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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. And, by the end of 2025, we’re likely to be generating around 463 exabytes of data every day.

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. And this is where natural language processing (NLP) can help.

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Lead exponential growth: everyone achieves above their full potential

Biznology

It adds an invisible embedded marketing channel. Stop thinking about AI and how artificial intelligence is going to take away jobs. Start thinking about intelligence amplification and how it will make everyone the best at what’s important to each person. But active knowledge does much more.

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Conversion Intelligence—The New Era of Marketing

Unbounce

Just a few years ago it was even considered ludicrous for the internet to be used for ecommerce. We’ve seen the signs and are calling it: The world is heading into a brave new world of marketing with more results and fewer hassles. The Problem with Digital Marketing Today. ” Conversion Intelligence—A Smarter Way to Market.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Email Marketing Trends for 2023

Porch Group Media

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.