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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs.

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Blog: Goodbye Open Rates, Hello Link Tracking

Conversica

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

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Email Subject Line Statistics To Help You Maximize Your Open Rates

Optinmonster

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates.

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Frequency testing: The key to unlocking more email revenue

Martech

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Measuring success with the right metrics If you measure the success of your frequency decisions on opens, clicks and unsubscribes, lower frequency wins the metrics battle every time.