Convince & Convert

JANUARY 11, 2015

Schaefer is working on a new book called The Content Code. But that’s the power of content curation as a brand-builder. It’s a super brand powered by a curation circle , and as someone who has greatly benefitted from that trend I certainly will not indict it universally. NOTE: My very smart friend Mark W.

Brand Identity 161

Brand Identity Branding Ad Building Content Marketing 161

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Think TV Shows (Regularly Scheduled Programming) for Your Social Media Content Strategy. Channel Goals. Channel Objectives.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Be your content’s PR team. Click To Tweet.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Convince & Convert

SEPTEMBER 24, 2013

The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. The one thing that hasn’t changed, though, is the static nature of the content we create. We create it, distribute it, and rarely touch it again. Living content on the web is the equivalent.

Curation 145

Curation Brand Identity Branding Wiki 145

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Outgrow

OCTOBER 7, 2021

Your customers are your best marketers. Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. This acts as a great ecommerce marketing strategy! Resource: Your Guide To Social Video Marketing. #6

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Content Standard

OCTOBER 2, 2018

Hosting your own digital publication as a subdomain of your company’s website is standard practice in the business of content marketing, and for good reason. And most importantly, is it actually the right channel to publish or distribute your branded content? There is only one type of content on Medium: a post.

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Every piece of content you create should have at least two sets of additional eyes on the content.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. Status updates create greater visibility for content marketing assets produced. Work Experience.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Biznology

DECEMBER 22, 2015

So, the good news is that an entire industry of intermediary services have been developed to act like a value-added useful buffer between your under-powered and affordable web hosting package both your visitors and, more importantly, Google. 3) Marketing Automation Software (MAS) for the Rest of Us. Well, you know how it is, right?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Digital Marketing World Forum

JANUARY 10, 2020

Examples of platforms that generate public traffic include: Search engines and other information distribution platforms like Baidu, Sohu, and Toutiao Public community-based forums like Zhihu (similar to Quora), and Douban Short video platforms like Douyin, Kuaishou, and Miaopai. Brands might tap directly into KOLs private traffic.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Most media companies bundle this with a lower, yet still premium CPM on a bunch of other ad impressions — which can be to their content, their CTAs, etc.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Most media companies bundle this with a lower, yet still premium CPM on a bunch of other ad impressions — which can be to their content, their CTAs, etc.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Scoop.it

APRIL 18, 2019

It allows you to confidently test the engagement with your content. The solution: curating a unique, engaging email newsletter that will position you as the go-to resource in your industry. The key word here is curating, rather than creating from scratch. The key word here is curating, rather than creating from scratch.

Curation 100

Curation Newsletter Marketing Automation Services Content 100

Scoop.it

APRIL 16, 2020

As we’ve already talked about , you can use content curation to make the job of your communications team significantly easier. There’s even better news: you can use content curation for internal communications, too. Benefits of content curation for internal communication. Sharing industry trends.

Curation 79

Curation Content Wiki Paid Search Agency 79

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. You might be rolling your eyes thinking, this is just content marketing and that’s nothing new.

Education 105

Education Brand Identity Branding Content 105

RebelMouse

MAY 2, 2018

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. The best way to diversify your distributive opportunities is with a fast web experience that performs well on all platforms and channels.

CMS Development 41

CMS Development Industry CMS Paid Search Agency Facebook 41

Scoop.it

JANUARY 6, 2022

To reach and connect with their target audience, marketers and sales teams are already spending much of their time and resources on crafting such content. Having unique content is always a must for successful brands. Yet, there is one trick that can help marketers promote their business and save tens of hours.

Curation 75

Curation Content Paid Search Agency Lead Nurturing 75

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Scoop.it

NOVEMBER 30, 2023

Beyond the creation and publication phase, we’ll explore the intricacies of content lifecycles and how analytics serves as a guiding compass to make data-driven decisions that have real results. There can be other elements and factors involved as well, depending on your goals and preferred marketing strategies.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Content Standard

APRIL 27, 2015

Jack Spade will transition to e-commerce and luxury department store distribution, while elements of Kate Spade Saturday will be rolled in with the original Kate Spade New York brand. For brands in retail, content marketing could be the answer to winning in an increasingly competitive space.

Buying Cycle 40

Buying Cycle Cross-Selling Webinar Metrics Purchase 40

Scoop.it

APRIL 18, 2024

Effective Content Curation 2. Curating Conversations: Encouraging Dialogue & Interaction 3. Implementing Community Feedback Content Creation Techniques for Community-Centric Thought Leadership 1. Crafting Compelling Content Tailored to Community Interests and Needs 2.

Thought Leadership 81

Thought Leadership Communities Work Management Marketing Management 81

RebelMouse

JULY 30, 2018

We create our own office culture right from our laptops, which are proudly distributed across the world. We take great pride in how well we work as a fully distributed team that doesn't let location or time zones hold us back from building a great product and excelling as a fluid creative agency. And it's true, too.

CMS Development 47

CMS Development Paid Search Agency Advertising Agencies Work Management 47

Scoop.it

OCTOBER 21, 2021

Content curation has become an essential part of many content marketing strategies for both small and large businesses. There are numerous benefits to sharing external content through your marketing channels. What is curated content? Why use a Content Curation tool?

Curation 82

Curation Design B2B Thought Leadership Content 82

Hubspot

AUGUST 12, 2015

They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. So, what makes this type of content really resonate with this group? The brand incorporates the lingo of their young consumers, which is curated by company employees in their 20s, into its messaging.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. After our initial success, the market had quickly copied our strategy and messaging.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Inventory your content.

Curation 92

Curation Process Lead Scoring Lead Ranking 92

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

Webbiquity

APRIL 30, 2019

Put very simply, in today’s content-saturated online environment, you need to up your game in order to stand out. Bloggers who post at least daily were roughly three times more likely to report strong results than those who posted new content on a less-than-weekly basis. Curate content from older posts to develop new ones.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Zoominfo

SEPTEMBER 6, 2018

Speaker-Driven Content: People often attend events to hear from a specific speaker. Plan to collaborate with your speakers to create original content. Or, curate and distribute content speakers created in the past. Post-Event Content Creation Post-event content is critical to your event marketing strategy.

B2B Marketing 130

B2B Marketing Planning Content Marketing Paid Search Agency 130

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Adobe CMO.com.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Marketing Insider Group

MARCH 28, 2024

By focusing on growth, the development of testing, campaigns and marketing material holds more value. By developing your marketing strategies with purpose, you’ll drive traffic, gain new leads and boost visibility among your target audience. Image Source: Away Need help showcasing this content?

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 108

Creativity Product Planning Content Marketing 108