Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. LinkedIn hashtags are keywords or phrases that categorize content. This makes it easier for users to find and engage with topics they’re interested in. Help your posts rank for relevant keywords by sprinkling in carefully selected hashtags.

Linkedin 107

Linkedin Trends Eye-Tracking Marketing Agencies 1 107

Seismic

FEBRUARY 27, 2024

In Fall 2023 , we introduced a number of Generative AI capabilities that unlock growth and boost productivity. Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. Enablers can also keep tabs on content expirations.

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. This trend shows no signs of stopping, especially with the massive traction AI is getting.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool? Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. Continuous UX optimization involves addressing user pain points in real time, tailoring messaging and design to engage the target audience, and reducing bounce rates.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 42

Forecasting Paid Content Marketing AI Allocation 42

Inbox Insight

MAY 31, 2024

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. Those with low intent may need more nurturing.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 209

Copywriting Optimization Marketing AI FAQ 209

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Valasys

FEBRUARY 5, 2024

In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels. Video Content: Video content will continue to dominate digital marketing efforts in 2024.

Internet Marketing 40

Internet Marketing Marketing AI Lead Scoring Lead Ranking 40

Optinmonster

JANUARY 22, 2024

These descriptions provide what keywords to rank products for in SERPs. Use keywords in page and SEO titles, but remember: Content is for people first. This means keywords should be natural. Let’s pretend those Dracula gloves above had a keyword-stuffed title, as we’ve all so often seen. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. Image courtesy of Anita Lettink. And much more.

Marketing AI 540

Marketing AI Stats Planning Case Studies 540

RebelMouse

MAY 21, 2024

Generative AI will continue to have a dramatic impact on the future of digital media and those who adapt to this reality and prepare for what’s to come will be best positioned down the line. Now Google itself has joined the party with the introduction of AI Overviews , its own take on utilizing generative AI to answer search queries.

Optimization 119

Optimization Lead Ranking Industry CMS CMS Development 119

Contently

MAY 11, 2024

Here’s what to know in 2024. ” This group is also 50% more likely than other generational cohorts to conduct local searches while they’re on the go. Google is currently taking steps to adapt to the era of generative AI. Is Local Search Important for SEO?

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Analyze your existing customer base and create customer personas that depict your target user. They have showcased a high-quality profile and cover image as well as a concise bio with relevant keywords to rank for search queries.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. Creating your Ideal Customer Profile (ICP) , demand development, lead generation, outbound sales, analytics, and other activities fall under this category. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds. No social media users see the same content on their feeds daily. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. Consider starting with Pinterest to find keywords. Research keyword trends and topics.

Paid Content 119

Paid Content Search Marketing Promotion Advertising Agencies 119

SalesIntel

APRIL 24, 2024

Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Optinmonster

JANUARY 22, 2024

These descriptions provide what keywords to rank products for in SERPs. Use keywords in page and SEO titles, but remember: Content is for people first. This means keywords should be natural. Let’s pretend those Dracula gloves above had a keyword-stuffed title, as we’ve all so often seen. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

The Lead Agency

JUNE 13, 2024

Begging the question: Does our SEO and B2B content still matter if users aren’t querying on search? With Perplexity, you could prompt it to generate content, and it would not only respond like a ChatGPT or other LLM but also cite its sources. Before we could really see that play out, the situation shuffled up again.

SEO 62

SEO Paid Search Agency B2B Classified Ads 62

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. We see this in the rate at which martech vendors released beta features to users over the past year. The consumer profiles were generated by ChatGPT.

Work Management 95

Work Management Marketing Automation Services Marketing Management Marketing AI 95

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6

Newsletter 102

Newsletter B2B Marketing Linkedin Studies 102

DAGMAR Marketing

DECEMBER 28, 2023

This resulted in many organizations asking themselves this honest question, “ Will AI-generated content impact my business ?” Estimate search volume to determine how competitive each keyword would be to rank for. Pinpoint long-tail keywords with less competition that may be easier to rank for. For many companies, it already has.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Content is organized into user-created boards called “subreddits,” which focus on particular topics. of Reddit users are male. 44% of U.S.

Mobile Advertising 80

Mobile Advertising Social Media Aggregators Communities 80

Brightedge

MAY 3, 2024

BrightEdge Generative Parser™ continues to monitor how AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity. In fact, we are seeing Perplexity work more on honing its trusted sources and anticipating the follow-up questions users have.

User-Generated Content 52

User-Generated Content Opt-out Opt-in Differentiation 52

Brightedge

APRIL 8, 2024

This has been an exciting past month in Generative AI and Search! Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

Google 52

Google Allocation User-Generated Content Display 52

Marketing Insider Group

JUNE 7, 2021

By 2024 , we can expect that number to exceed $600 billion. To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. And the results are much more exciting, generating almost three times the number of leads.

Content Marketing 327

Content Marketing Planning Marketing Budget Creation Allocation 327

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Martech

DECEMBER 14, 2023

Cloudinary’s generative AI enhancements to its Programmable Media API and Cloudinary Assets, enable users to edit images at scale and accelerate time to market for their assets. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketing AI 92

Marketing AI Advertising Agencies Paid Search Agency API 92

Sprout Social

MARCH 25, 2024

Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. Focusing on users who match your buyer personas will. Are they going after niche keywords or broader hashtags?

Brand Identity 83

Brand Identity Branding Eye-Tracking Viral Marketing 83

FunnelEnvy

FEBRUARY 5, 2024

Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. Avoid keyword stuffing.

Paid Content 62

Paid Content PPC Traffic SEO 62