Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. But first, let’s take a closer look at the value of adding a Twitter landing page to your sales funnel.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? And while you can send Facebook traffic to a generic page on your site, wouldn’t it be even better to create a landing page that gets you even higher conversions?

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. . Create Impactful Meta-Data.

Landing Pages 88

Landing Pages SEO Practices Best Practices 88

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? Optin-in pages.

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Unbounce

JUNE 5, 2019

Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? But the best part is that landing pages don’t require a large amount of custom design and development work.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Adobe Experience Cloud Blog

JANUARY 4, 2018

Two or three years ago, you launched a landing page. One way or another, Google Analytics—or whatever instrument you use to control and measure your marketing campaigns—sends a signal that “something didn’t go as planned,” but how do you know if it’s your landing page screaming for change?

Landing Pages 134

Landing Pages Thought Leadership Conversion Rate Marketing Analytics Tools 134

Adobe Experience Cloud Blog

APRIL 6, 2017

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful.

Landing Pages 122

Landing Pages Demand Generation Agencies Word of Mouth Thought Leadership 122

Unbounce

MAY 15, 2019

I’m actively looking for what you offer. I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Hey there , marketer.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Marketing Insider Group

FEBRUARY 20, 2016

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. To do this, you need to consider […].

Landing Pages 100

Landing Pages Design Course Purchase 100

PureB2B

NOVEMBER 26, 2019

The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. Attention Grabbing Headline. List of Benefits.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. Attention Grabbing Headline. List of Benefits.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Heinz Marketing

JUNE 8, 2019

5 Ways to Optimize Sales Activities with Dashboards. The 13 Types of Landing Pages & How to Pick One for a Campaign. A closer look at all the different types of landing pages and how to pick one. The post B2B Reads: Resistance, Landing Pages, and Dashboards appeared first on Heinz Marketing.

Landing Pages 72

Landing Pages B2B Account Based Marketing ABM 72

Biznology

MARCH 22, 2019

On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. It may be more useful to think of executive social activation and employee advocacy as two initiatives within the same program.

Activities 139

Activities Thought Leadership Social Media Landing Pages 139

ConvertKit

JANUARY 10, 2020

If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer.

Landing Pages 59

Landing Pages Top of Funnel Case Study Case Studies 59

SmartBug Media

JUNE 26, 2019

One of the foundational blocks of a solid local SEO strategy is local community pages, or “ city pages ” as some SEO specialists call them. What makes a great local senior living landing page? The Arbor at BridgeMill ’s landing page is fantastic for many reasons, but what takes the cake here is the UX design of this page.

Landing Pages 71

Landing Pages Communities SEO Examples 71

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Successful strategies to help you promote your landing page.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. Video landing pages. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. What are video landing pages? Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

BenchmarkONE

OCTOBER 31, 2019

Landing pages are an important part of digital marketing, but they’re not worth their weight in pixels if they can’t help convert visitors into customers. High-converting landing pages do the lion’s share of the work, like the one in this case study. Powerful Landing Pages.

Landing Pages 54

Landing Pages Marketo Account Based Marketing eCommerce 54

Convince & Convert

JANUARY 8, 2016

What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. Don’t have a page yet? Now that you are all set up, you will want to access and manage your page. Managing Your Listing.

Landing Pages 110

Landing Pages Google Business Adwords 110

Bluetext

AUGUST 6, 2021

In order to prevent those high bounce rates and low clickthrough rates, you need to set up engaging and informative landing pages that lead visitors to the actions you want them to take on your website. Let’s look at five ways you can master the art of the landing page. Emphasize Calls to Action.

Landing Pages 26

Landing Pages Clickthrough Click Rate Lock-In 26

SnapApp

SEPTEMBER 19, 2019

Lead scores are commonly calculated using numerical point values for various activities—the higher the number, the better the chance that when handed to sales, the lead will convert. The problem with this approach is that marketers are grading their leads on limited criteria (the activities prospects engage in).

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. You can use GA to track conversions, see where people are coming from and identify potential issues with your site — like a high bounce rate or low dwell time for important pages. Image credit: Amjith S on Unsplash.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Martech

FEBRUARY 5, 2024

Filtering email bot activity We all want accurate data on email performance, right? A new feature added in January helps identify and confirm bot activity within Marketo, which will, in turn, help provide more accurate reporting. Filter any activity that matches with anything on the list. Or match with proximity pattersn.

Webinar Metrics 108

Webinar Metrics Demand Marketo API 108

ABM in Action

MAY 22, 2023

Unfortunately, its Salesforce platform didn’t have a good mechanism for capturing pre-qualification interactions, so the dialogue and activity were sometimes lost. We can also build landing pages for specific companies now, and we target them through LinkedIn. Specifically, the company: Achieved a 6.5X

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Marketing Insider Group

MAY 1, 2023

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

GreenRope

MAY 8, 2016

How to Create High Converting Landing Pages. Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly powerful if deployed correctly. However, if you want to convert visitors, you need to keep them engaged when on your page.

Landing Pages 40

Landing Pages Marketing Automation Services Buyer Personas Sales Qualified Leads 40

GreenRope

MAY 8, 2016

How to Create High Converting Landing Pages. Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly powerful if deployed correctly. However, if you want to convert visitors, you need to keep them engaged when on your page.

Landing Pages 40

Landing Pages Marketing Automation Services Buyer Personas Sales Qualified Leads 40

GreenRope

MAY 8, 2016

How to Create High Converting Landing Pages. Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly powerful if deployed correctly. However, if you want to convert visitors, you need to keep them engaged when on your page.

Landing Pages 40

Landing Pages Marketing Automation Services Buyer Personas Sales Qualified Leads 40

GreenRope

MAY 8, 2016

How to Create High Converting Landing Pages. Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly powerful if deployed correctly. However, if you want to convert visitors, you need to keep them engaged when on your page.

Landing Pages 40

Landing Pages Marketing Automation Services Buyer Personas Sales Qualified Leads 40