KoMarketing Associates

Report: Marketers Still Not Fully Engaged in App Development and Enhancement

KoMarketing Associates

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. However, new research indicates that they are still not fully included in the development of these apps.

Report: Artificial Intelligence Grows in Importance to Email Marketers

KoMarketing Associates

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months.

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44% of Marketers Now Cite Social Media As Their Top Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel.

Report: Marketing Data Usage Expected to Rise Over the Next Three Years

KoMarketing Associates

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept.

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

Stressed out about the switch to Google Analytics 4? One of the biggest complaints I’ve heard is “Where did my conversion data go??” ” .

Report: Martech Continues to Grow in Importance to Remote Marketers

KoMarketing Associates

As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives.

Report 206

90% of Marketers Now Cite SEO as a Top Marketing Channel

KoMarketing Associates

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022.

Report: Marketers Still Challenged to Deliver an Optimal Customer Experience

KoMarketing Associates

Although marketers are continuing to make the customer experience (CX) a top priority, new research indicates that they are still facing challenges when it comes to delivering in this area.

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months.

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

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Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects.

23% of Marketers Have Replaced Their Marketing Automation Solution in 2022

KoMarketing Associates

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech).

Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

KoMarketing Associates

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

Report: Marketers Failing to Align with Sales and Customer Success Teams

KoMarketing Associates

Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

KoMarketing Associates

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing?

60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels.

48% of Marketers Cite Social Media as Top Area of Desired Growth

KoMarketing Associates

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.

Report: Marketers Anticipate More Investment in VR, AR, and the Metaverse

KoMarketing Associates

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular.

69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

Marketers have a wide array of marketing technology (martech) at their fingertips. Now, new research shows that many have become overwhelmed by the options, but this is not dampening their desire to continue investing in this area.

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

KoMarketing Associates

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives.

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95% of Marketers Agree That a Unified Data Source Improves Attribution

KoMarketing Associates

As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

17% of Marketers Who Don’t Leverage Video Rely on Email Marketing

KoMarketing Associates

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead?

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20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals.

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70% of B2B Buyers Agree Video is the Best Form of Marketing Content

KoMarketing Associates

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers.

Video 212

Report: Email Marketers Seeing Open Rates and Click-Through Rates Rise

KoMarketing Associates

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.