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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

But here’s just one example : 58% of marketers said their top priority was lead quality. Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools. Keyword tools for ppc lead generation.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

b2b marketing for generation z. The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials. So how can B2B marketers begin to target Generation Z?

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Digital marketing should be a part of your organization’s regular and ongoing strategy. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Build Brand Awareness.

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

Email segmentation is a powerful email marketing technique to connect and engage with your target audience effectively”, says Lincoln Bernard, an online marketing expert who also dissertation help and proofreading services for business and technology papers. Email marketing is evolving fast. What are they looking for?

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Amazon Prime Day Marketing Campaign Boosts Revenue Among Criticism

Content Standard

Amazon scored big with its July 15th Prime Day anniversary sale, but the negative implications of that marketing campaign may be yet to come. The online retailer pulled out all the stops in creating media buzz for what promised to be a one-day sales event “bigger than Black Friday.”

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