SendX

MAY 22, 2024

Try these 5 ways to end a marketing email and grab attention, boost engagement, influence your audience’s response by making them take action.

Email Marketing 221

Email Marketing Marketing Tips 221

Act-On

MAY 21, 2024

Did I make the right decision? Should I have purchased XYZ products instead? Maybe I acted too soon…. Post-purchase evaluation, the process a customer goes through after making a purchase, is real. Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email.

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

The Forward Observer

MAY 17, 2024

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer About the Book In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are “sleepwalking” through the social media world because they haven’t kept up with new consumer trends.

Social Media 171

Social Media Social Marketing Media Case Studies 171

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str

SEO 148

SEO Lead Scoring Lead Ranking Content 148

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! 50 Thought Leading Companies on Artificial Intelligence 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Marketing AI 138

Marketing AI Lead Ranking Lead Scoring Enterprise Management 138

Salesforce Marketing Cloud

MAY 23, 2024

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe.

Click Rate 98

Click Rate Content CAN-SPAM Banners 98

The Forward Observer

MAY 24, 2024

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends About the Book From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on how to build a content business. In this comprehensive guide for serious content creators, you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur.

Planning 139

Planning Content Marketing & Strategy Click Rate 139

HG Data

MAY 23, 2024

Tracking tech stacks, installation, and usage rates with the HG Platform In this step-by-step video, Henry Hedeen, Partnership Manager, shows how the HG Platform allows you to track technology usage across geographies down to the specific product level to reveal competitive and complementary opportunities! This video walks you through the capabilities of one specific aspect […] The post HG Use Case: Tracking Tech Installs to Unlock Opportunities appeared first on HG Insights.

Video Marketing 91

Video Marketing Product Marketing 91

CMSWire

MAY 20, 2024

Balancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing campaigns. Continue reading.

Campaigns 105

Campaigns Creativity Marketing Brand Identity 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MAY 21, 2024

It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.

Planning 115

Planning Advertising Agencies Sample Statistics 115

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Curation 90

Curation Resources Paid Search Agency Ads 90

Bannersnack

MAY 20, 2024

12 minutes read Manual work is the killer of efficiency and competitive advantage for any business. Non-native design teams depend on designers to move projects forward. Designers on the other hand are swamped in volumes of work and in most scenarios they don’t know automation is already out there.Even if they know they exist, these platforms are not utilized at their full capacity.

Banners 104

Banners Generation Best Practices Efficiency 104

Walker Sands

MAY 20, 2024

As you plan your event attendance for the summer and fall season, now is a great time to think about how you can make the most of your scheduled events. In-person conferences are back as pivotal hubs for not only networking and knowledge sharing, but also showcasing your company’s latest innovations. As a marketer, properly navigating and promoting your presence at these events can help solidify your position in your industry and maybe more importantly, help drive leads for your sales team

Conference 98

Conference PR Demand Thought Leadership 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Salesforce Marketing Cloud

MAY 20, 2024

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever. To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep

Marketing AI 97

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 97

Martech

MAY 22, 2024

Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.

Marketing AI 108

Marketing AI Paid Search Agency Advertising Benchmark User-Generated Content 108

Content Marketing Institute

MAY 21, 2024

Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.

Content 97

Content Creativity Paid Search Agency Ads 97

Bannersnack

MAY 19, 2024

11 minutes read Being a graphic designer is so much more than meets the eye. It’s hearing about an idea and turning it into a story through creating graphics. Something that will get the main idea across and that people will resonate with. As a designer, you get to tell this story creatively with colors, fonts, elements, textures, and all graphic elements.

Design 98

Design Tips Creativity 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

MAY 20, 2024

Google’s announcements at Google I/O have always generated developer buzz, but this year’s I/O has been on a tear. Continue reading.

Search Marketing 107

Search Marketing Marketing & Strategy Marketing Strategy Buzz 107

Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. What did we find? Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers? We asked more than 4,800 marketers about how they’re using new data and AI tools.

Marketing AI 95

Marketing AI Trends Planning Paid Search Agency 95

Martech

MAY 17, 2024

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s the wet blanket: If AI adoption was as straightforward as these posts suggest, why does nearly everyone find themselves with a case of the hives when they think about it?

Marketing AI 120

Marketing AI Generation B2B Lock-In 120

Content Marketing Institute

MAY 17, 2024

OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.

Features 98

Features Video Marketing Paid Search Agency Companies 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Oktopost

MAY 23, 2024

Marketing leader Colin Day, Managing Director, EMEA, at Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast in episode #145 to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and ultimately impact revenue.

Intent Data 70

Intent Data Intent Intent Signal Peer-to-peer 70

Navigate the Channel

MAY 21, 2024

Kansas City, Mo. – ER Marketing is honored to receive three distinguished Communication Awards from the Academy of Interactive and Visual Arts at the 30 th annual Communicator Awards. These awards recognize the agency’s excellence in various categories, showcasing its commitment to delivering outstanding creative solutions and impactful results for its clients.

Interactive Marketing 73

Interactive Marketing Paid Search Agency Advertising Agencies Storytelling 73

Only B2B

MAY 22, 2024

Account Based Marketing (ABM) is the strategic approach used to identify and engage specific high-value accounts. It requires close collaboration between marketing and sales teams to deliver tailored, personalized experiences and ultimately convert targeted accounts. To sum it up: “Don’t count the people you reach, reach the people that count.” David Oglivy Although this quote isn’t directly about ABM, it perfectly captures its essence.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Advertising Benchmark ABM 71

Martech

MAY 22, 2024

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.

Webinar Metrics 101

Webinar Metrics Ad Building Brand Identity Branding 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

CMSWire

MAY 17, 2024

From AI tech to social media, explore 2024's top marketing trends shaping the strategies brands use to engage customers and drive ROI. Continue reading.

Trends 95

Trends Marketing & Strategy ROI Social Media 95

Oktopost

MAY 21, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Tune in for a conversation about why sales and marketing teams need to be best friends, the structure in place to keep the teams on the same page at TytoCare, and how social media marketing brings the two department

Intent Data 76

Intent Data Intent Social Marketing Startups 76

Champion Communications

MAY 23, 2024

For North American B2B technology companies with their sights set on expanding into European markets, a major new regulation has emerged that cannot be ignored – the European Union’s new AI Act. This landmark legislation, once implemented, will govern the development and use of artificial intelligence systems across the 27-nation EU bloc.

Marketing AI 62

Marketing AI B2B Ethics Act-On 62