Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here. Patrick’s Day and college basketball.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Trends 102

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. With a focus on customization, efficiency, and intelligent automation, these new features are poised to propel organizations into a new era of success. Let’s dig into it. Get MarTech!

Features 104

Features API Customer Satisfaction User-Generated Content 104

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Bannersnack

DECEMBER 20, 2023

12 minutes read As we ride the wave of technological innovation, Artificial Intelligence is increasingly cementing its status as the unsung hero of the marketing realm, particularly when it comes to automation. Given this hard-to-ignore rise, it’s crystal clear that marketers can’t afford to hit snooze on AI marketing automation.

Marketing Automation 52

Marketing Automation Automation Impressions Marketing 52

Martech

DECEMBER 13, 2023

In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.” ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 109

CMS Development SEO Trends API 109

Martech

FEBRUARY 7, 2024

Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives. As with every other version of AI that’s been introduced in the past (looking at you, automation), eventually we’ll stop registering it as AI at all.

Marketing AI 124

Marketing AI Hubspot Lock-In Marketing Management 124

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency. AI marketing tools automate these functions seamlessly, and with precision, saving teams time and effort.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? 35% of companies have an email design specialist!

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” Copycat Content Antidotes: Data, Perspectives, And Insights Google is open to automation when used thoughtfully to enhance quality. ” The search giant expects this update to reduce unhelpful, low-quality content by 40%.

Generation 100

Generation CAN-SPAM Domain Content 100

Martech

APRIL 11, 2024

The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. While I believe Perplexity currently edges out Gemini in features, Alphabet’s business model for search is very entrenched and will be difficult to topple. Fuel for your marketing strategy.

Marketing Automation Services 100

Marketing Automation Services Bundling Marketing Management Public Relations 100

Champion Communications

FEBRUARY 15, 2024

Our clients continue to share their insights and innovations, driving conversations that matter in 2024. For more information detailing how Champion can assist you in securing earned media coverage, please email: letstalk@championcomms.com The post A Bright Start to 2024: January in Review first appeared on Champion Communications.

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 63

Marketing AI Email Marketing Practices B2B Marketing 63

Martech

FEBRUARY 1, 2024

Anyone who puts annotations into play in 2024 will still be a relatively early adopter, so take advantage of your window while it’s open. Combined with smart segmentation and elements of personalization to make your content highly relevant to each subscriber, annotations can be a great source of incremental lift in 2024 email campaigns.

Email Marketing 106

Email Marketing Google Click Rate Marketing & Strategy 106

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Utilize these tools to bolster data analysis and automation, all while preserving authentic human connections.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 96

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. Dig deeper: AI in marketing: How to balance automation and the human touch 3. billion by the end of 2027, per eMarketer.

Marketing AI 90

Marketing AI Advertisements Advertising Trends 90

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. Therefore, companies are integrating advanced automation tools into platforms like social media to increase efficiency and decrease spending.

Marketing AI 68

Marketing AI Social Media Social Marketing B2B Marketing 68

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America) first appeared on Thinkers360. Congratulations to all who participated!

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. With advancements in software that include AI, automation, and integrations for just about everything, B2B websites must follow suit. In 2024, getting conversions from your website will be more important than ever.

Design 93

Design Trends Marketing Websites B2B 93

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 99

Social Media Work Management Marketing Management Media 99

Square 2 Marketing

MARCH 20, 2024

Google recently released the March 2024 core update aimed at providing better search results. Other changes include incorporating the helpful content system into its overall core ranking system and enforcing spam policies through automated algorithms and manual actions.

Google 84

Google Automation Planning Content 84

Convince & Convert

DECEMBER 15, 2023

Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality. Buzzsumo : It helps you research and generate ideas, track metrics, find influencers for brand deals and automate your tasks. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. By leveraging AI-powered solutions, PR professionals can tap into data-driven insights, automate tasks and personalize content delivery to multiple audiences. Contact us to get started!

PR 48

PR Trends Public Relations Ethics 48

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 62

Rules Lock-In Eye-Tracking Demand 62

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

LeanData

APRIL 10, 2024

The post 10 Best Lead Assignment Tools for Revenue Teams (2024) appeared first on LeanData. Lead assignment tools optimize sales processes by building efficiency into lead distribution. Here are the top 10 lead assignment tools worth investigating.

Tools 52

Tools Leads Lead Marketing Qualified Leads 52

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. The Rise of AI and Automation in PR Artificial Intelligence (AI) has been making waves across various industries, and PR is no exception. 2024 will witness a significant shift towards micro-influencers and nano-influencers.

PR 62

PR Forecasting Campaigns Analysis 62

Webbiquity

JANUARY 18, 2024

That’s actually just one feature of popular customer relationship system (CRM) and marketing automation tools. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 163

Email Marketing Work Management B2B Marketing Marketing Management 163

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? AI content assistant automates the tedious parts of writing, leaving you with more time to shape your own thoughts, opinions, and creativity into your content.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Deep learning (DL) for AI automation Machine learning uses algorithms and learns independently but may need human intervention to correct errors.

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. Automate manual tasks to make way for more human marketing.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

DealSignal

FEBRUARY 20, 2024

The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Content Personalization In 2024, personalization is the key to attracting and retaining customers. AI-Powered Automation Automation is becoming more sophisticated and useful with AI.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Hinge Marketing

FEBRUARY 22, 2024

We’ve noticed that over the past three years, High Growth firms have invested more than their slower growing competitors in digital marketing techniques and digital infrastructure such as CRM, AI, and marketing automation. Many tasks that once were manual—or weren’t done at all—are now automated and efficient. Don’t lose sight of #5.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74