SendX

APRIL 26, 2021

Social media has grown at an exponential rate over the last ten years. However, email marketing is still the preferred method for promotions and has a much higher conversion rate than social media - think something like 6.05% to 1.9%. What’s the best way to grow my email lists? Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Launch Marketing

JULY 13, 2022

There are so many questions about when the best time to send emails is, and most of the time, there is no universally correct answer. Some might find sending on Tuesday first thing in the morning yields the highest engagement while another organization could see the best results when sending on Thursdays in the early afternoon.

Email Marketing 125

Email Marketing CAN-SPAM Click Rate Open Rate 125

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. But are those metrics always the best judge of success? So, what’s stopping you from communicating more often? To be fair, that’s a bit of a rhetorical question.

Click Rate 113

Click Rate Budget Programs Case Studies Open Rate 113

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Navigate the Channel

JANUARY 3, 2024

Segmentation allows for personalized content, increasing engagement and conversion rates. The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. “On

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

FEBRUARY 21, 2020

As we mentioned earlier, you need to convince your potential customers that your product is “worth it” and the only (and best) way to do so is through a long-term, event-driven campaign. Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? Because a B2B recipient will never buy anything on an impulse.

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Webbiquity

SEPTEMBER 27, 2019

But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Why Should You Conduct an Email Audit?

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Even 50 years after the first email was delivered, email marketing is the best way for creators like you to share what you love, connect with your followers, and grow your online business.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Blue Flame Thinking

SEPTEMBER 25, 2023

Steps For a Successful Email Marketing Plan Not everyone is going to start sending emails on day one while doing A/B testing. Steps For a Successful Email Marketing Plan Not everyone is going to start sending emails on day one while doing A/B testing. Email marketing is a powerful tool and a critical part of your channel mix.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. With A/B testing, you can determine the winners after each campaign deploys. To add to that, this type of content often gets flagged as spam. Job functions.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Sage Marketing

AUGUST 21, 2023

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. By investing time and effort in creating engaging email content, you can increase open rates, click-through rates, and conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Vision6

DECEMBER 1, 2022

It’s the first step in getting people to open and read your emails, so I know you want to get this right. Writing compelling email subject lines is an art form, and in this post, I’ll show you the basics of crafting irresistible titles that can help increase your open rates. Email subject line best practices.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide. The mailing list is not segmented. The email has a universal appeal.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Harmless, if done as told in this guide. The mailing list is not segmented. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SmartBug Media

NOVEMBER 4, 2022

But how do you know if you’re practicing good email list management? Email deliverability is the process of ensuring your content is delivered to an inbox, not the promotions or spam folder. You can measure the success of your email list with metrics, including: Deliverability rates. Open rates. Cleaning your list.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

SalesIntel

APRIL 17, 2024

Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. This article presents established best practices for implementing B2B email marketing automation effectively.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Convince & Convert

NOVEMBER 4, 2014

As the saying goes, practice makes perfect. Think of A/B testing as practice for your email newsletter. A/B testing is a diagnostic of sorts, which can tell you where you need help. In case you’re not familiar with the term, an A/B test is an experiment in which you use two variants. Or does that come off as spam?

Newsletter 161

Newsletter Response Rate Open Rate CAN-SPAM 161

Webbiquity

OCTOBER 29, 2019

Those who don’t open the message or take any action will receive message “A1” a few days (or whatever time period you set) later. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Unfortunately, the world is not ideal.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Optinmonster

JANUARY 26, 2023

Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media. We’ll cover how to improve conversion rates for each part. Ready to convert more visitors to customers? A winning email marketing strategy can help you do that!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Porch Group Media

NOVEMBER 10, 2022

adults), and at over 65, the email use rate is 84.1%. As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Table of Contents. . billion by 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

ConvertKit

APRIL 26, 2019

When someone opens your email broadcast. Because of this, you’ll want to make sure your emails aren’t flagged as spam. If Gmail sends your emails straight to spam or the promotions filter, it will lower your overall reputation with Gmail. This will also keep you from potentially violating the CAN-SPAM Act.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

SmartBug Media

MARCH 31, 2023

A few of the most common characteristics that can help to increase open rates include: Fear Exclusivity Greed Guilt Need for approval Anger Can your subject lines tap into any of these emotions? Are there other emotions that might be better at encouraging your audience to open your emails? Is the subject line clever?

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

ConvertKit

MARCH 25, 2019

When someone opens your email broadcast. Because of this, you’ll want to make sure your emails aren’t flagged as spam. If Gmail sends your emails straight to spam or the promotions filter, it will lower your overall reputation with Gmail. This will also keep you from potentially violating the CAN-SPAM Act.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Sharpspring

JULY 17, 2019

While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Here’s a list of 26 tips to help maximize your investment in email marketing: Tips to Improve Engagement and Open Rates. Recent studies show that 47% of mail recipients choose to open an email based upon subject line.

Tips 69

Tips CAN-SPAM Domain Marketing Automation Services 69

Salesforce Marketing Cloud

NOVEMBER 17, 2021

A/B test your creative and copy to evaluate assets and special offers. Boost open rates with these tips: Review deliverability best practices. What is your open rate? Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. Are you ready? Test everything.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Martech Advisor

JANUARY 23, 2020

In order to stay ahead of the curve, marketers must incorporate best practices of today while adopting emerging tactics that will prove vital for success in the future. Email marketing continues to become more complex as marketers must adjust to evolving customer preferences, new-era tactics and campaign objectives.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. Best Email Subject Lines for Cold Emails. Best Email Subject Lines for Requesting Meetings with Prospects.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. That’s right, the subject line: 47 percent of users decide whether or not to open an email based solely on this.

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

Zoominfo

MARCH 6, 2017

Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). Get a Demo Refresh Your Contact Database Regularly Data decays at a rate of up to 30% per year, so it’s vital to regularly refresh your contact list. So here is a step by step guide on how to master the art of logistics email campaigns.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Martech Advisor

DECEMBER 3, 2019

In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Best Practices To Follow While Using An Email Marketing Software/ Tool. Definition, Management and Best Practices.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Litmus

JULY 28, 2021

Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. What the heck is preview text?

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

The Point

MAY 14, 2013

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. In other words, Watson contends, content will only cause you problems if you’ve received spam complaints in the past (or worse yet, have been blacklisted) and your email reputation is weak as a result.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

ClearVoice

JULY 14, 2023

If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel. The email open, however, isn’t everything. It simply gets your foot in the door.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? These tools allow you to reach more subscribers and achieve higher open and click rates. They ensure messages reach the intended recipients’ inboxes and adhere to anti-spam regulations. Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

BenchmarkONE

NOVEMBER 4, 2021

Avoid ridiculously low click and open rates by compiling your own mailing lists. Just as purchasing large, generic email databases leads to a high churn rate, blasting out huge volumes of generic material with little regard to your customer’s individual needs is a tactic that fails to reach the full potential of marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Delivra

MARCH 28, 2019

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. We’ll cover three of the core ideas behind writing the best email subject line. They’re valuable for marketers at all skill levels.

Practices 72

Practices Best Practices Open Rate Copywriting 72