Litmus

DECEMBER 18, 2023

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. AI is extraordinary, but how do we use it for email? We can only assume 2024 will be nuclear!) Still puzzled by AI?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Marketers from big and small brands acknowledged that they had to embrace change to stay competitive. AI continues to dominate the conversation Generative AI is still in its infant stage.

Enterprise Management 118

Enterprise Management Work Management Marketing Management SMB 118

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. To our surprise, marketing leaders weren’t champing at the bit to share their ideas for applications.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

BDB

MARCH 26, 2024

It’s no secret that artificial intelligence (AI) has taken the spotlight in the marketing and tech world, especially following its exponential growth since early 2023. AI in B2B marketing AI’s influence on B2B marketing is undeniable. billion people are using ChatGPT.

Marketing AI 26

Marketing AI Top of Funnel B2B Marketing Marketing Automation Services 26

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Paid Search Agency 113

Paid Search Agency Classified Ads Advertising Agencies Work Management 113

Martech

JUNE 20, 2023

“There is no sustainable use case for evil AI.” ” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. High returns, low risk.

Marketing AI 104

Marketing AI Enterprise Management Generation Allocation 104

Valasys

MARCH 19, 2024

Nvidia is first Global Technology Conference (GTC) sparked minimal stock market activity on Tuesday, March 19, 2024, as investors processed announcements. Tech Rebound Precedes GTC: What’s more interesting is the diminished response of the stock market to the performance of market technology on Monday.

Marketing AI 40

Marketing AI Conference Pricing Price 40

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. As a business owner, it is crucial to understand the relevance of local internet marketing in 2024 and its potential impact on your business.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? The AI Revolution On my way to DC, curiosity got the best of me.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

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Conference Tips Work Management Marketing Management 111

Meerkat Marketing

DECEMBER 31, 2023

At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn.

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Linkedin Thought Leadership Work Management Marketing Management 68

BOP Design

NOVEMBER 14, 2023

With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Meerkat Marketing

DECEMBER 31, 2023

At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. Our prediction for 2024 : Low-value AI-generated content will not perform well on LinkedIn.

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

Walker Sands

OCTOBER 23, 2023

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. DEF CON sessions, on the other hand, showed how scammers and hackers can use generative AI.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Gmail will sunset its simple HTML view in January 2024. Community happenings HubSpot’s INBOUND —a conference for business, marketing, and sales leaders— took place in Boston from September 6th to 8th.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Brightedge

FEBRUARY 1, 2024

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs. In an evolving AI-driven landscape, their approaches need to be both effective and flexible.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

The Customer

JANUARY 22, 2024

To make a little sense of it, I brought a few of the bright minds I know from marketing, and advertising to offer additional perspectives and walk and talk together. (Of Marketers should “play” in order to create magic around engagement. That,” he added, “is the tech that matters.”

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Key trends for 2024 Of the many macro-trends identified by Winterberry, here are the ones that caught my attention: Connected commerce will accelerate.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 118

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 118

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 108

Lead Gen Paid Content Social Media Sales Qualified Leads 108

Salesforce Marketing Cloud

AUGUST 15, 2023

The explosion of AI capabilities over the past few months might be the biggest marketing story of our lifetime. AI is already transforming the way we can connect with customers. The rise of AI has already pushed marketers to adapt to a new ecosystem, learn new skills, and navigate new rules. Sound like hyperbole?

Planning 98

Planning Marketing & Strategy Paid Search Agency Conference 98

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? Marketing and sales were two good examples.

Paid Search Agency 102

Paid Search Agency Planning Ad Building Enterprise Management 102

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Presenting at conferences is very different from a writing forum. Q: Were marketing and technology interests of yours at that time?

Marketing AI 101

Marketing AI eCommerce Peer-to-peer CMO 101

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. In answer to the question Is your company using marketing technology? If you have a website, you use marketing technology.

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Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 122

Work Management Marketing Management Budget Programs Software 122

Martech

DECEMBER 14, 2023

“Ultimately, it’s the only way to manage and mitigate risk for your DAM,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Digital Asset Management 104

Digital Asset Management Work Management Customer Surveys Conference 104

Modern B2B

APRIL 18, 2024

SGE is Google’s latest AI development to enhance its search model. First announced at its annual I/O developer conference in May 2023, it’s currently being tested within Google Search Labs. This may be because Google wants to ensure SGE is fully compatible with its AI guiding principles before launch.

PPC 52

PPC SEO Marketing & Strategy SERP 52

Martech

DECEMBER 12, 2023

“It’s challenging because processes are sometimes embedded in our workplace and it’s difficult to change that,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference. Here are three questions to think about related to DAM processes.

Digital Asset Management 111

Digital Asset Management Process Work Management Customer Surveys 111

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

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Top of Funnel Forecasting SMS Work Management 121

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

Work Management 81

Work Management Marketing Management Database Marketing Lead Gen 81

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

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Case Study Case Studies Work Management Studies 90

Martech

DECEMBER 13, 2023

He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. Q: Did you start out wanting to be in marketing? I’ve done production, editorial, marketing, IT. And that was B2B and then after a while, I got hired by Kiplinger to be their director of marketing operations.

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SME Custom Publishing Customer Surveys Landing Pages 99