KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. Salesforce recently published the eighth edition of its “State of Marketing” report, and statistics indicated 31% of B2B marketers still find it challenging to obtain a unified view of customer data.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

JULY 12, 2022

Marketers have a wide array of marketing technology (martech) at their fingertips. Now, new research shows that many have become overwhelmed by the options, but this is not dampening their desire to continue investing in this area. Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology.

Purchase 221

Purchase Statistics Custom Publishing Marketing Report 221

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2% from last year. However, the median open rate came in at 24%, which is an increase of 3% from the prior year.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Social Media Examiner recently published its “2022 Social Media Marketing Industry Report,” and statistics indicated that the majority of B2B marketers (85%) primarily use Facebook, while 81% leverage LinkedIn.

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

MARCH 1, 2022

Although many marketers have made content as a key component of their strategies, new research indicates that not all are seeing success in this area. SEMrush recently published “The State of Content Marketing” report, and statistics suggested that the majority of marketers (39%) were only “somewhat successful” using content marketing in 2021. About 33% were “moderately successful,” and 9% were “unsuccessful” altogether.

Content Marketing 45

Content Marketing Advertising Agencies Marketing & Strategy Content 45

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Tealium recently published its “2022 State of the CDP” report, and statistics suggested that about 70% of marketers who have invested in a CDP saw positive ROI within six months.

Marketing Report 243

Marketing Report Marketing Budget Class Privacy 243

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Simon recently teamed up with ClickZ to conduct “The State of Email Marketing Survey Report,” and statistics showed that most marketers (46.2%) generally have only one personalized element in each of their marketing emails.

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

DECEMBER 2, 2021

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully. The Harris Poll and RedPoint recently teamed up to conduct the “Revisiting Gaps in Customer Experience” report, and statistics showed that only 49% of marketers are “very confident” in the quality of their customer data.

Statistics 225

Statistics Custom Publishing Marketing & Strategy Act-On 225

KoMarketing Associates

DECEMBER 1, 2021

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives. Ascend2 published the results of its “Data Unification Management Survey,” and statistics showed that most marketers (60%) are still only “somewhat successful” in terms of unifying and managing their data to achieve strategic goals.

Marketing Management 239

Marketing Management Customer Satisfaction Statistics Class 239

KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. DemandGen recently published “The Rise of the Front-Line Marketer in Our New Digital Selling Reality” report, and statistics showed that the majority of B2B marketers (63%) are still struggling to understand buyers’ changing needs and business requirements.

Personalization 220

Personalization Content Statistics Custom Publishing 220

KoMarketing Associates

OCTOBER 19, 2021

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies. Statistics showed that the majority of marketers (63%) intend on growing email lists via newsletters to expand or enhance their first-party data in the near future.

Newsletter 246

Newsletter Email Marketing Statistics Customer Surveys 246

KoMarketing Associates

SEPTEMBER 14, 2021

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. BrandMaker recently published the “2021 State of Marketing Operations” report, and statistics showed that the majority of CMOs (51%) would like their team to better integrate their martech stack at some point in 2021.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. Ascend2 recently published “The Outlook on Performance Marketing” report, and statistics showed that most marketers (33%) intend on allocating the majority of their budget toward social in the year ahead.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

JULY 21, 2021

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. Pointillist recently conducted its “State of Customer Journey Management & CX Measurement” report, and data showed that average performers (46%) were only “somewhat satisfied” with their organization’s overall CX performance and the outcomes of their CX investments.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). DemandGen recently published its “Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (39%) believe that their company still “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

KoMarketing Associates

JULY 6, 2021

Intent data can be described as the information acquired from digital sources about a company’s behavior, as well as the way it consumes content. New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition. Intentsify, in tandem with Ascend2, recently published “The B2B Marketer’s State of Intent Data” report, and statistics showed that the majority of B2B marketers (46%) have an intent data strategy in place, and it is being meas

Intent Data 281

Intent Data Intent B2B Marketing Marketing & Strategy 281

KoMarketing Associates

MAY 26, 2021

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

MAY 18, 2021

Many marketers already know the importance of designing an effective customer experience to edge out the competition. However, new research indicates that the majority are still fraught with challenges in this area. Ascend2 recently published the “Customer Experience Design Survey Summary Report,” and statistics showed that the majority of marketers (60%) consider it “very important” to design an effective customer experience to gain a competitive advantage.

Design 205

Design Effectiveness Digital Transformation Statistics 205

KoMarketing Associates

APRIL 20, 2021

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

Resources 281

Resources CMO Statistics Acquisitions 281

KoMarketing Associates

MARCH 23, 2021

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

MARCH 18, 2021

As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives. The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

KoMarketing Associates

MARCH 10, 2021

B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges. Fortella recently conducted the “State of B2B Marketing 2021” report, and statistics showed that B2B marketers are still faced with several obstacles as they look to achieve their revenue goals and marketing objectives.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 9, 2021

As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162