KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP.

Marketing Report 245

Marketing Report Marketing Custom Publishing Barriers 245

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts.

Account Based Marketing 216

Account Based Marketing ABM Generation B2B Marketing 216

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Planning 230

Planning Marketing Report Marketing Budget Creation Advertising Agencies 230

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels.

Advertising Channels 228

Advertising Channels Marketing Social Media Social Marketing 228

KoMarketing Associates

SEPTEMBER 14, 2022

Although marketers are continuing to make the customer experience (CX) a top priority, new research indicates that they are still facing challenges when it comes to delivering in this area. Qualtrics XM Institute recently published its “2022 State of CX Management” report, and statistics suggested that 46% of respondents make CX a significant priority, while 23% consider it to be a critical priority.

Marketing Report 192

Marketing Report Enterprise Management Optimization Marketing & Strategy 192

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.

Email Marketing 239

Email Marketing Marketing Report Marketing & Strategy Marketing 239

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue.

B2B Marketing 253

B2B Marketing Planning Social Marketing B2B 253

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). MarTech recently published the results of its “Martech Replacement Survey 2022,” and statistics suggested that marketing automation solutions have been the most replaced form of martech this year, as cited by 23% of respondents.

Marketing Automation Services 236

Marketing Automation Services Marketing Management Marketing Automation Automation 236

KoMarketing Associates

JULY 20, 2022

As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame. Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. Approximately 44% of respondents stated that improving data quality has been a top challenge to improving overall marketing attribution.

Marketing & Strategy 213

Marketing & Strategy Marketing Attribution Paid Search Agency Marketing 213

KoMarketing Associates

JUNE 15, 2022

Over the past two years, the Covid-19 pandemic has forced many organizations to alter their marketing strategy. Now, new research indicates that the majority of marketers shifted toward visual content marketing during this time. HubSpot recently partnered with Venngage to publish the “Marketing Statistics Report” for 2022, and statistics suggested that most marketers around the globe (57%) pivoted toward visual content marketing in 2020 due to the pandemic.

Content Marketing 261

Content Marketing Marketing & Strategy Advertising Agencies Content 261

KoMarketing Associates

JUNE 14, 2022

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Ascend2 recently published “The Impact of Agile Marketing Survey Summary Report,” and statistics indicated that most marketers (68%) believe that the importance of agile marketing in establishing a competitive advantage has “increased moderately” in the past

Planning 255

Planning Marketing & Strategy Marketing Marketing Report 255

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2% from last year. However, the median open rate came in at 24%, which is an increase of 3% from the prior year.

Click Rate 240

Click Rate Open Rate Email Marketing Marketing Report 240

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Brightcove recently partnered with Ascend2 to conduct “The Power of Video in the B2B Buyer’s Journey” report, and statistics indicated that the majority of B2B buyers (70%) agreed that video is the best content format for creating awareness of a business-related problem.

B2B Marketing 252

B2B Marketing B2B Video Marketing Content 252

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. SJT Marketing and YourMarketer recently teamed up to publish the results of the “2022 State of Marketers Survey,” and statistics indicated that even though most marketers (60%) claim they have a written marketing strategy, only 24% confirm that their marketing budget is directly tied to their strategy.

Marketing & Strategy 252

Marketing & Strategy Marketing Strategy Marketing Budget Marketing Report 252

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study found 74.6% of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. . When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. .

B2B Marketing 223

B2B Marketing Content Marketing Planning Top of Funnel 223

KoMarketing Associates

APRIL 26, 2022

The metaverse, which is the digital space where users can connect in a virtual environment, is continuing to grow in prominence across several industries. Now, new research indicates that more marketers are looking to determine how the metaverse fits into their strategies. Unsupervised recently shared the results of its survey that asked 802 marketers their current views on the metaverse, and 60% admitted that they don’t fully understand it.

Planning 198

Planning B2B Marketing Marketing & Strategy Marketing 198

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. NetLine recently published its “2022 State of B2B Content Consumption and Demand Report for Marketers,” and statistics suggested that overall B2B content marketing consumption has increased more than 9% over the past year.

B2B 218

B2B B2B Marketing Content Personalization 218

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%.

B2B Marketing 261

B2B Marketing Marketing Report B2B Marketing & Strategy 261

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing.

B2B Marketing 288

B2B Marketing Social Media Social Marketing B2B 288

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list.

Work Management 248

Work Management B2B Marketing Marketing Management Marketing Automation Services 248

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Acquia recently published its “Customer Experience Trends Report,” and statistics showed that 49% of marketers have developed more content for customer engagement to adapt to new customer behaviors.

Marketing Report 201

Marketing Report Paid Search Agency Marketing Digital Experience Platform 201

KoMarketing Associates

NOVEMBER 10, 2021

As marketers collect more data than ever before about their target audiences, new research indicates that they are finally seeing success with their customer data platforms (CDPs). Merkle recently published its “Customer Engagement Report,” and statistics showed that 45% of marketers claim their CDP is “exceeding” their expectations. Fifty-two percent claimed that it is at least “meeting” the expectations they had set.

Marketing 230

Marketing B2B Marketing Marketing Report Statistics 230

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success.

B2B Marketing 276

B2B Marketing Social Media Social Marketing Planning 276

KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. DemandGen recently published “The Rise of the Front-Line Marketer in Our New Digital Selling Reality” report, and statistics showed that the majority of B2B marketers (63%) are still struggling to understand buyers’ changing needs and business requirements.

Content 220

Content B2B Marketing Personalization Marketing 220

KoMarketing Associates

OCTOBER 6, 2021

As a result of the COVID-19 pandemic, many marketers were forced to shift their strategies and alter their primary objectives. Now, new research suggests that they were able to overcome many of the obstacles associated with the pandemic. Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective.

Planning 156

Planning Marketing & Strategy Marketing Strategy Effectiveness 156

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activit

Customer Surveys 251

Customer Surveys Marketing & Strategy Paid Search Agency Organization 251

KoMarketing Associates

JUNE 16, 2021

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. Vidyard recently published its “2021 Video Benchmark Report,” and statistics showed that overall, the majority of marketers (34%) only have “basic” video content effectiveness measures in use.

Video Marketing 156

Video Marketing Paid Search Agency Effectiveness Marketing 156

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience. At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs.

B2B Marketing 286

B2B Marketing B2B Spending Marketing & Strategy 286

KoMarketing Associates

MAY 26, 2021

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Marketing & Strategy Customer Surveys Marketing 287

KoMarketing Associates

MAY 13, 2021

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Marketing 215

KoMarketing Associates

MAY 11, 2021

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. However, new research suggests that a more thorough discovery of buyers’ concerns, wants, and needs, while showing them how to resolve their critical pain points may be the key. The RAIN Group recently published data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make purchase decisions.

B2B Marketing 292

B2B Marketing B2B Marketing & Strategy B2B Sales 292

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fiel

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

APRIL 20, 2021

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

B2B Marketing 281

B2B Marketing Resources B2B Sales CMO 281

KoMarketing Associates

MARCH 24, 2021

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. As a result, messages are failing to reach their recipients’ inboxes. Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady.

Marketing Report 261

Marketing Report Marketing & Strategy Email Marketing Marketing 261

KoMarketing Associates

MARCH 18, 2021

As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives. The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Paid Search Agency 159

Paid Search Agency Customer Surveys Marketing & Strategy Marketing 159

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their

Growth Marketing 292

Growth Marketing Automation Marketing Management Marketing & Strategy 292

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. What Are SERP features?

SERP 295

SERP Features Google Search Marketing 295