Remove Acquisitions Remove Customer Satisfaction Remove Generation
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How You Can Strike It Rich with Customer Acquisition and Customer Retention | What’s Your Edge?

Vision Edge Marketing

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity.

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The New Customer Acquisition Funnel Guide (2025)

SalesIntel

Customer acquisition refers to the process of attracting and converting prospects into paying customers. It involves targeted strategies that capture the attention of potential customers, nurture their interest, and encourage them to make a purchase or sign up for a service.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers.

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B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing

KoMarketing Associates

Tracking B2B lead generation metrics is important for B2B marketing – of course. Usually this principle is applied to potential customers in the context of conversion rates. And while most B2B marketers know “more is NOT better” when it comes to data, many of us are still conflicted about which B2B lead generation metrics to track.

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Brand Equity and Customer Value for Business Success

Vision Edge Marketing

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers. It goes beyond mere monetary value.

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AI-powered martech news and releases: September 19

Martech

The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution. The acquisition aims to cover these needs. DocketAI Docs generates tailored, up-to-date, sales assets like product guides, one-pagers, landing pages, etc.

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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?