Biznology

JANUARY 21, 2021

Welcome to 2021! Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events. Leadership, corporate governance, strategy, digital transformation, communications, marketing, media, and technology.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Martech

AUGUST 2, 2021

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Too often, marketers put the media cart before the strategy horse.

Media Plans 115

Media Plans Planning Media Digital Transformation 115

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Source: Content Engagement Report 2021 from PathFactory.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Conductor

AUGUST 24, 2021

An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. Education app downloads increased 1,087% year-over-year as students attend school digitally, just as parents worked remotely when possible. One important component of the digital transformation trend is website migrations.

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Technology brands became the biggest spenders, pushing media into second place. The post Podcast advertising spend surged in 2021 appeared first on MarTech. Why we care. Meet us where we are.

Spending 124

Spending Advertisements Advertising Amazon 124

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Digital transformation. Social media. Marketing operations.

Conference 107

Conference CMS Development Digital Asset Management Marketing Automation Services 107

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Now executives are all in on digital transformation. . Social commerce is the buying and selling of goods or services directly within a social media platform. What is social commerce?

Stats 133

Stats Examples Tips Top of Funnel 133

The Customer

OCTOBER 12, 2021

In this edition of TheCustomer Quick-Take : Evidence that convenience isn’t all that, Where to put your digital transformation efforts, You don’t get to define personalization, Finding the Deus in your AI Ex Machina, How one brand is leveraging loyalty to leapfrog supply chain issues, and a virtual cornucopia of consumer trends.

Marketing AI 52

Marketing AI Digital Transformation Loyalty Customer Surveys 52

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Social media usage is booming. The COVID-19 pandemic put further strain on brick and mortar businesses.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Hubspot

OCTOBER 29, 2021

NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). 57% of realtors use social media apps daily. ( NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Stats 78

Stats Statistics Social Media Customer Surveys 78

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101

Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Digital transformation has been prevalent for many organisations – especially in this past year. Digital advertising knowledge. Social media skills.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

Martech

JANUARY 21, 2022

based agency professionals in December, 2021 and came away with strong majorities in the response to their 2022 priorities. Agencies often play a role by providing digital services and executing digital strategies for clients as part of their digital transformation. The change from 2020 to 2021 is telling.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Ad Agencies Digital Transformation 116

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our experts recommend a renewed focus on investing in email and SMS as a key channel for 2021. #2: until May or June of 2021.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Televerde

APRIL 28, 2021

PHOENIX, AZ – April 28, 2021 – Televerde , the preferred global revenue creation partner supporting marketing, sales and customer success for B2B businesses around the world, announced today that it has signed contracts with nine net-new clients and significantly expanded partnerships with 17 existing clients in the first quarter of this year.

Work Management 52

Work Management Marketing Management Lead Ranking Service 52

NetLine

APRIL 8, 2021

In the past year, ABM has become one of the hottest topics in all of B2B Digital Marketing. Wordtracker gives us a peek into how much more popular the term has become, with nearly 50,000 individual searches for “abm” in March 2021. The 5 Keys to ABM Success in 2021. So why is ABM so popular? Well, mostly because it delivers.

Account Based Marketing 52

Account Based Marketing ABM Positioning Budget Programs 52

chiefmartech

AUGUST 29, 2021

Grab a copy of The State of Marketing Budgets 2021 and the accompanying deep-dive into The Role of Marketing in Digital Transformation & Innovation to puruse for yourself. The first shows marketing operations as the #2 largest program/operational area where 2021 marketing budgets have been allocated — on average 11.9%

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Enablement for all.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Valasys

JULY 1, 2021

Some aspects of this evolution are obvious: higher empathy, compassion, and benevolence accelerated adoption of the latest trends of digital transformation including the adoption of the latest MarTech tools, stronger security and safety, and greater inclusion and diversity. Download the eBook to learn more. Download Now.

