Litmus

SEPTEMBER 26, 2019

With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. 79% of marketers say they regularly A/B test their subject lines. . But sometimes, marketers take it a step too far. Did I open it?

CAN-SPAM 90

CAN-SPAM Open Rate Urgency Marketing Click Rate 90

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Vision6

NOVEMBER 21, 2021

SMS marketing is one of the most direct and effective ways to reach your customers. In fact, SMS marketing holds the record for an average open rate of 98%. Despite this, there are many eCommerce businesses that haven’t yet tapped into SMS marketing as part of their strategy. Feedback forms. Restock notifications.

SMS 97

SMS Marketing Analytics Tools Marketing & Strategy Marketing Strategy 97

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. Why good copywriting is crucial to email marketing success. Part 2: How to Write Compelling Subject Lines.

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Increase Your Conversion Rates”.

Creativity 69

Creativity Urgency Marketing Open Rate CAN-SPAM 69

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We’ve all done it.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage. Here’s how I approach writing new marketing emails: Write a rough draft. Use it to create two variations.

Copywriting 111

Copywriting Conversion Top of Funnel Urgency Marketing 111

Liveintent

MAY 23, 2018

“The time for marketers to fully implement email targeting and personalization strategies is now,” travel business website Skift wrote recently while offering a $495 report on how travel businesses can better use email marketing. Create urgency. Playing the email game. So, what are the lessons?

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes. Don’t worry though, we’re here to help.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Biznology

APRIL 24, 2014

unsubscribe rate. Here are some tips on how to do your email marketing right and keep people from unsubscribing. Research from Constant Contact notes that subject lines with less than 50 characters have open rates 12.5% Also, try to incorporate a sense of urgency into your subject lines. Don’t believe me?

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

Optinmonster

APRIL 5, 2023

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. They are a summary of the email’s contents intended to entice the recipient to open it. 47% of email recipients open an email based on the subject line alone. This can increase open rates and engagement.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Rev

MAY 24, 2023

In short: Your SDRs need to be able to focus their time interacting with companies that have the characteristics you care about most—the companies that look- and act- alike. I use this opener all the time,” James says. “It Learn from Marketing. Marketing can teach SDRs how to best use the collateral they’ve created over time.

Ideal Customer Profiles 15

Ideal Customer Profiles Urgency Marketing Cold Calling Outreach 15

ConvertKit

DECEMBER 19, 2018

These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. Before you craft a sales email template, it’s good to start with market research. How do you get better at making the sale?

Template 70

Template Top of Funnel Copywriting Open Rate 70

Hubspot

JANUARY 9, 2015

It’s time to shine through their inbox and get your email content opened, read and clicked! Tip #4: Add preview texts to email and watch your open rate increase substantially. Tip #6: Do not try to get your email opened by making false promises. Location-specific offers or news will surely increase your open rates.

Email Marketing 28

Email Marketing Tips Paid Search Agency Advertising Agencies 28

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 184

SMS Advertising Mediums Work Management Marketing Management 184

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? Use urgency—sparingly. If your goal is to get someone to open, then remember that your sender name and preview text are also front and center.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. XX email marketing trends you must know.” What’s Hot in Cold Email Subject Lines.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

DiscoverOrg

APRIL 27, 2017

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. The CAN-SPAM Act.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Salesforce Marketing Cloud

MARCH 30, 2023

To increase your chance of an open, make sure it’s authentic, positive, and not obviously promotional or sales-y (for example, avoid words like “buy”). The best email subject lines for sales An open-worthy subject line captures your prospect’s attention without annoying them, all in a few words. Short and sweet. Keep it positive.

Burn Rate 98

Burn Rate Open Rate Work Management Click Rate 98

Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).” XX email marketing trends you must know.” Offer new information.” “XX

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Hubspot

DECEMBER 8, 2011

and the way people determine which ones to open and which ones to trash is by looking at the email subject line. It may be one of the smallest components of your email marketing strategy , but it's the keeper between the reader and your message. Avoid spammy words like "free," "act now," and "limited time." Step 3 - Personalize.

Deliverability 28

Deliverability CAN-SPAM Urgency Marketing Click Rate 28

Hubspot

OCTOBER 8, 2015

In an inbox, industries, branding, and marketing budgets are set aside and the playing field for the recipient's attention is leveled. Check out their subject lines below and the valuable lessons they offer for your email marketing strategy and open rates. The Lesson: Create a sense of urgency with your subject line.

Click Rate 28

Click Rate Marketing Budget Lock-In Urgency Marketing 28

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. A sense of urgency? CTAs: Is there a clear action? 1 Personalise the Content.

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Hubspot

APRIL 27, 2012

you send an email marketing campaign to a lead or customer in your database that encourages them to purchase from you again. A key takeaway of this abandoned shopping cart email is how easy they've made it for the recipient to understand the purpose of the email, and to act on it. What's an email remarketing campaign, you ask?

Email Campaigns 28

Email Campaigns Buy Campaigns eCommerce 28

Single Grain

JUNE 1, 2021

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. SaaS companies face many of the same problems that other industries do when it comes to email marketing. This opens up marketing opportunities that most other industries won’t have.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Sharpspring

MAY 15, 2019

Subject lines are arguably the most important part of your email marketing message. So they choose to open the most interesting/relevant ones based on one thing: The subject line. Even if your email really is just from the company as a whole, use a sender name that’s from a real person, such as your CEO or marketing manager.

Urgency Marketing 65

Urgency Marketing Trigger Marketing Click Rate Segmentation 65

SmartBug Media

JUNE 21, 2019

Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, you’re sitting in the trash bin. This will keep their open rates up and continue to warm their subscribers with free coffee.

Creativity 88

Creativity Urgency Marketing Open Rate Click Rate 88

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. A conversion funnel (which is sometimes called a “sales funnel” or “ marketing funnel ”) is a step-by-step process that helps you visualize your prospects’ buying journey, so you can lead them towards making a purchase. Funnels guide flow. Image Source: Moz.

Top of Funnel 145

Top of Funnel Sales Management Marketing Funnels Conversion 145

Optinmonster

JANUARY 26, 2024

That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. What Is Webinar Marketing? What Are Webinars?

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Scoop.it

MAY 12, 2022

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). Email marketing has not been exempt from these evolutions. Source: EmailMonday.

Email Marketing 78

Email Marketing Lead Scoring Lead Ranking Click Rate 78

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Content Marketing Institute

SEPTEMBER 27, 2018

The urgency and intimacy of text-based marketing make it attractive to businesses. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.

SMS 109

SMS Marketing Automation Services Planning Opt-out 109