CPM cheat sheet: Guidelines to programmatic bidding
Choozle
FEBRUARY 8, 2019
Although it’s one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. CPM, or cost per mille, is the price you pay for every 1,000 impressions. The higher your base CPM, the greater the chance that your ad will appear.
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