Digilant

AUGUST 30, 2023

The 2023/24 NFL season kicks off Thursday, September 7th with the Kansas City Chiefs hosting the Detroit Lions. million viewers per game, advertisers are wise to use in-game TV ads to reach fans. But, if big-budget TV ads are out of reach for your brand, fear not. After the 2022/23 season saw an average 16.7

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Scoop.it

APRIL 13, 2023

2023 is here, and what do we have ? YouTube ads receive viewer attention 84% of the time, and users are three times more likely to watch a video tutorial or guide than to read it. Later, they added machine learning to their recommendation system. This tutorial on adding tags to videos will help you understand the details better.

Youtube 102

Youtube Optimization Top of Funnel Marketing & Strategy 102

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Liveintent

SEPTEMBER 8, 2022

Investment in native advertising is booming. In fact, native display ad spend is projected to reach $98.59 billion in 2023. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns.

Curation 118

Curation Relevance Advertisements Advertising 118

illumin

APRIL 18, 2024

Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Privacy 104

Privacy Transparency Privacy Protection Ethics 104

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. billion in ad revenue in the US by 2025.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We looked at data from $130M in ad spend to help you answer that. As your executive team asked you to maximize your smaller budget , your paid ad strategies likely evolved.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

illumin

FEBRUARY 6, 2024

billion to SMS marketing initiatives sent via its platforms during Cyber Week 2023. By giving customers abandoned cart reminders or sale notifications, marketers can nudge consumers along the bottom of the funnel toward conversion without causing ad fatigue and irritation. The platform’s users sent over 2.2 Follow @illuminHQ

SMS 70

SMS Top of Funnel Paid Search Agency Mobile Advertising 70

Valasys

APRIL 19, 2023

Introduction Are you looking to take your business to new heights in 2023? To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert. In this blog post, we’ll explore 7 sales-qualified leads tactics you must know in 2023.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By providing valuable content and solutions to our target audience’s challenges, we can effectively capture their interest and guide them through the sales funnel.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Advertising During Economic Uncertainty Around eight in 10 U.S. adults expect to struggle financially during 2023, which means it’s more important than ever to pay attention to these shifts in behaviors and platforms.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Advertising During Economic Uncertainty Around eight in 10 U.S. adults expect to struggle financially during 2023, which means it’s more important than ever to pay attention to these shifts in behaviors and platforms.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

SalesIntel

MARCH 8, 2023

Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. Continue reading to learn about the top seven B2B intent data providers in 2023 and how they can help your company generate revenue. What is Buyer Intent Data? Start right here!

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

DealSignal

JULY 27, 2023

Manual processes also usually mean that prospecting is ad-hoc with no true system or repeatable process in place. Does it help book more meetings or drive customers down the funnel? This could include email campaigns, social media, personalized direct mail, and targeted advertising. Is it visually attractive and grabs attention?

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Madison Logic

MARCH 1, 2023

2023 is poised to be a pivotal year for B2B marketing. LinkedIn Ads Campaign Manager allows you to target professional traits such as job titles, company names, industry type, or by professional or personal interests with just a few clicks. LinkedIn Ads integrates with other ABM platforms, like Madison Logic.

Linkedin 52

Linkedin Marketing Budget Account Based Marketing Multi-Channel 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Liveintent

JANUARY 25, 2022

With third-party cookies on the way out, brands are looking for new ways to future-proof their advertising strategies. Rather than wait until 2023 to test different ways of targeting audiences and customizing campaigns, it’s smart to look into alternatives now to ensure you’re well prepared. What are inventory packages?

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Blog posts targeting the same keywords. And, no, we’re not talking about launching paid campaigns on LinkedIn, Facebook, and Google Search—although you definitely should, because paid advertising is still worth its weight in gold.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Liveintent

APRIL 12, 2023

Sure, awareness puts people in the funnel and consideration keeps them moving. Still, it’s important to remember that each advertising channel is different and can yield conversions in different ways. LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

Liveintent

AUGUST 19, 2021

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. Nearly a decade later, Google is set to disable cookies on its Chrome browsers in 2023, affecting over 65% of internet traffic. Let’s get started. What is first-party data? Increased personalization.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Radio, print, and television ads all work roughly the same way. Advertising lets them know specifically what you have to offer.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). webpages, blog posts, e-commerce product pages, etc.).

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Digilant

JUNE 13, 2023

While the 2023 school year may be wrapping up for many, the 2024 back-to-school season is just around the corner — blink, and you might miss it. And, by planning their media strategies early, advertisers can cut through the noise and beat out the competition. What is driving back-to-school spending behavior?

Advertisements 52

Advertisements Advertising Top of Funnel Tips 52

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Personalization is critical in B2B as we enter 2023. Why would they read the same blog posts and watch the same videos? Optimize Your Ad Targeting Advertising based on assumptions is hard.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Digilant

JUNE 13, 2023

While the 2023 school year may be wrapping up for many, the 2024 back-to-school season is just around the corner — blink, and you might miss it. And, by planning their media strategies early, advertisers can cut through the noise and beat out the competition. What is driving back-to-school spending behavior?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

SalesIntel

MARCH 27, 2023

The integration of SalesIntel business intelligence into AudienceDesigner by Semcasting (ADS) brings actionable account technographic data to our clients to improve their top-of-funnel prospect quality, scale of coverage and digital reach. How did you get started in the advertising/marketing/data industry? B2C marketing space?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Liveintent

JULY 6, 2021

Now that we’re entering a post-pandemic world, however, advertisers are left wondering if the eCommerce boom will wear out and campaign prices will rise again. And although Google has delayed the deprecation of third-party cookies to 2023, businesses still need to rethink their approaches to collecting data and targeting.

eCommerce 71

eCommerce Brand Identity Branding Ad Exchange 71

Brandpoint

JULY 14, 2023

To do this, we need to take a closer look at your marketing funnel and customer journey to identify where social media comes into play: By setting specific and measurable goals, you create a foundation for evaluating the effectiveness of your social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Metadata

JANUARY 18, 2023

In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Brandpoint

APRIL 13, 2023

Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. Also, instead of referencing static graphics, consider embedding video snippets into the blog to expand on topics. Video ads are not only engaging, but also easier for people to consume.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Outbrain

DECEMBER 19, 2022

You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Digilant

JANUARY 26, 2023

In today’s economic landscape, advertisers have their work cut out for them. These can be overwhelming demands and, as such, require a balance of using strategic tactics while making the best use of your digital advertising budgets to ensure success. Where are we losing consumers in the sales funnel?

Advertisements 52

Advertisements Advertising Mobile Advertising Marketing & Strategy 52

Madison Logic

JULY 20, 2023

The “wine and dine” approach many sales teams once used has been replaced by a full-funnel, always-on ABM (account-based marketing) approach that builds a relationship through a personalized experience before the individual ever speaks to a sales rep.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52