Report: Marketers See Go-To-Market Strategy Success When Using Intent Data
KoMarketing Associates
MAY 3, 2023
Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.
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