Content Standard

APRIL 26, 2019

It’s difficult for social media marketers to keep up with all of these shifts. So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Distribution 93

Distribution Trends Budget Programs Tools 93

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Your website acts as a salesperson, promoting you and your brand. Your website represents you Are you making the most of your website?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 155

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 155

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Parse.ly

MARCH 2, 2022

Heading into 2022, we wanted to learn more about the state of content marketing—what challenges content marketers are facing, what’s working for them, and what’s not. . With that in mind, we launched a detailed survey to marketers around the world. Content teams are often small, but budgets and teams are growing.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

Scoop.it

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Anyword

JANUARY 26, 2022

In order to understand all this, organizations and content writers alike should be able to make use of content marketing key performance indicators, commonly known as content marketing KPIs. So what exactly are content marketing KPIs, why do they matter, and how can you make the best use of them?

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use the power of social media to get your attendees to market your event for you. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Content Standard

SEPTEMBER 27, 2021

If you’re like most marketers, you may find yourself stuck in a rhythm: create assets as requested, then move on. We call this asset-centric marketing. As isolated events, these acts feel helpful, even productive. In an ecosystem, assets across content streams are connected to create a seamless customer experience.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Marketing Insider Group

APRIL 7, 2014

Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Unfortunately, marketers often lack the resources, talent, commitment, and patience to invest in and see results from their content marketing initiatives.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. BTW – This is Where a Content Marketing Platform Gives You a Competitive Advantage.

Top of Funnel 71

Top of Funnel Marketing Strategy Marketing & Strategy Planning 71

Marketing Insider Group

FEBRUARY 11, 2015

In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left.

Content Marketing 100

Content Marketing Advertising Agencies Banners Content 100

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. What Does this Mean for Marketers? “The

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

ClickDimensions

SEPTEMBER 10, 2018

Are you ready to level up your content marketing game? Attendees at last week’s Content Marketing World in Cleveland, Ohio certainly were, as they gathered to attend the world’s largest content marketing event. And marketers are on the front lines.” Standing out is a must.

Content Marketing 89

Content Marketing Planning Content Conference 89

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sales Engine

OCTOBER 16, 2015

The answer is critical for anyone in B2B marketing today. Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. So what can we learn from magazine publishers about content marketing? #1

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Convince & Convert

JANUARY 11, 2015

Schaefer is working on a new book called The Content Code. If a new Radiohead album comes out (regardless of what head-scratching distribution vehicle they employ) I’m buying it, period. Content Marketing branding content code content marketing Mark Schaefer' NOTE: My very smart friend Mark W.

Brand Identity 160

Brand Identity Branding Ad Building Content Marketing 160

DivvyHQ

JULY 22, 2019

Whether you’re just getting started in the content marketing game, or you’ve just been tasked with building out a new content team, identifying a handful of content themes to focus on is one of the most important exercises in developing a content marketing strategy. What are Content Themes?

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

Parse.ly

DECEMBER 14, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Watch the full webinar.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Marketing Interactions

APRIL 21, 2017

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. But publishing content is not content marketing.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades. Social media content. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades. Social media content. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Heinz Marketing

JULY 21, 2022

What is a content audit? A content audit is the methodical review and analysis of all the assets hosted on your website. Here are 6 steps to help you complete a traditional content audit from start to finish. . Identify gaps and areas for repurposed content. How to cut down on content audit time. Get Auditing!

Top of Funnel 109

Top of Funnel Content Opt-out Opt-in 109

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100