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11 Impressive B2C Campaigns That B2B Marketers Can Learn From

Hubspot

For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Time for another brainstorm session.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Twitter.

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Interesting content marketing trends to watch for in 2017

Biznology

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Critical guidelines to help you determine your optimal online advertising partner

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.

The State of Marketing Technology, in 12 Charts

Contently

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. Compared to the typical B2B purchase—there is no comparison.

5 Social Media Enhancements That Benefit B2B Marketers

Modern Marketing

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

8 Reasons Why Email is Still the Killer App – For Now

Act-On

But now, with our spiffy Facebook and Twitter and mobile apps, none of that old school stuff matters, right? Especially compared to print, advertising, or almost anything else. They might look something like this: Those are all B2C examples, but don’t tune them out if you’re in B2B.

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5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo.

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49 Noteworthy Social Networking Stats and Facts

Webbiquity

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

B2b vendors? What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). Social media…to engage or to advertise?

8 Tips for B2B Christmas Marketing

Onalytica B2B

Christmas has long been a very lucrative season for the B2C space and particularly in the retail sector, hence the time dedicated and budget pumped into Christmas adverts (which might I add tend to be published as early as November). I know what you’re probably thinking: “Christmas?

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30 fascinating facts about organic vs paid social media

Biznology

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 33% of marketers cite Twitter as their preferred social network.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. It’s also the most effective digital tactic in B2B marketing, with nearly a third of B2B marketers saying it has the biggest impact on revenue. 3 B2B Mobile Marketing Statistics.

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Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you. Although I like to screen who I follow, you can automate following someone that follows you or unfollowing someone that unfollows you on Twitter.

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

But it isn’t ready yet for today’s B2B marketer. B2B demand generation marketers face challenge here their branding and B2C peers do not: you have a complex message to deliver. Putting Programmatic Buying In Its B2B Place.

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35 Stupendous Social Networking Facts and Stats

Webbiquity

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Who Can Nurture B2B Leads?

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring? Unfortunately, especially for B2B brands, that’s often where it stopped.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. Salesforce even considered buying Twitter, in part for the latter’s wealth of social data.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. Salesforce even considered buying Twitter, in part for the latter’s wealth of social data.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. Social doesn’t happen in B2B without a culture change. When we surveyed B2B marketers last year, 50% said they do not have a social media policy. It would be easy to say that B2B companies don’t have social media policies because they just don’t get it, or they’re slow and lack resources. But you can’t tweet a 50%-off coupon in B2B.

Content Marketing Spotlight Series: A Q&A With Robert Rose

Opentopic

Follow Robert on Twitter @robert_rose , and learn more about him at www.about.me/RobertRose. Question: You’ve worked with a number of leading B2B and B2C companies in developing content marketing. B2C has a much larger internal audience that it has to engage first. In B2B, the big challenge is the much longer narrative and high touch points that must be built. Well, I’d be remiss if I didn’t mention Native Advertising.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. B2B buyers are people too, just like you.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. B2B content matters. Or maybe 93% of B2B marketers use content marketing.

The Benefits of Retargeting for B2B

Act-On

They do this through a variety of marketing strategies on various channels, of course, but one tactic rises above the rest: retargeting for B2B. At Act-On we retarget on Facebook and Twitter. What are some of the challenges you’ve overcome with retargeting for B2C vs. B2B?

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.

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An Introductory Guide to Mobile for B2B Marketers

Act-On

Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. Just keep in mind that the SMS messages are even shorter than Twitter messages.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. Read through it or you can follow the whole Twitter list here. John Coleman – Founder and CEO of the VIA Agency, John is a trusted voice in advertising and knows people at many of the top brands. Seth Dotterer – Peak inside the mind of Seth, VP of Marketing for Conductor, and a marketer with B2B and B2C experience.

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