Studies find big increases in ad fraud attempts and fake traffic
Martech
JUNE 2, 2022
The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. 32% of organic and direct traffic from mobile is invalid. Why we care.
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