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Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

Photo credit: Wikipedia. Trip Advisor’s business is aggregating content, so when Google re-aggregates it, well, you can imagine Trip Advisor’s unhappiness. Well, as content marketers we encourage content aggregation, content reposting, and other sharing of content. Is that OK?

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The right social media listening tools for the right jobs

Biznology

Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be as accurate as Converseon can do it. And you can use a free tool to do social media listening–it’s not against the law. You see, there are two very clear kinds of social media listening.

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How can you pick the right social media tool for your situation?

Biznology

Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. They just want it to be fast and accurate.

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Smart Tags – Content Tagging Made Easy

Parse.ly

High-level Smart Tags are aggregated into broad categories (Sports, Health & Fitness, etc). Their taxonomy is built on Wikipedia entries. But with Smart Tags, now this story will be captured whenever someone is looking about stories on technology, databases, or social media. Site tags are the tags you’ve added in your CMS.

Tagging 52
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Smart Tags – Content Tagging Made Easy

Parse.ly

High-level Smart Tags are aggregated into broad categories (Sports, Health & Fitness, etc). Their taxonomy is built on Wikipedia entries. But with Smart Tags, now this story will be captured whenever someone is looking about stories on technology, databases, or social media. Site tags are the tags you’ve added in your CMS.

Tagging 52
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

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How To Generate Great Content For Content Marketing

Biznology

Photo credit: Wikipedia. Armed with that knowledge, you can begin to aggregate content , using a variety of tools to help you track trending topics and gather links to content that’s already published and relevant. (We’ll Aggregating For Fun and Profit. Don’t be. – techniques.