Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Highlighted Content : 33. I’m enjoying the journey. Thinkers360: What is the favorite part of your current role?

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Madison Logic

JANUARY 5, 2023

Additionally, Forrester cautions on heavily focusing on customer acquisition, and instead expanding investment toward the later stages of the customer lifecycle. When B2B marketers meet customers where they are in the buyer’s journey with a relevant and personalized experience, they’ll see better ROI and higher engagement.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. As you do your research, identify which vendors are known for providing the best customer service.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

FEBRUARY 25, 2022

“What it means is looking at identifying and engaging those buying groups and key decision-makers inside your target accounts,” said Nirosha Methananda, VP of marketing at Influ2, in a recent webinar. “It’s Watch this webinar presentation at Digital Marketing Depot. Account-based marketing: A snapshot. What it is.

Account Based Marketing 115

Account Based Marketing Top of Funnel ABM Buy 115

Martech

MAY 4, 2022

This content should be appropriate for that top-of-funnel spot — it’s often best ungated, served up in formats like sponsored content, content syndication and sponsored webinars. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. What it is.

Account Based Marketing 111

Account Based Marketing ABM Webinar Metrics Effectiveness 111

PureB2B

JUNE 16, 2022

Purchasing accurate B2B customer data fast-tracks your ABM campaign—assuming you find vendors with access to real-time data to pinpoint in-market buyers. . If you’d prefer to go solo rather than using an external vendor, invest in first-party data acquisition using data collection strategies, such as:?.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. Watch this webinar presentation at Digital Marketing Depot. It was a global report,” she said. “It Account-based marketing: A snapshot. What it is.

Account Based Marketing 120

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 120

ClickZ

MAY 9, 2020

More observations from the industry’s biggest acquisitions in the first quarter. Events, meetings and webinars (41%). Despite the global economy slowdown, these were some marketing technology industry segments that saw acquisition deals complete. ClickZ and Search Engine Watch: Benchmark survey 2020. Which is why 61.5%

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Martech

JUNE 3, 2022

Teams should look into whether accounts are clicking on your ads, registering for your events or your webinars, signing up for the direct mail, and other straightforward measurements, but also less obvious engagement metrics. These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more. What it is.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

KoMarketing Associates

AUGUST 6, 2019

How do they go about researching new solutions and vendor capabilities? By addressing themes like the ones listed above, content marketers can combine keyword research and content marketing to create more effective SEO and paid acquisition campaigns. Business Goals : Identify why this individual might be performing research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Only B2B

MAY 19, 2022

Marketers should provide lead information such as who downloaded the most recent e-book or other assets, who attended the most recent webinar, and who visited the website lately. A reference from a customer or vendor partner may be priceless when it comes to securing an appointment with a desired client.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Liveintent

DECEMBER 30, 2019

He says he’s learned over the years to push vendor partners to really step up and explain their platforms. Looking for more valuable insights for tackling the challenges of scaling a D2C business, including why it’s so critical to diversify your acquisition channels, even if everything is working well?

Work Management 96

Work Management Marketing Management Top of Funnel Advertising Agencies 96

Engagio

JULY 16, 2018

Two of my favorites are: Vendors that serve dynamic content to deliver highly personalized messages that adapt as the audience interacts. Vendors like Vidyard that can insert a person and company name into videos. Vendors like Vidyard that can insert a person and company name into videos.

Account Based Marketing 72

Account Based Marketing ABM Personalization Top of Funnel 72

Martech

DECEMBER 8, 2021

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels. Account-based marketing: A snapshot.

Account Based Marketing 82

Account Based Marketing Buy Process Marketing Automation Services 82

Hinge Marketing

FEBRUARY 2, 2022

They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. Our research uncovered that more than 53% of the high growth firms were part of a merger or acquisition.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Zoominfo

OCTOBER 20, 2021

RecruitingBlogs The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. TechnologyAdvice also helps vendors connect with their ideal audience and grow their customer base. Watch here 2. Watch here 14.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Content4Demand

DECEMBER 12, 2019

Were you too busy to attend our recent webinar in ON24’s Scrappy Marketing Series? B2B buyers expect vendors to understand their needs, pain points and expectations. Live & In Person Companies Increasing Event Investments, Expanding Tools & Tactics to Move Beyond Acquisition.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Rev

MAY 21, 2018

Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity. The Truth Intent Vendors Don’t Want to Talk About.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

RDIGS

JUNE 13, 2023

” Did you know that 90% of B2B buyers think it’s important for companies to provide useful content at all stages of the buying process, not just at the acquisition and purchase stage? Consider incorporating live videos, webinars, and interviews with industry experts to drive engagement and establish thought leadership.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To To replay the Webinar, click here.) About half of buyers consider only one system , I’m told by various vendors. This would be fine if most marketers were experts at technology acquisition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

KoMarketing Associates

NOVEMBER 12, 2015

Finally, consider changing the confirmation message on a semi-regular basis, layering in information on upcoming events (webinars, conferences, etc), promotions, and new content marketing assets. In all cases , we recommend adding cross-links to social media profiles, blog and company-specific RSS feeds, and newsletter subscriptions.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Lattice

NOVEMBER 13, 2015

Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. Take a look at this short video to learn more about intent data. Get Contacts for High Fit Accounts.

Acquisitions 100

Acquisitions Planning Lead Ranking Lead Scoring 100

LeadSloth

AUGUST 10, 2010

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Will Other Vendors Follow? expensive sales teams).

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. To develop a repeatable strategy that can be applied to future acquisitions.

Studies 94

Studies Research B2B Marketing Brand Identity 94

TrustRadius Marketing

OCTOBER 19, 2022

Does the Software Vendor Offer Resources? Another great way to know if software vendors can help with growth is if they have dedicated resources to help you with implementation. Does the Software Vendor Offer Implementation Resources? What is Your Budget Range? What is Your Team’s Skill Set? What is Your Team’s Input?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

KoMarketing Associates

AUGUST 23, 2018

According to McKinsey , “Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent.”. In fact, nearly three out of four ( 72 percent ) of business buyers say “I expect vendors to personalize engagement to my needs.”.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Engagio

NOVEMBER 27, 2018

For example, start with field events, direct mail, webinars, content syndication, online ads, etc. Design a Contact Acquisition Strategy. It’s a crowded space, to make sure you vet vendors properly before signing a contract. Quickly deliver visibility into activity on these top campaigns, then clean up the rest over time.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

SnapApp

JANUARY 15, 2019

As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”. In fact, 72 percent of them say , “I expect vendors to personalize engagement to my needs.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. The modern account-based targeting offers use IP-addresses to identify the target accounts of the vendors while they search the internet. As companies evolve quickly, smart vendors trigger events at their target accounts and monitor the changes.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Visiting our site and watching a webinar is a good indicator of interest, but that interest doesn’t automatically translate to a highly engaged buyer.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Porch Group Media

AUGUST 29, 2022

I’m struck still at the frustration for marketers who are still just at the basic standpoint of, “Oh, I got a dataset of movers from this vendor, and now what do I do?”. We did a webinar with Jennifer Renaud , who is CMO of Masonite. I think there’s a better way. Are they going to buy a new car?

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52