Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. Dig deeper: Why we care about retail media networks. Where do retail media networks go from here? Below are some predictions for where they’re heading in 2023.

Media 111

Media Funnel Advertising Advertising Funnels eCommerce 111

Search Engine Journal

JANUARY 2, 2023

We've reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023. The post Expert Social Media Marketing Predictions For 2023 appeared first on Search Engine Journal.

Social Media 128

Social Media Social Marketing Media Trends 128

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Paid Search Agency 120

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

MARCH 28, 2023

The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. It can become a valuable part of your social media and email campaigns. Video is: great for boosting interaction; highly shareable and rankable; engaging on social media; and excellent for adding a human touch to your content.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Check out: How to set yourself up for avoiding burnout in 2023 10.

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Search Engine Journal

JULY 14, 2023

What social networks should you spend your time and marketing budget on in 2023? Find out using this list of over 130 social media statistics. The post 134 Social Media Statistics You Need To Know For 2023 appeared first on Search Engine Journal.

Social Media 92

Social Media Statistics Media Social Networks 92

Bionic

JUNE 10, 2023

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. billion in 2023.

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

BOP Design

JANUARY 30, 2023

The beginning of the year is a great time to review and brainstorm new ways to build on your B2B social media strategy. Social media is a great way to direct customers to your B2B website , making it easier to move them farther along on their buying journey. Jump Ahead: View the 2023 Social Media Image Size Guide.

Social Media 71

Social Media Media B2B Guidelines 71

33Across

DECEMBER 19, 2023

eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains. The post Checking in on Some 2023 Predictions appeared first on 33Across.

Emarketing 109

Emarketing Privacy Google Media 109

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

DivvyHQ

JUNE 21, 2023

Do you need to revisit your social media marketing plan in 2023? Get a refresher with our latest article that delves into aligning your goals, auditing your current social accounts, taking a fresh look at where your audience hangs out, learning what content they like, and more.

Planning 76

Planning Social Media Marketing Plans Social Marketing 76

Bannersnack

JUNE 19, 2023

14 minutes read If you’re a marketer looking for a social media sizes guide, you’ve landed in the right place. Whether you’re looking to update your business profile pages, run social media ads, or want to engage your followers with exceptional content, this social media sizes guide will help you juggle all of your social accounts.

Social Media 98

Social Media Media Network Marketing Profiling 98

Sprout Social

DECEMBER 12, 2022

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Social Media 97

Social Media Media Paid Search Agency Advertising Agencies 97

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Start for free today !

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Valasys

NOVEMBER 9, 2023

Valasys Media has made it to the Inc. 5000 as the Fastest Growing Private Company in America for the Year 2023. Valasys Media, in recent years, have earned a lot of prestigious awards like the Stevie Awards for the Most Innovative Company of the Year, Best In Biz Awards and many more. Every disruption means opportunity.

Media 52

Media B2B Thought Leadership Advertising Agencies Thought Leadership 52

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain.

Social Media 107

Social Media Media Business Marketing Management 107

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion in 2023 and is projected to reach $22.2 Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. billion in 2023 Brands are expected to spend $30.81 billion back in 2016.

Statistics 126

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 126

Digilant

SEPTEMBER 25, 2023

Every advertiser knows the importance and challenges of the holiday shopping season — and the 2023 season will be no different. Media buyers should be prepping and launching campaigns in the coming month to capture those early dollars as holiday shopping starts to creep into everyone’s mind. time of year ramps right up.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. Voice Search: A Game-Changer Voice search has been steadily gaining popularity , and in 2023, it’s expected to become a game-changer. This includes optimizing video titles, descriptions, and tags.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

ClearVoice

APRIL 5, 2023

We’re here to tell you that SEO is still alive and kicking in 2023. According to a recent Statista report , 31% of shoppers use search engines to choose their next purchase, which is higher than those who use either social media (28%) or retailers’ websites (18%). Is SEO dead? User Experience (UX).

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta).

Top of Funnel 130

Top of Funnel Forecasting SMS Work Management 130

ClearVoice

JUNE 19, 2023

Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. WARC ) By 2023, the global ABM market will reach just short of $2 billion. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Launch Marketing

APRIL 5, 2023

B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity. Reevaluate Social Media Marketing: LinkedIn continues to be the most used social media platform for B2B marketers. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Liveintent

DECEMBER 13, 2022

In 2023, prioritize building and taking control of your data, all of it, so you can close the loop on your efforts and survive disruption spurred on by tech giants and legislative changes. The post 3 marketing priorities for 2023 appeared first on LiveIntent Blog. Identity graphs will play a key role in data unification.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Salesforce Marketing Cloud

AUGUST 18, 2023

Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Unleash greatness at Dreamforce 2023! Not familiar with Trailhead Quests?

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

SmartBug Media

MAY 9, 2023

April 2023 Plan Your Marketing Strategy With The Campaign Calendar Learn More > Klaviyo Update Details Easily view which channels you’re sending on and when without manually maintaining a marketing calendar. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Salesforce Marketing Cloud

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023. The top AI news of 2024 will likely be about implementation As we close the chapter on 2023, the AI adventure continues.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115