Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. to engage hyperlocal audiences more effectively.

Advertising Agencies 117

Advertising Agencies Cost Per Thousand Advertisements Advertising 117

Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. IAB unveiled “In-store Retail Media Definitions and Measurement Standards,” a new tool for RMN standardization, at the summit. If they could, ad spend would likely increase much more.

Advertising Agencies 117

Advertising Agencies Funnel Advertising Paid Search Agency Ad Exchange 117

Webbiquity

DECEMBER 3, 2024

Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? How should we divide our efforts in terms of top-, middle-, and bottom-of-the-funnel visitors? What influencers, analysts, and media persona will be attending each event? What social media channels do those people use?

Top of Funnel 193

Top of Funnel Planning Content Marketing Paid Search Agency 193

Webbiquity

MARCH 31, 2025

By creating targeted educational content and using LinkedIn as the primary channel, BMW successfully generated higher levels of interest among potential customers and positioned itself as a B2B automotive thought leader. Targeted content campaigns paired with the right channels proved essential to this result.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ABM software tools tend to have similar capabilities and characteristics. What is Account-Based Marketing Software?

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Social Media 115

Social Media Media Marketing AI Top of Funnel 115

Webbiquity

DECEMBER 10, 2024

The key lies in delivering the right content, in the ideal format, through the proper channels. They explore options like emails, social media, blogs, in-person events, and webinars to learn about your brand. Leverage Social Media As of 2024, approximately 5.17 Leverage Social Media As of 2024, approximately 5.17

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Top of Funnel 121

Top of Funnel Marketing Funnels Planning Multi-Channel 121

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. Retail media networks are on pace to account for 21.8%

Trends 95

Trends Media Emarketing Funnel Advertising 95

Webbiquity

AUGUST 30, 2024

Channel Strategy Each platform has its own set of best practices, and with content marketing you have to adjust to expectations. Yes, it’s an ad. When they engage with your content, progress though the marketing funnel starts. Social media shouldn’t be approached as just a broadcast tool, but as a dialogue.

Paid Content 173

Paid Content Marketing AI Content Marketing Planning 173

Marketing Insider Group

JANUARY 27, 2025

Decide how youll measure success, such as conversion rates, engagement levels, or social media reach. Focus channels and strategies. email, social media, paid ads) will play the biggest role in your campaign. Plan posts based on your funnel stage. Adapting content to various formats across multiple channels.

Event Marketing 157

Event Marketing Allocation Planning Co-Registration 157

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. Buyers have revised their year-over-year projections for this channel from +21.8%

Paid Search Agency 117

Paid Search Agency Spending Ads Advertising Agencies 117

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a sales pitch that may be premature.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Dig deeper: 2025 predictions for top B2B paid media channels 2. Are in the technology industry.

Paid Content 86

Paid Content Sales Qualified Leads Advertisements Advertising 86

Martech

JANUARY 16, 2025

Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Growth by channel. GenAI-powered media planning. This growth is notably lower than the 11.8%

Advertisements 115

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 115

Zoominfo

SEPTEMBER 24, 2024

These could be anything from website visits, content engagement, and social media interactions, to more advanced sales signals like changes in a company’s leadership, financial performance, or public statements from executives. To maximize effectiveness, marketers should map key signals to specific points in the sales funnel.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Tomorrow People

JUNE 9, 2025

It ensures your brand voice remains consistent from ads to case studies to investor decks. Key Points: Ad-hoc storytelling doesn’t scale: Without a repeatable process, storytelling becomes inconsistent and overly reliant on creative bandwidth. Social media snippets designed as micro-stories with emotional hooks.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Martech

OCTOBER 31, 2024

Unlike an ad seen online or in a mobile app (or in a game), it’s persistent. It’s one of the only channels where consumers choose to engage with the offer, bring it into their house and take advantage of it.” ” Dave Fink, co-founder and CEO of Postie, underlined the breadth of the channel. They’re humans.”

Lead Ranking 133

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 133

Sprout Social

JUNE 13, 2025

You can use this insight to compare YouTube performance to other digital marketing efforts and your overall social media ROI to guide future marketing strategy decisions. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 104

Paid Content Youtube ROI Multi-Touch Attribution 104

SmartBug Media

JUNE 20, 2025

Navigating the relationship between paid media and AI can be complex, but luckily, there are ways to avoid getting lost in a sea of uncertainty. From the power of first-party data to the evolving role of media managers, this episode reveals how to shift from manual guesswork to data-backed greatness in the age of AI. Let’s dive in!

Media 76

Media Multi-Touch Attribution Budget Programs Work Management 76

Marketing Insider Group

JANUARY 26, 2021

After you’ve collected year-over-year analytics data from each marketing channel and their corresponding sales metrics, you should ask yourself two simple but important questions: What’s working? Here’s an example: Channel: Digital marketing. A few channels that every modern marketer should consider include: Website Development.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Sprout Social

JUNE 3, 2025

By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. Why Facebook KPIs are valuable for Facebook marketing Facebook is still the largest social media network , with a staggering 3.07 What are Facebook KPIs?

Social Media 83

Social Media Cost Per Click Cost per Acquisition Facebook 83

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. Now, lets dive into the only social funnel youll ever need.

Top of Funnel 76

Top of Funnel Marketing Funnels Social Media Paid Content 76

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Acquisitions 120

Acquisitions Advertising Agencies Paid Search Agency Enterprise Management 120

Marketing Insider Group

MAY 26, 2021

Then you can map your buyer’s journey, choose relevant content formats and channels, and create content your target market craves. Most-used digital channels. Social media engagement and reach. What types of content you’ll create and publish on which channels. What is a Content Marketing Program? Psychographics.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Martech

DECEMBER 2, 2024

Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel. Updated answer: Certainly!

Multi-Touch Attribution 118

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 118

sagefrog

DECEMBER 3, 2024

B2B Demand Generation Funnel The B2B demand generation funnel represents the stages that a potential customer goes through, from initial awareness to conversion. Middle of Funnel (Consideration) In the consideration stage, prospects explore and evaluate their options to find the best solution.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is not a pure bottom-of-funnel performance play. CTV isn’t a cheap or fast channel to test. More on that in a bit.)

Paid Content 113

Paid Content Paid Search Agency Advertising Agencies Branding 113

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Allocation 71

Allocation Paid Content Paid Social Agency Social Media 71

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Cost Per Thousand 128

Cost Per Thousand Advertising Agencies Campaigns CPM 128

Martech

APRIL 15, 2025

Its quick and easy to see how much money was spent to achieve those sales and calculate the return on ad spend (ROAS). Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. It will undoubtedly favor performance marketing channels. Processing.

Lead Ranking 97

Lead Ranking Lead Scoring ROI Advertising Agencies 97

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Email marketing is more than a channel. This is critical to the success of email—and you can’t get this kind of brand affinity through any other channel. Source: The State of Email Report Why is that?

Top of Funnel 103

Top of Funnel ROI Multi-Touch Attribution Multi-Channel 103

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. They were pouring money into Google Ads, creating generic landing pages, and hoping to find something that would stick. They also assume they have identified the best channels. Nothing did.

Marketing & Strategy 106

Marketing & Strategy Marketing Strategy Ad Building Paid Search Agency 106