March, 2023

article thumbnail

Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Guest post by Natasha Lane. A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

article thumbnail

With First-Party Data, the Experience Is the Most Important Part

Content Marketing Institute

New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robrt Rose explains.

Gartner 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Recession-Proofing Your B2B Business: 5 Tips for Surviving and Thriving in a Downturn

Engagio

Here are five specific suggestions for sales and marketing professionals looking to “recession-proof” their organizations. The post Recession-Proofing Your B2B Business: 5 Tips for Surviving and Thriving in a Downturn appeared first on Demandbase.

article thumbnail

Content Marketer for Hire—Why Marketers Are Prioritizing Talent

Contently

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Planning 192
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How B2B Video Strategies are Evolving

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of vid

More Trending

article thumbnail

10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal w

article thumbnail

6 Innovative Manufacturing Marketing Strategies

Industrial Marketing Today

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus on. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

article thumbnail

Google Bard: Everything You Need To Know via @sejournal, @martinibuster

Search Engine Journal

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

Google 143
article thumbnail

Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Creating Compelling Social Content in the Finance Industry

Oktopost

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

article thumbnail

The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why yo

article thumbnail

9 Effective Ways Your Small Business Can Compete Against Larger Brands

Benchmark Email

As a small business owner, it can feel difficult – if not impossible – to compete against much larger businesses, especially well-established megacorporations. Good news, though. You don’t need a giant budget or established infrastructure to compete against those bigger brands and still turn a profit. In fact, there are lots of ways in which… The post 9 Effective Ways Your Small Business Can Compete Against Larger Brands appeared first on Benchmark Email.

article thumbnail

8 Most Important Types of Keywords for SEO

Ahrefs

If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.

Keywords 132
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

The Top 5 SEO Software Suites For Agencies via @sejournal, @clarkboyd

Search Engine Journal

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

article thumbnail

Are Social Reels Relevant for Brands?

Contently

Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 201
article thumbnail

How to map marketing science to the customer journey

Martech

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.

article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 277
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

The Best Mailchimp Alternatives for Email Marketing

Benchmark Email

Selecting an email marketing tool is a process. There’s a lot to consider, and it can get so overwhelming that some people just opt for the tool that is widely known. That’s one way to go about it. However, we don’t recommend that route. You run the risk of paying for bloated software you aren’t… The post The Best Mailchimp Alternatives for Email Marketing appeared first on Benchmark Email.

article thumbnail

10 Websites That Tried to Fool Google (And Failed)

Ahrefs

Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.

Google 132
article thumbnail

OpenAI’s ChatGPT & Whisper API Now Available For Developers via @sejournal, @MattGSouthern

Search Engine Journal

ChatGPT's 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper's speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available For Developers appeared first on Search Engine Journal.

API 139
article thumbnail

What Are the Hot Content Marketing Trends in Technology for 2023?

Contently

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. That’s according to the 206 marketing leaders who responded to the survey.

Trends 201
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Client Spotlight: Launch Supports Content Marketing Efforts at vcfo

Launch Marketing

The Project vcfo is a professional services firm that provides fractional finance, HR, and recruiting leadership to make companies stronger. Founded in 1996, vcfo has helped and supported more than 5000 organizations nation-wide. As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch.

article thumbnail

Brands, be mindful or be gone

ClickZ

30-second summary: Through unpredictable events and a sense that control has been lost, consumers have begun to switch brands at a higher rate than ever before People have become tired of false sustainability claims and outrage media and are seeking simple, calm and truthful experiences that make a difference or matter New technologies are offering exciting new ways to connect, with an emphasis on investing in brand and retention Ultimately, consumers want less innovation, and more reassurance:

article thumbnail

Poor Sales? Maybe You Need a Website Redesign: Here’s How

The Daily Egg

Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like. The post Poor Sales? Maybe You Need a Website Redesign: Here’s How appeared first on The Daily Egg.

article thumbnail

The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

Content is still king… but is that reign coming to an end? With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. For years now, professionals have been inundated with an overwhelming amount of unsolicited and unhelpful content.

Service 124
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Will AI Kill SEO? We Asked ChatGPT via @sejournal, @RyanJones

Search Engine Journal

Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.

SEO 136
article thumbnail

SEO Advice to Create Content That Doesn’t Suck

Contently

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business.

SEO 198
article thumbnail

Going back to basics: Marketing as a conversation

Martech

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.