ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buyers have an abundance to pick and choose from.". In 2022, many buyers don't trust sales.

Top of Funnel 77

Top of Funnel Buyer's Journey SMB Peer-to-peer 77

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. Dig deeper: Why we care about retail media networks. Where do retail media networks go from here? Below are some predictions for where they’re heading in 2023.

Media 96

Media Funnel Advertising Advertising Funnels eCommerce 96

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta).

Top of Funnel 120

Top of Funnel Forecasting SMS Work Management 120

Digilant

SEPTEMBER 25, 2023

Every advertiser knows the importance and challenges of the holiday shopping season — and the 2023 season will be no different. The National Retail Federation projects that retail sales will reach between $5.13 With this in mind, we suggest a three-pronged approach to move consumers down the funnel over the coming months.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. And brands noticed.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Fount Media

JUNE 25, 2023

Effective email marketing & sales funnels are crucial for engaging customers and nurturing leads. These platforms offer features like personalized messaging, targeted campaigns, and automation, enabling businesses to deliver relevant content to the right audience at the right time.

Top of Funnel 52

Top of Funnel Marketing Funnels B2B Sales B2B Marketing 52

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Google has reportedly been rolling out this shift for years.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 87% of marketers say that video has a director and positive impact on sales. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Only B2B

DECEMBER 29, 2022

Continuing to maintain contact with clients at every stage of their journey. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Content Marketing.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Envy

SEPTEMBER 30, 2022

Q3-4 2022 - The Marketers' Awakening - World (AKA company CEOs) enter a changed reality, many adjust marketing budgets and expectations for marketing and sales. Marketers need to show their contributions to the bottom line. 2023 - Marketing Attribution is key, but ever increasingly challenging in a cookieless, dark funnel world.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 98

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 98

Valasys

MARCH 10, 2023

Why is Sales Automation on the rise? With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. The advent of marketing and sales automation is timed to perfection. Hence, Sales Automation trends felt like the natural progression in the evolution of Marketing Technologies.

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Martech

APRIL 25, 2024

Major providers lost 5 million subscribers in 2023, after losing 4.6 That situation has now changed. Cutting the cord. Cable subscriptions have continued an annual decrease of around 6% in recent years. million in 2022, according to the report. As a consequence, CTV and other digital video formats, combined, have gained on linear TV.

Spending 108

Spending Paid Search Agency Top of Funnel Cable 108

FunnelEnvy

SEPTEMBER 4, 2023

Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Click To Tweet Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Once you have your content strategy in place, here are some tips.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Scoop.it

APRIL 13, 2023

2023 is here, and what do we have ? Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube.

Youtube 102

Youtube Optimization Top of Funnel Marketing & Strategy 102

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

Social Media 85

Social Media B2B Marketing Social Marketing Emarketing 85

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Niche specialists are expected to dominate the influencer landscape.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Act-On

JUNE 13, 2024

Talk with your sales and marketing teams and gather intel. To increase customer retention, you’ll want to understand these needs and map relevant content and resources to touchpoints along their journey. Email nurturing During 2023, we had an interesting challenge. Where do your customers struggle?

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

FunnelEnvy

JANUARY 23, 2023

Most marketers already recognize the importance of major pillars like email, social media, and web design. Success on a broad level in channels like email marketing and social media is still vital, but they’ve become the minimum barrier to entry for top-quality B2B marketing. Of course, the B2B world can be a little different.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Digital Marketing Funnels 73

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” To me this was a red flag.

CMO 85

CMO Top of Funnel Thought Leadership Marketing Funnels 85

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Read more on Media Post 6. Read more on Martech 4.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well. Finding B2B Marketing Success with Social Media.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

Outbrain

JANUARY 12, 2023

When a user senses an ad interrupting their content consumption, they will likely close it or swipe away. Let’s take a look at some of the trends and strategies advertisers need to succeed as we move deeper into 2023. Diversify away from social media. Content can take the form of videos, articles, blogs, or quizzes.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Valasys

APRIL 19, 2023

Introduction Are you looking to take your business to new heights in 2023? Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. In this blog post, we’ll explore 7 sales-qualified leads tactics you must know in 2023.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52