Marketing Insider Group

MARCH 16, 2016

A ComScore study found that 10% of US consumers are already using ad blocking. The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Display Ad Agencies 100

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good. Click To Tweet. I guess you can.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. We’re in this together.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Martech

AUGUST 22, 2023

So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. Continued advertising in trade publications The company promoted itself in trade publications like Processing and Water Technology.

Case Studies 96

Case Studies Case Study Studies Buy 96

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. earns $78,475 per year.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. Top reasons for RMN advertising.

Guidelines 127

Guidelines Advertising Agencies Media Paid Search Agency 127

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. Beats Traditional Advertising.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. And they already have much of the information that advertisers request from prospects in a lead gen form. There were more than 1.1

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

Martech

AUGUST 8, 2023

billion annually, according to a recent study by AI adtech company Cognitiv. Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. The post Bid shading costing advertisers $6.6

Advertising Agencies 98

Advertising Agencies Cost Advertisements Advertising 98

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. Yes, I’m an affiliate. That has no effect on your pricing.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

JUNE 23, 2020

More so for the comic material it provides that marketing is so much more than advertising. To see it in this legacy advertising industry publication, though, took me aback. One of the reasons, Neff points out, appears in a recent Advertising Research Foundation study. you can go from those ad agencies.

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Matchcraft

FEBRUARY 14, 2023

According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. In the field of advertising, machine learning and AI are being used in a variety of ways to improve the effectiveness and efficiency of the advertising process.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Twitter Google 133

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Tactics 125

Martech

FEBRUARY 6, 2024

I think the agencies got it right this year,” said Frank. Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. million on X.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. A few notable examples are : Influencer Marketing - This is when businesses reach out to influencers to promote or advertise their product. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

SEPTEMBER 17, 2020

Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. According to a Fournaise study, more than 75% of CEOs don’t trust their current CMOs. . A recent study reports that almost 40% of marketers admit to having no actionable innovation strategy. You should, too. .

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Martech

OCTOBER 13, 2023

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. The study found that 64% of U.S. The $13 billion global market represents 37% of all out-of-home.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Study your audience and how your brand can satisfy their needs, and only align with shows that represent your values and resonate with your target audience. Take short-form web videos, for example.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Stevens & Tate

OCTOBER 3, 2022

However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Top Rank Marketing

NOVEMBER 3, 2023

advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 What Makes B2B Tech Buyers Distrust Brands? Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

ClickZ

FEBRUARY 8, 2021

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Inversely, the platform allows large companies to automate much of the advertising process, saving huge amounts of time and energy.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Martech

JULY 21, 2023

Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Some other sectors in the study intersect with marketing, including retail and customer service. Dig deeper: Why ChatGPT may be a blessing and a curse for agencies Get MarTech! Marketing-related sectors.

Marketing AI 98

Marketing AI Marketing Leads Advertising Agencies Generation 98

Martech

JANUARY 17, 2024

“I was reading a study from YouGov. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays.

Advertising Agencies 138

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 138

LiveRamp

APRIL 18, 2019

Over one in every five digital advertising dollars flows through Facebook. Savvy brands and their agency partners build high-performance Facebook campaigns by leveraging third-party data to ensure even more accurate targeting. The post Case Study: Driving Performance on Facebook with LiveRamp’s Data Store appeared first on LiveRamp.

Case Study 53

Case Study Case Studies Advertising Agencies Facebook 53

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Seamless partnerships: Streamline onboarding and set expectations for industrial marketing agencies or external vendors with clear guidelines. What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Paid Content 141

Paid Content Advertising Agencies Paid Search Agency SMB 141