CMSWire

JANUARY 18, 2024

Ready to get social in 2024? But prepare for a radically different social experience than before. Continue reading.

Social Media 132

Social Media Trends Media Twitter 132

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024. Where are leaders pushing their digital media strategies in 2024? Where are they investing? Follow @illuminHQ

CMO 52

CMO Advertisements Advertising Trends 52

illumin

JANUARY 9, 2024

Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. billion on digital ads in 2024 alone and that the industry will make up 27.9% eMarketer predicts that retail will spend $73.55 Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social. TikTok Promote may be the answer.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Digilant

FEBRUARY 6, 2024

In part one of our series helping political advertisers navigate the 2024 election season, “ Capturing Voter Attention in a Digital World ,” we unpacked the transition from traditional to digital platforms, highlighting how political campaigns are evolving to meet voters in the digital realm.

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

SocialPilot

DECEMBER 6, 2023

Meta, Twitter, and all other social media platforms show sponsored content that reflects your taste and interest. The Twitter Algorithm Twitter uses several ranking signals to rank content on its platform. Recency: Twitter’s algorithm also emphasizes recency when determining which tweets to show in a user’s timeline.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. On the other hand, if you are a B2B platform that sells software or sources talent for other businesses, platforms like LinkedIn and Twitter can be better suited to execute your marketing strategy. How can you reach them?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Valasys

FEBRUARY 5, 2024

In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels. Video Content: Video content will continue to dominate digital marketing efforts in 2024.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

SocialPilot

JANUARY 15, 2024

If yes, check more social media statistics to create a formidable social marketing strategy on every channel: Facebook Statistics Instagram Statistics Twitter Statistics Linkedin Statistics TikTok Statistics Pinterest Statistics The post 40+ Snapchat Statistics for Scaling Your Business in 2024 appeared first on SocialPilot.

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Top Rank Marketing

JANUARY 5, 2024

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Huptech Web

DECEMBER 14, 2023

Mobile Marketing 61% of website visitors won’t return to a website that isn’t mobile friendly Mobile advertising spending will reach nearly $413 billion by 2024 (Statista) 31% of retail spending was made on mobile devices in the U.S. The post 50+ Must Know Digital Marketing Statistics For 2024 appeared first on Huptech Web.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Trade Press Services

MARCH 11, 2024

Then there have been controversies around social, particularly with Facebook and Twitter. The post The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije appeared first on Trade Press Services. It’s gotten more polarizing on those platforms.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Women between the ages of 25 and 34 account for 29.1% of Pinterest’s global audience. Over 16% of Pinterest’s user base are women in the 18 to 24-year age group.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

SocialPilot

JANUARY 14, 2024

We got a whole list of other social media statistics to help you understand each of them better here: Facebook Statistics Twitter Statistics Instagram Statistics TikTok Statistics Pinterest Statistics Snapchat Statistics The post 100+ LinkedIn Statistics You Need to Know in 2024 appeared first on SocialPilot.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

SocialPilot

JANUARY 11, 2024

Just like Facebook analytics and Twitter analytics, there is a LinkedIn analytics tool as well. The post What is the Best Time to Post on LinkedIn in 2024? But in case that time doesn’t suit you, we have also explained a sure-shot process of discovering your own best time to post on LinkedIn. This is true for any social media platform.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

SocialPilot

DECEMBER 6, 2023

When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook. The post 5 Personal Branding Tips For You to Stand Out in 2024 appeared first on SocialPilot. That’s the magic formula.

Personalization 89

Personalization Brand Identity Branding Tips 89

sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform. The post 7 Social Media Marketing Tips for Beginners in 2024 appeared first on Sagefrog Marketing Group, LLC.

Social Media 52

Social Media Social Marketing Planning Tips 52

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

MARCH 5, 2024

Meta spokesman Andy Stone posted on X/Twitter: “We’re aware people are having trouble accessing our services. link] — Andy Stone (@andymstone) March 5, 2024 Areas impacted. It logged out Facebook users, prevented Instagram users from refreshing their feeds, and on Threads there was a message saying, “Sorry, something went wrong.

Facebook 111

Facebook Work Management Marketing Management Twitter 111

Top Rank Marketing

DECEMBER 22, 2023

.” — Mimi Turner @MimiTurner01 of @LinkedIn Click To Tweet Dentsu’s 2024 Media Trends Report 91 percent of chief marketing officers have said that they viewed AI as the future and not just a fad, a figure that dropped to 78 percent among consumers, according to newly-released 2024 media trends report data from Dentsu.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

CMSWire

DECEMBER 27, 2023

Alex Kantrowitz forecasts tech's future: AI growth, OpenAI shifts, NVIDIA's ascent, Big Tech's market swings, and more. Continue reading.

Forecasting 107

Forecasting Twitter Marketing 107

Martech

JANUARY 16, 2024

Restricting election-related queries “As we prepare for elections in 2024 across the world’s largest democracies, our approach is to continue our platform safety work by elevating accurate voting information, enforcing measured policies and improving transparency,” the company said in a blog post. “We This audio was computer generated.”

Marketing AI 111

Marketing AI Paid Search Agency Companies Amazon 111

Martech

MARCH 12, 2024

Yesterday, Jordi Ribas, the head of engineering and product for Copilot and Bing post on X/Twitter about it. pic.twitter.com/DWgxdkkjPe — Jordi Ribas (@JordiRib1) March 11, 2024 Get MarTech! The company is also rolling out its Copilot GPT Builder feature for anyone with a Copilot Pro subscription. In your inbox.

Marketing AI 108

Marketing AI Advertising Agencies Advertisements Advertising 108

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

illumin

NOVEMBER 20, 2023

To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. By addressing these challenges head-on, advertisers can optimize their media buying efforts and achieve their campaign goals. Follow @illuminHQ

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Top Rank Marketing

NOVEMBER 3, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment appeared first on B2B Marketing Blog - TopRank®.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Digilant

JANUARY 25, 2024

With the 2024 elections around the corner, we’re helping advertisers navigate this evolving landscape. Over this blog post series, we’ll outline the pertinent shifts in voter behavior toward digital channels, identify better budget allocations to make an impact in 2024 and offer practical tips to remain brand-safe through it all.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

SEPTEMBER 7, 2023

The news also comes one week after X (the platform formerly known as Twitter) announced that it is bringing back political ads ahead of the 2024 US election. A Google spokesperson told the BBC that the move was in response to “the growing prevalence of tools that produce synthetic content”. Additional reporting by Kim Davis.

Marketing AI 124

Marketing AI Paid Search Agency Google Ads 124

Top Rank Marketing

DECEMBER 29, 2023

Burns Was Actually Kind of Lovable — Cracked TOPRANK MARKETING & CLIENTS IN THE NEWS: TopRank Marketing — Trends Forecast for 2024 — TBW Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% Unlike other platforms, the trending hashtags on X (Twitter) change daily.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

illumin

APRIL 18, 2024

These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Top Rank Marketing

DECEMBER 20, 2023

X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. It’s been forecast for years, but most marketers anticipate 2024 to be the year it crumbles. Trendspotting What will we be searching for in 2024? Pinterest posts however typically have a lifespan of 6 months ! Have some older, but still relevant pins?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114