KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. Social Media and B2B Marketing Success. Email marketing (55%) came in the second spot.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. Nearly 64% have been able to build brand awareness, and 57% have boosted conversion rates. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Bluetext

SEPTEMBER 22, 2023

As such, when evaluating return on investment (ROI) for social media , it’s important to look at it from a broader context that measures the more intangible aspects, such as improved customer service, positive change in brand perception, effective crisis communication, enhanced brand recognition, and sales conversions.

Social Media 45

Social Media Advertising Channels Allocation Media 45

Marketing Insider Group

MARCH 11, 2019

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […].

ROI 279

ROI Creativity Content Marketing Content 279

Marketing Insider Group

MARCH 28, 2016

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […].

Advertising ROI 100

Advertising ROI ROI Advertisements Advertising 100

Visitor Queue

JANUARY 1, 2024

By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile.

Online Marketing 89

Online Marketing ROI B2B Marketing Marketing Strategy 89

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Identifying High ROI Renovation Projects Not all renovations are created equal when it comes to ROI.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Visitor Queue

SEPTEMBER 22, 2023

Digital marketing is competitive. Because of this, it can be difficult to strategically maximize your return on investment. As the world of digital marketing continues to evolve, your marketing campaigns need to keep up.

ROI 99

ROI Campaigns Marketing & Strategy Traffic 99

Benchmark Email

NOVEMBER 29, 2023

In the world of digital marketing, email remains a cornerstone, steadfast in its ability to connect businesses directly with customers. In a world where instant communication is king, email marketing offers a unique blend of reach, relevance, and return on investment (ROI).

ROI 98

ROI Email Marketing Advertising Benchmark Marketing 98

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. What Is Marketing ROI? There are several methods of marketing ROI attribution , each with its own merits.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). Quick Takeaways.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

JANUARY 22, 2018

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages.

Marketing Automation 274

Marketing Automation ROI Automation Content Marketing 274

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Leading Results Rambings

OCTOBER 19, 2023

Every dollar spent on marketing should yield the best possible return on investment (ROI). As a digital marketing agency, Luna Creative Marketing understands the significance of optimizing your marketing efforts to reach your target audience effectively and efficiently.

ROI 52

ROI Allocation Advertising Agencies Paid Search Agency 52

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are judged by results and the decisions we make about where to invest to get the highest return. Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Marketing Insider Group

FEBRUARY 6, 2018

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […].

ROI 275

ROI B2B Marketing Content Marketing CMO 275

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

SendX

JULY 30, 2023

No matter the emerging email marketing trends , emails remain one of the most surefire ways to keep new and existing customers engaged, even beating social media. Email marketing’s remarkable return on investment (ROI) makes it a prerequisite for every successful marketing strategy.

Email Marketing 195

Email Marketing Service Examples Marketing & Strategy 195

Biznology

APRIL 20, 2018

I am a big believer in marketing investments returning more than their investment–and you probably are, too. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out. This investment is in analytics. But they aren’t return on investment.

ROI 190

ROI Youtube Demand Budget Management 190

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Search Engine Journal

MARCH 13, 2023

Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of SEO For Your Marketing Strategy appeared first on Search Engine Journal.

ROI 94

ROI SEO Marketing & Strategy Marketing Strategy 94

Marketing Insider Group

NOVEMBER 21, 2018

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” The post When Does Outsourcing Social Media ROI Make Sense? Not […].

Social Media 216

Social Media ROI Media Resources 216

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. This guide will equip you with the tools to: Calculate your content syndication ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Albert

JANUARY 3, 2024

improves YouTube ROI by 16.3% for a leading CPG marketer. improves YouTube ROI by 16.3% for a leading CPG marketer. appeared first on Albert. appeared first on Albert.

Youtube 52

Youtube ROI Advertising ROI Leads 52

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. This is opposed to just staying with their existing channels with high returns. Discovering the Marketing Potential of Social Media.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. in savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

ViewPoint

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. If the results are not giving management the required return on investment, you are a fraud.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? Having concrete goals is the foundation of ROI assessment.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214