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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

And we have a very timely occasion for when this tactic can work best: Amazon Prime Day. How name-dropping Amazon can boost CTR and lower CPCs. The Magic of Amazon Prime Day. Whether it be in the headline or ad copy, all of these high-performing Facebook ads mentioned Amazon or Prime Day. The result? These ads ….

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Amazon and Google now lead two key martech categories as vertical competition heats up

chiefmartech

But as they walked me through their deck, there was another finding of theirs that made me almost fall out of my chair: Amazon and Google have now each jumped into the lead of major martech categories. So the conclusion is that Amazon and Google are now also in the same environments as the traditional vendors.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101
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Facebook’s widely viewed content: Monday’s Daily Brief

Martech

Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. of all content views on Facebook. Read more here. Trevor Sumner , CEO of Perch.

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5 ways marketers can instil AR into their business plan of action

ClickZ

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. Major companies like Apple, Microsoft, Facebook, and Amazon are already using AR in their business processes. It could be through eMail, Facebook, Phone, etc. on their digital identity.

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5 eCommerce Trends to Watch in 2022

Conductor

Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic. Facebook now offers retailers and consumers video-infused Live Shopping options. One brand that brings all of these together is Amazon.

eCommerce 111
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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”