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Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. So what does that have to do with content marketing?

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Content Aggregation and Curation Debated

Biznology

Image via Wikipedia. Check out the first in the podcast series, on Content Creation vs. Content Aggregation. Tags: Internet Marketing contentmanagement podcast.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. Who owns AI training data? Content ownership is a complex problem.

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Leads are Hard 

ViewPoint

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Back during the bingo card days marketers were thrilled to get a list of “leads” and distribute them to sales.

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How To Generate Great Content For Content Marketing

Biznology

Photo credit: Wikipedia. If the idea of creating content for your content marketing efforts bring to mind pictures of a tortured artist, alone in a depressing, cold-water garret, begging the muse for inspiration, it’s time to relax a bit. Aggregating For Fun and Profit. Don’t be. – techniques.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

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So Close – Next Gen Precision Marketing!

Digital Marketing World Forum

In the UK private label market share is already at 45% and in some categories as high as 60%. They need to create an independent personal relationship with the consumer, or in other words – move into precision marketing. Precision marketing emphasizes relevance as part of the technique.

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