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4 AdWords Tips Your Small Business Can’t Live Without

BenchmarkONE

Investing in Google AdWords can be great for your ROI — if you know what you’re doing. Google owns an impressive — and unsurprising — 74% of the search engine market (the second place leader, Chinese search engine Baidu, owns just 11%). Read on and start getting more out of your AdWords efforts.

Adwords 74
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

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Three Critical Factors in Choosing a B2B Retargeting Solution

KoMarketing Associates

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? In my opinion there are three critical factors B2B marketers need to evaluate when choosing a remarketing vendor. Additional Links and Resources. Lead Generation Search Engine Marketing Blog'

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How to use negative keywords to optimise B2B Google Ads

The Lead Agency

This can be especially helpful if you’re a small business with limited resources and budget. By following these tips, you can make the most of your B2B Google Ads campaigns and start seeing better results! If you have any questions about this article, don’t hesitate to get in contact with one of our B2B marketing consultants.

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Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them?

SEM 59
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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. Black Friday Readiness With Search in Mind: Is Your Business Ready? Great tips!

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Setting Up Shopping Campaigns – a tutorial for setting up, optimizing, and managing a shopping campaign, as well as best practices and troubleshooting tips.