Analytics 52

Analytics Optimization Digital Transformation Marketing & Strategy 52

Martech

APRIL 14, 2022

Tech companies are joining in on a medium that saw a boom year in 2021. Some of the biggies included Apple, Samsung, T-Mobile, Doordash, Uber and Facebook (remember, it was 2021). At a virtual event last year put on by the OAAA, which as a trade association, supports all outdoor and out-of-home media in the U.S., The numbers.

Paid Search Agency 119

Paid Search Agency Mobile Advertising Companies Digital Transformation 119

The Customer

MAY 25, 2021

Quick-Take: Studies that can’t be verified and may be untrue are much more likely to be cited in the media because they tend to be more interesting, researchers report. Yet in the rush to digitally transform, experiences have become less human. The post TheCustomer QT – May 25, 2021 appeared first on TheCustomer.

Privacy 52

Privacy Ad Exchange Loyalty Digital Transformation 52

Pam Didner

JANUARY 1, 2021

As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. More are organizing free virtual events in early 2021 to engage with prospects, brands and speakers to keep them warm in possibly Q3 or Q4. 7 Event Industry Predictions in 2021. Jan 19-21, 2021 | Virtual | Website.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hinge Marketing

FEBRUARY 16, 2022

While 2021 showed many Architecture, Engineering & Construction (AEC) firms learning to adapt to the chaos caused by the Covid pandemic, many were hesitant to celebrate, pointing to ongoing labor and supply chain constraints and the uncertainty surrounding the U.S. infrastructure legislation.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. But, like everything else in marketing, digital took it into a whole different realm. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store.

Media 95

Media Allocation Advertising Agencies Network Marketing 95

Valasys

JUNE 1, 2021

According to an announcement by Bitcoin: “ Bitcoin and the crypto economy has steadily surpassed the $1 trillion valuation mark and on Friday, February 12, 2021, the crypto market capitalization of all the coins in existence is worth $1.41 RESTs & Digital Equities Created on Underlying Portfolio of Assets Will be Beneficial.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Oktopost

JANUARY 6, 2021

Webinars, podcasts, and social media definitely took the spotlight in 2020, and while these might have been initiatives we dabbled with previously, they certainly took center stage these past 10 months. . In 2020, unless mobile numbers were provided, we had to rely on digital means of communication. What Can We Look Forward to in 2021?

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Take action: Build your digital presence. What type of content do you share?

Social Media 108

Social Media Media Word of Mouth Business 108

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. billion monthly active users in Q4, 2021, up from 381 million in 2019. Know your audience.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Mobile Advertising 109

DotDigital

APRIL 22, 2021

Ellipsis Media was founded to drive digital transformation and become the greener alternative to traditional paper-based marketing (e.g. 2001: aiding digital transformation with sustainable alternatives. This included the launch of dotsurvey which empowered marketers to digitize their data collection.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Biznology

MAY 6, 2021

There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Read the Social Media Today writeup here , or download the full report here. Source: Facebook Global State of Small Business Report March 2021. Let’s dive in.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Digital transformation.

Conference 120

Conference CMS Development Digital Asset Management Marketing Automation Services 120

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. New Salesforce data has revealed the top sales challenges for 2021. Social media is the third-largest engagement channel just after email and website. It’s time to face it!

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. This Chicago vendor has a singular focus on solving social media problems and perfecting its craft there.”.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Champion Communications

DECEMBER 9, 2021

Dae.mn’s founder Calum Fitzgerald featured in ITProPortal discussing how DevOps can be used in the retail sector and combat the challenges associated with accelerated levels of digital transformation. CIOs prioritise innovation to improve digital customer connections (Page 25) . in Q3 2021 . uncertainty.”

Digital Transformation 62

Digital Transformation Vendors Acquisitions Custom Publishing 62

Bannerflow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . What will we cover in this guide to social media advertising strategies for B2B?

Social Media 52

Social Media Advertisements Advertising Media 52

SmartBug Media

JANUARY 18, 2021

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Don’t forget about social media.

Inbound Marketing 116

Inbound Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 116