KoMarketing Associates

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually

KoMarketing Associates

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage.

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Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives.

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Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey

KoMarketing Associates

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?”

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

How to Use Instagram Stories for B2B Lead Generation 

KoMarketing Associates

Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately.

5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads

KoMarketing Associates

Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient.

27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year

KoMarketing Associates

Marketers continue to use martech to achieve their primary objectives, and new research shows that they will increase their investment in this area in the coming months.

Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising

KoMarketing Associates

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future.

5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

41% of Marketers Rely on Both First- and Third-Party Data to Drive Personalization Efforts

KoMarketing Associates

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies.

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

“Google it.” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions.

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.

Report: 93% of B2B Marketers Say Personalizing Content Has Boosted Company Revenue

KoMarketing Associates

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips.

Survey: 45% of Marketers Now Have a Unified Data Strategy in Place

KoMarketing Associates

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure.

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How To Demonstrate B2B Digital Marketing Impact When Performance is Down

KoMarketing Associates

Times are difficult for digital marketing teams right now. For many, the review of this past month or first quarter’s website performance reports won’t help the situations either.

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Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI

KoMarketing Associates

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies.

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

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Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies

KoMarketing Associates

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular.

Report: Marketers Still Working On Taking a More Customer-Centric Approach

KoMarketing Associates

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

53% of Marketers Cite Concerns Surrounding the Accuracy of Location-Based Data

KoMarketing Associates

Location-based data can give marketers leverage when it comes to targeting prospects and customers. However, new research shows that there are still several challenges associated with utilizing this type of data.

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven.

Most B2B Marketers ‘Strongly Agree’ in Delivering a Seamless, Consistent Customer Experience

KoMarketing Associates

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company.

62% of Marketers are Now Making Customer Retention a Top Priority for 2020

KoMarketing Associates

Customer retention hasn’t always been a top priority for marketers, but new research shows that they are now leaning more toward this goal over customer acquisition.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.