ClickZ

JUNE 22, 2020

The missing agent has been artificial intelligence which has become increasingly more adept at image recognition. Beyond image recognition, AI makes it possible to learn a person’s taste and style preferences. Why is this important to marketers? That is to say, they have found artificial intelligence , AI.

Marketing AI 121

Marketing AI eCommerce Lead Ranking Gartner 121

Bannerflow

MAY 22, 2022

The Gambling Commission’s annual Gross Gambling Yield report found remote casinos, betting, and bingo accrued £6.9bn in the six months to November 2021. iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Automation.

Digital Transformation 52

Digital Transformation Business Digital Asset Management Mobile Marketing 52

Conductor

AUGUST 24, 2021

An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. Education app downloads increased 1,087% year-over-year as students attend school digitally, just as parents worked remotely when possible. One important component of the digital transformation trend is website migrations.

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Biznology

JANUARY 21, 2021

Welcome to 2021! Change management communications, employee and leader engagement, communications, and marketing. IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Former executive Ziff DavisTime Warner, IBM, B2B marketing and sales lead generation. Mark Dollins.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Hinge Marketing

FEBRUARY 16, 2022

While 2021 showed many Architecture, Engineering & Construction (AEC) firms learning to adapt to the chaos caused by the Covid pandemic, many were hesitant to celebrate, pointing to ongoing labor and supply chain constraints and the uncertainty surrounding the U.S. infrastructure legislation. Want to read the full report? Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

The Customer

OCTOBER 12, 2021

In this edition of TheCustomer Quick-Take : Evidence that convenience isn’t all that, Where to put your digital transformation efforts, You don’t get to define personalization, Finding the Deus in your AI Ex Machina, How one brand is leveraging loyalty to leapfrog supply chain issues, and a virtual cornucopia of consumer trends.

Marketing AI 52

Marketing AI Digital Transformation Loyalty Customer Surveys 52

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Marketing operations. Marketing operations.

Conference 103

Conference CMS Development Digital Asset Management Marketing Automation Services 103

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. until May or June of 2021.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Done right, content marketing delivers those kinds of experiences. percent) and conversions (24.7

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Valasys

JULY 1, 2021

Excelling at their customer experience management (CXM) strategy is certainly paramount for B2B marketers and is even more important in the current calendar year, owing to the wake to the next normal. Customer experience management has evolved a lot now as compared to the past years. Download the eBook to learn more. Download Now.

Analytics 52

Analytics Optimization Digital Transformation Marketing & Strategy 52

Televerde

APRIL 28, 2021

PHOENIX, AZ – April 28, 2021 – Televerde , the preferred global revenue creation partner supporting marketing, sales and customer success for B2B businesses around the world, announced today that it has signed contracts with nine net-new clients and significantly expanded partnerships with 17 existing clients in the first quarter of this year.

Work Management 52

Work Management Marketing Management Lead Ranking Service 52

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. Seismic’s Heather Cole, VP Market Growth, looks back at the year of innovation and what’s to come in the enablement space in 2022. The acceleration of digital transformation that started in 2020 shifted into a higher gear in 2021.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Hinge Marketing

JANUARY 27, 2022

It covers topics such as the digital transformation and maturity of firms, their biggest challenges, future priorities, and what key factors helped some firms enjoy a compound annual growth rate of 20% or greater (what we refer to as high growth) in 2021 while remaining highly profitable. Marketing Techniques.

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Valasys

APRIL 13, 2021

On the 9 th of April 2021, Folloze and 6sense announced a technology partnership. The partnership capitalizes on the modern trends of digital transformation and empowers marketers as architects of buyer journeys, to digitally engage, educate, and deliver value to their customers. About Folloze.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Conversica

JUNE 8, 2021

FOSTER CITY, Calif., – June 8, 2021 – Conversica, Inc. , a leader in Conversational AI solutions for revenue teams that help organizations attract, acquire and grow customers at scale, today announced its quarterly new subscription sales increased 23% since the first quarter of 2020; after a 210% year over year increase in 2020.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Digital Asset Management 115

Digital Asset Management Marketing AI Terms and Conditions Branding 115

Conversica

AUGUST 5, 2021

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion. 5, 2021 – Conversica, Inc. ,

Enterprise Management 59

Enterprise Management Marketing AI Marketing Management SMB 59

Valasys

JULY 27, 2021

The headline numbers are all set to comfortably beat the anticipated market standards of US$44bn and $ 1.90 Azure’s deal sizes continue to increase markedly as enterprise-wide digital transformation shifts are accelerating with CIOs all focused on preparing their respective enterprises for a cloud-driven architecture.

Ad brokers 52

Ad brokers Digital Transformation Mobile Advertising Domain 52

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, the advertising landscape is getting mythical. presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 99

Conversica

SEPTEMBER 8, 2020

An augmented workforce of Intelligent Virtual Assistants accelerates customer acquisition, retention and growth for mid-market and enterprise businesses and provides customers with the digital transformation tools they need to succeed in an increasingly challenging market.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98

Valasys

JUNE 1, 2021

As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. Also, marketers are interested in using cryptocurrency for real-time payments, foreign currency conversion, and automatic sales tax calculations. trillion.”.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Salesforce Marketing Cloud

JULY 20, 2021

The prediction is based on proprietary research, data on the actual activity of more than 1 billion global shoppers, and several market assumptions. The expected price hikes come as the global consumer economy is undergoing a digital transformation. The 2021 holiday shopping season calls for 2021 strategies.

Cost 98

Cost Merchandising Pricing Price 98

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Conference 117

Conference CMS Development Digital Asset Management Marketing Automation Services 117

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Champion Communications

MARCH 10, 2022

Cashless societies and the need for trusted timestamping in the digital economy . As we draw closer to becoming a cashless society, with only one in six payments being made in cash, we must consider the security implications of this digital transformation. The Digital Bulletin Podcast: Episode 27 . Logicalis Group .

Product 62

Product Digital Transformation Network Marketing Efficiency 62

ClickZ

MARCH 2, 2021

As the advertising industry is in the midst of a total transformation with tech at the center of this evolution, let’s take a minute and recognize the opportunity we have here. To use the same AI tech that’s helping to rebuild our society to also rebuild our industry. Yes, our industry is undergoing a complete transformation.

Paid Search Agency 64

Paid Search Agency Advertisements Advertising Display 64

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. The VR market is expected to reach $84.09

Planning 131

Planning Marketing Management Marketing AI Paid Search Agency 131

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. What 2021 marketing trends will we be discussing? Further adoption of AI.

Marketing AI 97

Marketing AI Trends Paid Content Advertising Agencies 97

Martech Advisor

JANUARY 14, 2020

From experiential marketing, parallel reality, plant-based meats, to flying cars, the annual innovations in this consumer electronics show gives attendees a glimpse into the future of the technology. If you are a future-focused marketer, jump in, we’ve got the major highlights from the three-day event of the year!

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

Advertising Agencies 108

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 108

Brandpoint

DECEMBER 3, 2020

As marketers, there’s always going to be a little part of us that relishes the challenge when a wrench gets thrown into our plans, but the events of this last year definitely have tested the limits. However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down.

Planning 156

Planning Paid Search Agency VALS Allocation 156