Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. This means ensuring that your organization is taking the needed steps to make positive change in support of your position.

Rules 151

Rules Planning Branding Brand Identity 151

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. com The post Top 50 Global Thought Leaders and Influencers on Retail 2024 first appeared on Thinkers360. Congratulations to all our Retail influencers who participated!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

JANUARY 23, 2024

The response has been overwhelmingly positive. topicals 2024 ✨ A new season of Topicals! Already the fastest-growing skincare brand at Sephora, this boost to their brand awareness will only propel the brand to new heights in 2024. topicalsgonetoghana #dettydecember #finemenusetopicals ♬ original sound – ??The The Lion ??

Branding 111

Branding Brand Identity Communities Viral Marketing 111

HG Data

APRIL 4, 2024

April 4, 2024 09:30 AM Eastern Daylight Time SANTA BARBARA, Calif.–(BUSINESS –(BUSINESS WIRE)–HG Insights, the authority in Technology Intelligence, today announced its position in both the top 25% of all Sales Intelligence and Marketing Account Intelligence providers on G2’s Spring 2024 Leader Grid®.

Marketing Report 62

Marketing Report Positioning Business Marketing 62

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 122

Enterprise Management Work Management Marketing Management SMB 122

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) first appeared on Thinkers360. Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Do you have a marketing book you think the MarTech community would benefit from reading in 2024? We’d like to know how it’s been for you.

Paid Search Agency 128

Paid Search Agency Classified Ads Advertising Agencies Work Management 128

Top Rank Marketing

FEBRUARY 7, 2024

By doing this in a timely and accessible way, they are better positioned to meet the expectations of increasingly self-service-oriented buyers. Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. com The post Top 50 Global Thought Leaders and Influencers on Education 2024 first appeared on Thinkers360. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 106

Marketing AI Advertisements Advertising Trends 106

Convince & Convert

DECEMBER 15, 2023

Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results. The post 7 Proven Strategies to Boost Social Media SEO in 2024 appeared first on Convince & Convert.

Social Media 157

Social Media SEO Cost Per Click Media 157

HG Data

APRIL 11, 2024

However, external data that provides competitive intelligence is becoming an equally critical input for delivering better-positioned products and services. Especially in the technology sales and marketing environment, where competition is tight.

Marketing Analytics Tools 62

Marketing Analytics Tools Peer-to-peer Tools Marketing & Strategy 62

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Marketing AI 119

Marketing AI Ethics Planning Paid Search Agency 119

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. com The post Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 first appeared on Thinkers360. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. Read on to learn more about what this means and how it impacts your SEO content strategy.

Marketing AI 87

Marketing AI Google Lead Ranking Lead Scoring 87

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. the tactic positively impacts revenue or leads). Get MarTech! In your inbox.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. By embracing modern logo designs, you position your brand as forward-thinking and relevant. The post The Modern Logo Design Trends of 2024 appeared first on Stevens & Tate Marketing.

Design 91

Design Trends Loyalty Impressions 91

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. What a successful brand looks like in 2024, and how to position yours for long-term success.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. com The post Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 first appeared on Thinkers360. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Madison Logic

MARCH 21, 2024

With the support of its dedicated employees, Madison Logic continues to lead the way in empowering B2B marketers to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. The best way to have satisfied customers is to start with a satisfied team.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Martech

MARCH 20, 2024

These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. However, being a position-less marketer requires a diverse skill set. What is the position-less marketer?

Positioning 78

Positioning Marketing AI Work Management Marketing Management 78

Visitor Queue

JANUARY 8, 2024

Effective lead generation not only enhances sales but also contributes to brand awareness, customer engagement, and positioning. If your company is not continuously implementing new […] The post Emerging Trends in Lead Generation Technology for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

Lead Generation 80

Lead Generation Trends Generation Leads 80

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. com The post Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 first appeared on Thinkers360. Congratulations to all our Health & Safety influencers who participated!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. com The post Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 first appeared on Thinkers360. Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. com The post Top 50 Global Thought Leaders and Influencers on Security 2024 first appeared on Thinkers360. Congratulations to all our Security influencers who participated! 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field. So, how do you find the right candidates for your business without all the hassle?

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. By integrating CSR into their ethos, brands can foster positive relationships with consumers and make a meaningful impact on society. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. By automating routine tasks, brands are positioning themselves to be more agile and responsive. However, in 2024, there’s a shift towards targeting the upper funnel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Dig deeper: Martech in 2024 Part I Research and advisory firms (the analysts) Some of the martech colleagues I respect the most are analysts working at research and advisory firms. Get MarTech!

Enterprise Management 115

Enterprise Management Consulting Work Management Marketing Management 115

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. Rank Channel Subscriber Count 1 Raffy Tulfo In Action (@RaffyTulfoInAction) 27.3 4 Ranz Kyle (@ranzkyle) 15.2M

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. com The post Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 first appeared on Thinkers360. Congratulations to all our Supply Chain influencers who participated! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

ClearVoice

SEPTEMBER 22, 2023

5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024. Prompt responses address your audiences’ need for instant access to health information, which solves their problems while positioning your business as an authority in the healthcare industry.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97