Digilant

AUGUST 30, 2023

The 2023/24 NFL season kicks off Thursday, September 7th with the Kansas City Chiefs hosting the Detroit Lions. million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Going into this year’s season, Amazon made a “litany of updates to its ad services,” to entice advertisers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Top Rank Marketing

DECEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 139

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 139

Scoop.it

APRIL 13, 2023

2023 is here, and what do we have ? ” Regardless of your marketing goal, your video content should cover all sales funnel stages : attract users, engage them, nurture them, and convert them. Try YouTube advertising or cross-promotion. YouTube has more than 2.6 First, decide on the content types you will share.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Contently

FEBRUARY 22, 2023

Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Valasys

APRIL 19, 2023

Introduction Are you looking to take your business to new heights in 2023? To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert. In this blog post, we’ll explore 7 sales-qualified leads tactics you must know in 2023.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

illumin

APRIL 18, 2024

Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Liveintent

SEPTEMBER 8, 2022

Investment in native advertising is booming. billion in 2023. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59

Curation 118

Curation Relevance Advertisements Advertising 118

DealSignal

JULY 27, 2023

Does it help book more meetings or drive customers down the funnel? This could include email campaigns, social media, personalized direct mail, and targeted advertising. Send personalized emails, create custom landing pages, and use targeted advertising to engage with them directly. Is it visually attractive and grabs attention?

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Only B2B

MARCH 6, 2024

However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel. Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

illumin

FEBRUARY 6, 2024

billion to SMS marketing initiatives sent via its platforms during Cyber Week 2023. By giving customers abandoned cart reminders or sale notifications, marketers can nudge consumers along the bottom of the funnel toward conversion without causing ad fatigue and irritation. Marketing communications platform Attentive attributed $1.8

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

SalesIntel

MARCH 8, 2023

Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. Continue reading to learn about the top seven B2B intent data providers in 2023 and how they can help your company generate revenue. What is Buyer Intent Data? Start right here!

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Metadata

NOVEMBER 7, 2023

In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. By July 2022, that number reached $40k before falling at the beginning of 2023. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By providing valuable content and solutions to our target audience’s challenges, we can effectively capture their interest and guide them through the sales funnel.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. It helps you to evaluate your steps and learn from others’ mistakes.

Case Study 88

Case Study Case Studies Work Management Studies 88

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Advertising During Economic Uncertainty Around eight in 10 U.S. adults expect to struggle financially during 2023, which means it’s more important than ever to pay attention to these shifts in behaviors and platforms.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. Advertising During Economic Uncertainty Around eight in 10 U.S. adults expect to struggle financially during 2023, which means it’s more important than ever to pay attention to these shifts in behaviors and platforms.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Marketri

FEBRUARY 22, 2024

If your marketing program relies on PPC advertising through Google, you’ll face a double whammy.) Yes, It’s Dying…But Slowly Since the launch of Chat GPT in the fall of 2023, I’ve been pacing the shores waiting, preparing, and pivoting strategies in anticipation of the big “wash out” wave.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Full Circle Insights

DECEMBER 18, 2023

Setting and Achieving Ambitious Marketing Goals [ New Year’s Resolutions Webinar Review] 2023 is coming to a close and as we approach 2024, it’s time for marketers to think about their 2024 marketing goals and create a plan to hit them. Align Your Funnel Stages Aligning your funnel stages is key in achieving your 2024 marketing goals.

Full Circle Insights 52

Full Circle Insights Planning Top of Funnel Funnel Advertising 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Outbrain

DECEMBER 19, 2022

You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Liveintent

JANUARY 25, 2022

With third-party cookies on the way out, brands are looking for new ways to future-proof their advertising strategies. Rather than wait until 2023 to test different ways of targeting audiences and customizing campaigns, it’s smart to look into alternatives now to ensure you’re well prepared. Inventory packages in action.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Madison Logic

MARCH 1, 2023

2023 is poised to be a pivotal year for B2B marketing. Validate Pipeline Impact and Marketing ROI Measuring the impact of your LinkedIn advertising is essential not only for your LinkedIn campaigns but also for your entire ABM strategy.

Linkedin 52

Linkedin Marketing Budget Account Based Marketing Multi-Channel 52

Digilant

JUNE 13, 2023

While the 2023 school year may be wrapping up for many, the 2024 back-to-school season is just around the corner — blink, and you might miss it. And, by planning their media strategies early, advertisers can cut through the noise and beat out the competition. What is driving back-to-school spending behavior?

Advertisements 52

Advertisements Advertising Top of Funnel Tips 52

Liveintent

AUGUST 19, 2021

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. Nearly a decade later, Google is set to disable cookies on its Chrome browsers in 2023, affecting over 65% of internet traffic. Let’s get started. What is first-party data?

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Content marketing, SEO, email, video and paid ads remain effective heading into 2023. Blogs and Other Written Content Written content on your website should be the backbone of any marketing.

Paid Content 344

Paid Content Advertising Channels Planning Work Management 344

Metadata

JANUARY 18, 2023

In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. You can’t afford this in a down economy.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Digilant

JUNE 13, 2023

While the 2023 school year may be wrapping up for many, the 2024 back-to-school season is just around the corner — blink, and you might miss it. And, by planning their media strategies early, advertisers can cut through the noise and beat out the competition. What is driving back-to-school spending behavior?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Advertising lets them know specifically what you have to offer. The point of both is to get the word out about your product or service.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Metadata

FEBRUARY 5, 2024

Blog posts targeting the same keywords. And, no, we’re not talking about launching paid campaigns on LinkedIn, Facebook, and Google Search—although you definitely should, because paid advertising is still worth its weight in gold. Create multiple brand funnels by tapping into your executives and employees.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52