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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. Answer: not many. What is a business crisis, and why are they bad news?

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce Marketing Cloud

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success.

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Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions. You have likely put quite a bit of time and effort into generating new leads.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

Salespeople have a reputation for overpromising in their pitch. You’ve heard the adage about salespeople telling a customer “Of course we can do that!” ” to close a sale. But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” Why is a sales contract important?

Process 110
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Uncertain times: Monday’s Daily Brief

Martech

About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

On the other hand, Watch B is similarly priced, with the only difference being that it has a grey stripe down the band, but has $100 more gross margin. Watch A might be a perfect match for the shopper, but B brings in more profit for the company. In this case, it would be best to push Watch B to the top of the product results.