illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 102

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 102

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Comedy podcasts gained nearly 300 new advertisers in Q4 2023.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 86

Digilant

AUGUST 30, 2023

The 2023/24 NFL season kicks off Thursday, September 7th with the Kansas City Chiefs hosting the Detroit Lions. million viewers per game, advertisers are wise to use in-game TV ads to reach fans. But, if big-budget TV ads are out of reach for your brand, fear not. After the 2022/23 season saw an average 16.7

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

ClickZ

NOVEMBER 3, 2023

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. They’re one of the main avenues by which advertisers build personalized profiles about potential customers. Google has reportedly been rolling out this shift for years.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of emerging trends that advertisers should watch out for in 2023. In this blog post, we have outlined the remaining trends in the digital advertising landscape, covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. billion in the US in 2023.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of our deep-dive into the first half of our 14 emerging trends we’ve identified advertisers should watch out for in 2023 (if you missed it, check it out here ). 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8. billion in the US in 2023. Ready to learn more?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Scoop.it

APRIL 13, 2023

2023 is here, and what do we have ? YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it. Later, they added machine learning to their recommendation system. This tutorial on adding tags to videos will help you understand the details better.

Youtube 102

Youtube Optimization Top of Funnel Marketing & Strategy 102

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

B2B Marketing Directions

JUNE 9, 2024

in the March 2023 survey edition. in the March 2023 edition of the survey. in the March 2023 survey. in the March 2023 survey. In the March 2023 survey, respondents expected marketing spending to grow 5.7% The relative change in spending on digital marketing vs. traditional advertising remains significant.

CMO 54

CMO Customer Surveys Marketing Report Research 54

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

illumin

APRIL 18, 2024

Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Privacy 110

Privacy Transparency Privacy Protection Ethics 110

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. billion in ad revenue in the US by 2025.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. There is a growing urgency among business leaders to harness the power of social per The 2023 State of Social Media Report.

Marketing Analytics Tools 135

Marketing Analytics Tools Social Media Top of Funnel Analytics 135

Liveintent

SEPTEMBER 8, 2022

Investment in native advertising is booming. In fact, native display ad spend is projected to reach $98.59 billion in 2023. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns.

Curation 118

Curation Relevance Advertisements Advertising 118

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. CTV is the fastest growing digital ad channel because of its inventory and adtech precision. Get MarTech!

Planning 100

Planning Spending Marketing Plans Advertising Agencies 100

illumin

FEBRUARY 6, 2024

billion to SMS marketing initiatives sent via its platforms during Cyber Week 2023. By giving customers abandoned cart reminders or sale notifications, marketers can nudge consumers along the bottom of the funnel toward conversion without causing ad fatigue and irritation. The platform’s users sent over 2.2 Follow @illuminHQ

SMS 82

SMS Top of Funnel Paid Search Agency Mobile Advertising 82

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing Strategy 123

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We looked at data from $130M in ad spend to help you answer that. As your executive team asked you to maximize your smaller budget , your paid ad strategies likely evolved.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The digital revolution has enabled companies to tie advertising to measurable and stricter metrics.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Valasys

APRIL 19, 2023

Introduction Are you looking to take your business to new heights in 2023? To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert. In this blog post, we’ll explore 7 sales-qualified leads tactics you must know in 2023.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Advertising During Economic Uncertainty Around eight in 10 U.S. adults expect to struggle financially during 2023, which means it’s more important than ever to pay attention to these shifts in behaviors and platforms.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Advertising During Economic Uncertainty Around eight in 10 U.S. adults expect to struggle financially during 2023, which means it’s more important than ever to pay attention to these shifts in behaviors and platforms.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By providing valuable content and solutions to our target audience’s challenges, we can effectively capture their interest and guide them through the sales funnel.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. or “How will a 10% change to upper-funnel media impact bookings?” Marketing mix modeling (MMM) can help answer them.

Marketing Mix 105

Marketing Mix Marketing Attribution Lead Ranking Planning 105

SalesIntel

MARCH 8, 2023

Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. Continue reading to learn about the top seven B2B intent data providers in 2023 and how they can help your company generate revenue. What is Buyer Intent Data? Start right here!

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Outbrain

FEBRUARY 12, 2023

Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. What is interesting about Super Bowl LVII’s advertising is that despite uncertainty in the year ahead, ad space sales have picked up pace, with Fox announcing last September that 95% of its inventory had been sold.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Madison Logic

MARCH 1, 2023

2023 is poised to be a pivotal year for B2B marketing. LinkedIn Ads Campaign Manager allows you to target professional traits such as job titles, company names, industry type, or by professional or personal interests with just a few clicks. LinkedIn Ads integrates with other ABM platforms, like Madison Logic.

Linkedin 52

Linkedin Marketing Budget Account Based Marketing Multi-Channel 52

Choozle

JULY 26, 2023

2023 has been an economic wild ride for almost every industry. Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies may be considering reducing their ad spend or pausing it altogether. While these are incredibly helpful, they showcase bottom-of-funnel metrics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Multi-Touch Attribution 52

DealSignal

JULY 27, 2023

Manual processes also usually mean that prospecting is ad-hoc with no true system or repeatable process in place. Does it help book more meetings or drive customers down the funnel? This could include email campaigns, social media, personalized direct mail, and targeted advertising. Is it visually attractive and grabs attention?

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) In terms of how it fits into an omnichannel campaign, search is always going to be a nice component of any mid- or upper-funnel approach.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126