Sat.Jun 18, 2022 - Fri.Jun 24, 2022

14 Things The World's Most Successful Newsletters Can Teach Us About Driving Engagement

SendX

Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics.

How To Create a Powerful Headline in 7 Simple Steps

Content Marketing Institute

Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading → Company News

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4 Tips for Publishers: How to Navigate Away From Third-Party Cookies

33Across

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse.

How to choose brand elements for your product

Tomorrow People

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Report: Marketers Anticipate More Investment in VR, AR, and the Metaverse

KoMarketing Associates

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects.

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More Trending

Meeting the Needs of the Self-Serve B2B Buyer

The Point

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic.

Managing a Product Blog? Here’s What You Need to Know

Marketing Insider Group

Managing a product blog is a unique challenge for marketers. After all, the product is the focus, but we know better than to simply promote it in every blog article. Buyers today see right through advertising messages in most cases.

Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution.

5 Steps to Minimize Sourcing Snafus in Content Marketing

Contently

A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. I also tried the direct route to get in touch.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Carousels: The One-Way Ticket to Higher Engagement?

Oktopost

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Episode Summary. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”.

How to Keep Content Moving This Summer

Marketing Insider Group

The internet never sleeps, nor does it ever go on vacation. If you’ve been marketing your product or service online, you know how difficult it can be to come up with fresh, insightful content. The online world’s appetite for valuable content is insatiable.

6 Content Assets You Can Add To Make Your Blog Post a Link Magnet

Content Marketing Institute

Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text. Continue reading → Company News

Why Timing is Everything When it Comes to Lead Nurturing

NetLine

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . What we haven’t talked about much, however, is when you should begin our discourse.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

10 Digital and Traditional Marketing Strategies That Produce Proven Returns

Webbiquity

Contributed post. Because there are constantly new marketing ideas and channels to explore, it’s best to always be testing. At the same time, it’s vital to continue using digital and traditional marketing practices that deliver proven results. Image credit: Anna Shvets on Pexels.

When and How to Perform a Content Refresh

DivvyHQ

For many companies, maintaining and refreshing existing content often takes a back seat to developing new content. But is that the right approach? Arguably, no.

5 Meta Description Tips To Help Your Content Get the Clicks

Content Marketing Institute

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours. Continue reading → Company News

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New to Buffer: Schedule Videos Straight to TikTok

Buffer Marketing

Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

B2B Sales Dynamics: Leads, Prospects, and Opportunities

Only B2B

A person or organization must first pass through numerous phases of interest before becoming a paying customer or client. The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings.

How to Get Litmus Certified (And Why You Should)

Litmus

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus.

Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

Content Marketing Institute

Some pundits suggest companies focus on growth marketing over purpose-led marketing in an economic downturn. But Robert Rose argues that approach won’t necessarily give the expected results. Here’s why. Continue reading → Company News

The Cost Effective Benefits of Inbound Marketing

SmartBug Media

Imagine a world where, instead of reaching out to find leads and disrupting their day-to-day, your leads come to you. They seek you out to find solutions to their problems and they raise their hand to let you know when they’re ready to talk.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Episode 36 – What’s Wrong With Revenue? Your Marketing And Sales Materials Are All About You

Square 2 Marketing

This show aired LIVE on May 25. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?

Podcast: Using Historical Data For Better Marketing

HG Data

Using Historical Data For Better Marketing HG Insights’ EVP, Marketing Ed Locher was recently featured on The Corporate Data Show, a podcast dedicated to helping business executives manage their marketing data needs and designed to help you think about managing your corporate data needs at the highest level.

Five Insights for Reaching Your Target Audience on Social Media

Launch Marketing

Social media platforms have made their way onto the B2B scene and are proving to be a widely used marketing channel. Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter.

Top Revenue-Driving Email Flows for E-Commerce Marketing

SmartBug Media

Whoever said email marketing was dead clearly didn’t know how to make money from it. Email is vital for brands in a digital world.

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Make It More Than Summer Love With A Remarkable Connection

Square 2 Marketing

How do you stand out as remarkable? What makes you different from your competitors? Most of us could spend time getting to know any person (or company) for a short time as we weigh our options. It’s that “summer love” phenomenon. You’re not committed, you’re just enjoying the journey.

HG United: Coming Together

HG Data

This May, HG Insights came together. Teams from around the world finally met during our first in-person company event for two years. For HGers, it was a long overdue, warmly welcomed opportunity to reconnect.

How to Develop a Content Pillar Strategy

Marketing Insider Group

Does your brand have a content pillar strategy? If your answer is no, your content strategy is likely disjointed — both from your perspective and your audience’s. Pillar content provides an important foundation on which the rest of your content is built.