Tony Zambito

OCTOBER 3, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce. .

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Types of Sales Automation Tools The reach of this technology is widespread.

Demand 130

Demand Automation Work Management Marketing Management 130

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. I’m typically managing multiple events per week, sometimes even at the same time. We have come a very long way! Today, webinars are more important than ever.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Tony Zambito

OCTOBER 23, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation. Sales Transformation. CX Transformation. Customer Engagement Transformation. 2020 Looms Ahead.

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

Tony Zambito

OCTOBER 1, 2018

This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020. As we have gone through two decades in the use of buyer insights research and buyer personas, we moved from gaining insights about the sales funnel to that of the buyer’s journey.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Square 2 Marketing

DECEMBER 22, 2020

Lessons That Many Businesses Have Been Addressing Long Before 2020. They invested time and money in upgrading core business systems and processes around their revenue generation efforts. Quite a few companies took massive leaps forward this year in terms of upgrading marketing to digital channels that improved lead generation.

Digital Transformation 60

Digital Transformation Terms and Conditions Trade Show Sales Cycle 60

Marketing Insider Group

JANUARY 2, 2020

To succeed, your marketing transformation must go way beyond buying some cutting-edge tech, slapping a cute little chatbot on your website, and calling it a day. Start Your Transformation with Thought Leadership. Use Data and Storytelling to Sell Your Transformation.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. On the down side, it can also mean longer sales cycles.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Meryl Steinhauser | Product Manager | Polywater. Amy Helke | Inside Sales | Polywater.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. Working full-time at home.

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Digital Transformation Work Management Marketing Management Gartner 194

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? 7 ways ABM powers digital transformation.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Marketing Insider Group

AUGUST 10, 2020

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past. The concept of one-to-one or one-to-few marketing is hardly new.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? In 2020, unless mobile numbers were provided, we had to rely on digital means of communication.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Outreach

JULY 29, 2020

Two of our talented data scientists, Yong Liu and Andrew Brooks, recently showcased how Outreach helps sales reps leverage machine learning for their own continuous learning. This work expands on Yong’s session last year about classifying intent with sales emails. In addition, they also need to track many non-selling activities.

Enterprise Management 69

Enterprise Management Outreach Lead Ranking Intent 69

Pam Didner

JANUARY 5, 2020

Feb 24-26, 2020 | Scottsdale, AZ | Website. The B2B Marketing Exchange is a great conference to attend if you want to better understand how intelligent marketing, sales, and content can come together to create unforgettable content for your company. Mar 12-13, 2020 | Portland, OR | Website. Unleash 2020. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Marketing Insider Group

DECEMBER 21, 2020

Impersonal ads and digital experiences. Ambiguous ROI and direct relationship to sales. B2Bs don’t have time or money for tactics that don’t drive revenue. Without downplaying 2020’s casualty count in other areas, it seems we reached an equilibrium where B2B marketing budgets appear unscathed at least. Salesforce.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. A specific discussion topic is chosen, and a moderator manages the conversation and focuses the Tweetchat upon that specific topic.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Tony Zambito

NOVEMBER 4, 2020

As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. The three are: Expansion of online research accelerates Speeding up of buying processes More responsive interactions. Speeding Up Of Buying Processes.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Tony Zambito

JUNE 16, 2020

Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B. The pandemic has altered 2020.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. ” Learn More: Top Three Predictions for the Future of MarTech in 2020. AI in Email Marketing Will Explode in 2020.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Why Customer Experience Management is Important. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. 4) Managing social media accounts. 2) Improving customer service efforts.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Outreach

NOVEMBER 18, 2020

As a sales leader, you are not just “key” to change management — you’re critical. In fact, managers account for at least 70 percent of the variance in employee engagement, according to Gallup. Here’s how you can make change management a success at your organization: Take Ownership Over Change.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Advertising Mediums 52

Outreach

SEPTEMBER 29, 2020

During the final installment of our Summit Series masterclasses, sales leaders posed a question we’re all asking: How do we redefine leadership today to set ourselves up for success in the future? By the time they speak to a sales rep, they’re well-versed about the product. The work we’re doing is no longer “unprecedented.”

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Seismic

JANUARY 21, 2021

The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. The most effective digital experiences are timely, relevant, and personalized. The importance of personalized buyer experiences.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. About the ClickZ AI Summit 2020. Prior to Adobe, Tim built and managed the Bing marketing analytics team at Microsoft.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Zoominfo

OCTOBER 23, 2019

Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ). IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). Keep reading! AI Trends by Sector.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Square 2 Marketing

JULY 14, 2020

In The New Normal, Sales Execution Will Rule The Day – Are You Ready? Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales process, sales execution, sales team, sales metrics, reporting and more.

Trade Show 76

Trade Show Digital Transformation Effectiveness Rules 76

Martech Advisor

FEBRUARY 18, 2020

"Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Learn More: Chief Marketing Officer (CMO) Job Description 2020: Role, Responsibilities, Salary. Key Learnings from the Findings for 2020.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Hinge Marketing

JANUARY 29, 2020

FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. In our 2020 study, firms that generated a majority (66% or more) of leads from online sources grew 2x faster than firms that generated low levels of online leads. We found that relationship to remain true today.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Research 101

Research Brand Identity Branding Budget Programs 101

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. Learn More: Digital Transformation in B2B Commerce. Personalization.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. After all, every step of the marketing funnel boils down to conversions and revenue. So, let’s dive in to discover the best conversion rate optimization tools that will boost your sales. This ultimately helps reduce cart abandonment issues and foster sales.

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Conversion Rate Budget Programs Optimization Conversion 105