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How to Explain Content Marketing ROI to Win (or Keep) Buy-In

Content Marketing Institute

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. In particular, search for case studies that show gains from content in terms of hard data. Case studies and examples show them what’s possible. based on a HubSpot study. Need to earn exec support for #contentmarketing? Here’s how.

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9+ Cart Abandonment Stats to Help You Improve Your Cart Abandonment Rate

Optinmonster

If you want to fully understand how your online store measures up, you need to review reliable cart abandonment statistics to see how your metrics compare. In this article, I’ll share 9 important cart abandonment stats gathered from trusted sources. 9+ Cart Abandonment Stats (& Why They Matter) 1.

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Will CTV Advertising Take Over Mobile in 2019?

Martech Advisor

A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. million on digital video, compared to $12.1 According to official stats by Hulu, 78% of their audience enjoy content in their living rooms on connected TVs. million in 2017. CTV for the New TV.

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3 Conversion Rate Optimization Tips to Boost Sales

Directive Agency

Many marketers understand the concepts of changing landing page button colors, updating forms to be multi-step, and adding social media logins for eCommerce carts. Here are some stats from G2 on how people truly see reviews today: 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales.

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5 Reasons Why Your Ecommerce Content Marketing Is Failing

Outbrain

After all, in the long run, when you compare it to popular acquisition channels like advertising and influencer marketing , generating leads through content marketing often works out cheaper in the long run. But of course, you shouldn’t go over the top and be extremely salesy by placing massive ads all over the blog.

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20 Best Lead Generation Tools You Need to Try Out in 2021

Outgrow

Have a look at this case study on how Leads.ph They claim that the average Instapage conversion rate is 22% as compared to your average 3% PPC conversion rate. Build real relationships with just a few ads. Ad Espresso can help you socialize and rise with your advertising endeavors. 15 Instapage. Salient Features: a.

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Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week

Hubspot

The True Power of Evergreen Content - A Case Study, From SEOmoz. This theory is backed up with real data from a case study with Jason Acidre, CEO at Xight Interactive, using content that was researched, accurate, and relevant to his target audience, but also very evergreen. See all the data behind this case study here.