KoMarketing Associates

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

Target 393

Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

KoMarketing Associates

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area.

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69% of Marketers Primarily Use Email for Lead Nurturing

KoMarketing Associates

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects.

More than 70% of Marketers to Boost Social Media Marketing Budgets

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

69% of Marketers Intend on Boosting Their Martech Spend

KoMarketing Associates

Investing in marketing technology, also known as martech, has not always been a top priority for companies. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers.

SERP 245

39% of Marketers Say They Still Need to Improve on Marketing Attribution

KoMarketing Associates

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI).

Report: Email Marketing Still Leads as a Driver of Sales Revenue

KoMarketing Associates

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales.

Report 203

23% of B2B Marketers Still Developing an Intent Data Strategy

KoMarketing Associates

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition.

Intent 156

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Report: Email Still Critical for Marketers Seeking More Customer Insight

KoMarketing Associates

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations.

Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic.

Survey 156

B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing

KoMarketing Associates

Tracking B2B lead generation metrics is important for B2B marketing – of course. But so is clarity. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. Usually this principle is applied to potential customers in the context of conversion rates.

Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back.

Report 156

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness.

Report: B2B Marketers Continue to Prioritize Account-Based Marketing

KoMarketing Associates

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic.

Report: 90% of Marketers Now Believe Influencer Marketing is Effective

KoMarketing Associates

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic.

Report 212

86% of Marketers Are Making Customer Experience a Top Priority

KoMarketing Associates

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

23% of Marketers Still Struggling to Produce Relevant Content

KoMarketing Associates

Marketers have a wide array of data at their fingertips, but new research suggests that many of them are still struggling to deliver relevant content to their customers and prospects.

44% of Marketers Finding It Difficult to Attribute Revenue to Social Media

KoMarketing Associates

Many marketers have already integrated social media into their overall marketing plans. However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue.

71% of B2B Buyers Still Want More Thorough Discovery of Needs Addressed by Marketers

KoMarketing Associates

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. However, new research suggests that a more thorough discovery of buyers’ concerns, wants, and needs, while showing them how to resolve their critical pain points may be the key.

Report: Manufacturing Marketers Seeing Early Success with Content Marketing

KoMarketing Associates

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature.

Report 221

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Report: Marketers Still Challenged to Find a Single Source of Data

KoMarketing Associates

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet.

Report 181

74% of Marketers Have Made Changes They Will Keep as a Result of COVID-19

KoMarketing Associates

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on.

34% of Marketers Only Have ‘Basic’ Video Effectiveness Measures in Place

KoMarketing Associates

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content.

Report: Instagram Usage Rising Among B2B Marketers Focused on Social Media

KoMarketing Associates

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

61% of Marketers to Boost Their Investment in Instagram

KoMarketing Associates

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals.

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.

Report: Many Marketers Failing to Unlock First-Party Data Potential

KoMarketing Associates

Many marketers believe they are on the edge of unlocking the potential of first-party data. However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI).

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60% Find Designing Effective Customer Experience Very Important for Competitive Advantage

KoMarketing Associates

Many marketers already know the importance of designing an effective customer experience to edge out the competition. However, new research indicates that the majority are still fraught with challenges in this area.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success.