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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024.

Insiders

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

You can also use advanced Google search operators to find competition. Check beyond the “Blog” or “Case Studies” pages of a domain. Also, double-check that a competitor doesn’t have other blogs or related sites where they funnel content to their main domain. Remember to check the bottom of the page as well, not just the header.

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Wendy and her team at Daxko had to navigate a complex landscape with multiple brands and email domains, but ultimately felt prepared when stricter email sender requirements at Google and Yahoo took effect in February. Protecting your email domain health is super critical.” If people opt out, we respect that.

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5 Important Observations about the Evolution of Google SGE in March 2024

Brightedge

There has been a hive of activity for Google SGE as well. We're currently observing signs that it’s ready to emerge from the experimental confines of Google Labs, which is a thrilling development. Throughout March, five notable developments further suggest Google's steady progress toward the public rollout of SGE.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Google looks at over 200 ranking factors when determining where to place your content. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Consistently Proving Your Authority.

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Adopting consent-based analytics for long-term marketing success

Martech

Major players like Adobe and Google won’t accept event data without consent. It’s time to act. Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. The repercussions? Choosing the correct tools Implementing consent doesn’t have to be scary.

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