Only B2B

AUGUST 11, 2020

There are definitely, many occupations and vocations who are reaping the benefits of digital transformation. But with this digital transformation, it has become less tedious task to generate leads. Artificial Intelligence In Telemarketing. Artificial Intelligence.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. These companies harness powerful technologies such as cloud and big data, artificial intelligence (AI) and blockchain. How can a move to in-house marketing help?

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Conductor

SEPTEMBER 9, 2021

How telehealth, AI, IoMT, AR, VR, and staffing are fueling healthcare transformation. The COVID-19 pandemic has propelled digital transformation in healthcare to new heights. In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Healthcare Technology Trends in Telehealth 2021.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there. and average view time by 62.6%.”

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

ClickZ

JUNE 22, 2020

The missing agent has been artificial intelligence which has become increasingly more adept at image recognition. Beyond image recognition, AI makes it possible to learn a person’s taste and style preferences. Why is this important to marketers? That is to say, they have found artificial intelligence , AI.

Marketing AI 121

Marketing AI eCommerce Lead Ranking Gartner 121

Conductor

AUGUST 24, 2021

An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. Education app downloads increased 1,087% year-over-year as students attend school digitally, just as parents worked remotely when possible. One important component of the digital transformation trend is website migrations.

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Bannerflow

MAY 22, 2022

The Gambling Commission’s annual Gross Gambling Yield report found remote casinos, betting, and bingo accrued £6.9bn in the six months to November 2021. iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth.

Digital Transformation 52

Digital Transformation Business Digital Asset Management Mobile Marketing 52

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. June 7-10, virtual, B2B Marketing Exchange.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

ClickZ

AUGUST 13, 2020

30-second summary: Choosing your first AI project is essential as digital organizations evolve. The correct use of AI is helping brands with insights with precision, accuracy and scale. A look at five simple steps organizations can take to start their AI journey. There is no singular path to AI success.

Marketing AI 100

Marketing AI Work Management Marketing Management Allocation 100

Hinge Marketing

FEBRUARY 16, 2022

While 2021 showed many Architecture, Engineering & Construction (AEC) firms learning to adapt to the chaos caused by the Covid pandemic, many were hesitant to celebrate, pointing to ongoing labor and supply chain constraints and the uncertainty surrounding the U.S. infrastructure legislation. Want to read the full report? Get access here.

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

The Customer

OCTOBER 12, 2021

In this edition of TheCustomer Quick-Take : Evidence that convenience isn’t all that, Where to put your digital transformation efforts, You don’t get to define personalization, Finding the Deus in your AI Ex Machina, How one brand is leveraging loyalty to leapfrog supply chain issues, and a virtual cornucopia of consumer trends.

Marketing AI 52

Marketing AI Digital Transformation Loyalty Customer Surveys 52

Biznology

JANUARY 21, 2021

Welcome to 2021! Change management communications, employee and leader engagement, communications, and marketing. IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Former executive Ziff DavisTime Warner, IBM, B2B marketing and sales lead generation. Mark Dollins.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Heinz Marketing

FEBRUARY 16, 2021

By Josh Baez , Client Engagement Manager at Heinz Marketing. We live in a decade of digital disruption and transformation. A digital transformation sped, in large part, by the pandemic. Especially when today’s buyer has shown to be highly knowledgeable, highly independent, and highly digital.

Top of Funnel 130

Top of Funnel Conversion Digital Transformation Work Management 130

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. You’ll see digital marketing trends reflect changing expectations over the next year or so. Sales and Marketing Alignment.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

TrustRadius Marketing

APRIL 26, 2021

New in 2021). However, Zoom now faces an interesting marketing dilemma. With the largest jump on this year’s list, AI is now the second-worst technology buzzword of 2021. Many people aren’t really sure what “AI” means, even though it’s all the tech world can talk about right now. New in 2021).

Marketing AI 59

Marketing AI Work Management Digital Transformation Marketing Management 59

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Marketing operations. Marketing operations.

Conference 112

Conference CMS Development Digital Asset Management Marketing Automation Services 112

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Salesforce Marketing Cloud

JANUARY 5, 2022

I asked five Salesforce industry experts to share their observations on market motions that continue to gain momentum from the past two years of rapid learning and growth, as well as emerging trends that are poised to define the year ahead. Mia jordan, digital transformation executive. Here’s what they had to say.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. until May or June of 2021.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 114

Digital Asset Management Enterprise Management Work Management Marketing AI 114

The Customer

OCTOBER 6, 2021

In this edition of TheCustomer Quick-Take: CMOs get vindicated, the rise of the belief-driven consumer, there’s a LOT of loyalty money on the table, and guidance for your digital transformation. If You’re Not Investing in AI …. Quick-Take: By 2025, 95 per cent of consumer interactions with a brand will be via AI.

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Done right, content marketing delivers those kinds of experiences. percent) and conversions (24.7

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. It’s not just the way marketers communicate externally that has a bearing on a brand’s carbon footprint. UX Should Guide AI. Off-The-Rack Personalization.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! Quick Take: Of the marketers polled, 46% are executing and measuring an intent data strategy. Happy skimming! TECHNOLOGY.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Televerde

APRIL 28, 2021

PHOENIX, AZ – April 28, 2021 – Televerde , the preferred global revenue creation partner supporting marketing, sales and customer success for B2B businesses around the world, announced today that it has signed contracts with nine net-new clients and significantly expanded partnerships with 17 existing clients in the first quarter of this year.

Work Management 52

Work Management Marketing Management Lead Ranking Service 52

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. Seismic’s Heather Cole, VP Market Growth, looks back at the year of innovation and what’s to come in the enablement space in 2022. The acceleration of digital transformation that started in 2020 shifted into a higher gear in 2021.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Valasys

JULY 1, 2021

Excelling at their customer experience management (CXM) strategy is certainly paramount for B2B marketers and is even more important in the current calendar year, owing to the wake to the next normal. Customer experience management has evolved a lot now as compared to the past years. Download the eBook to learn more. Download Now.

Analytics 52

Analytics Optimization Digital Transformation Marketing & Strategy 52

Martech

MAY 24, 2022

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. Screenshot from PegaWorld 2021. Alan Trefler, founder and CEO of Pega.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Business 102

Hinge Marketing

JANUARY 27, 2022

It covers topics such as the digital transformation and maturity of firms, their biggest challenges, future priorities, and what key factors helped some firms enjoy a compound annual growth rate of 20% or greater (what we refer to as high growth) in 2021 while remaining highly profitable. Marketing Techniques.

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101