KoMarketing Associates

MARCH 31, 2020

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement. Marketers’ Focus on the Customer Experience.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. This is followed by revenue growth (43%), product awareness (41%) and sales pipeline growth (40%).

Marketing Report 201

Marketing Report Event Marketing B2B Marketing B2B 201

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Streamlining is necessary in 2020.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Content marketing provides a path for buyers to consume content, moving them toward a conversion. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” and 10 p.m.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

InsightSquared

OCTOBER 2, 2020

Everything you thought you knew about managing your revenue operations was stamped with a giant question mark. And in many cases, the focus of your sales strategy was simply survival. And in many cases, the focus of your sales strategy was simply survival. It’s easy to blame COVID for the “new” sales world. Negotiating.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. The B2B Marketer-Buyer Disconnect. Analyst reports don’t. Free trials/accounts.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing and sales now share the same goals. Get the daily newsletter digital marketers rely on.

Sales Management 133

Sales Management B2B Sales Top of Funnel Work Management 133

Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? Where sales automation really excels is in taking care of the administrative tasks attached to the sales process. This way your sales people can spend more of their time actually selling. . What is Sales Automation? Follow up timing.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Enterprise Management Work Management 98

Marketing Insider Group

OCTOBER 23, 2019

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. Here are six key findings from the report.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Types of Sales Automation Tools The reach of this technology is widespread.

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? The results? Anything but trivial.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Heinz Marketing

APRIL 7, 2021

Optimizing the martech stack has become one of marketers’ biggest concerns when it comes to demand generation and sales development, specifically. According to Scott Brinker’s 2020 Marketing Technology Landscape Supergraphic , technologies available to marketing and sales functions have increased 13.6%

Top of Funnel 88

Top of Funnel Optimization Budget Programs Funnel Advertising 88

Martech Advisor

NOVEMBER 15, 2019

Sales tech is evolving just as fast as its martech counterparts, but what are the practitioners telling us? What is Sales Tech? What is the ‘Sales Tech Hierarchy of Needs’? The top 10 trends in Sales Tech for 2019 – 2020. Bonus tip: winning sales in the experience economy!

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Contently

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on.

Process 216

Process Planning Work Management Marketing Management 216

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Martech Advisor

JANUARY 21, 2020

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. They were unseated by “mathmen” as decision making in marketing moved from subjective to objective, data-driven truths. Beyond Marketing Automation. Beyond The Funnel.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

NetLine

JULY 23, 2020

In the middle of the world being turned upside down , businesses are quite cognizant of the changes in the B2B marketing landscape. . They still have products and services to market but want to both be sensitive with their messaging and sensible in the execution. By studying what the best B2B marketers are doing today.

Marketing Report 85

Marketing Report Top of Funnel B2B Marketing Webinar Metrics 85

Sharpspring

JULY 14, 2020

If there’s one thing that every business can benefit from, it’s sales automation. If done correctly, sales automation can: Standardize and automate your sales process. Set up email marketing campaigns with triggers. How Do You Automate Sales? In the realm of sales, one-size does not fit all.

Top of Funnel 60

Top of Funnel Automation Lead Scoring Lead Ranking 60

Seismic

FEBRUARY 5, 2021

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. Champion training for new sales activities.

Process 52

Process Tips Marketing Analytics Tools Work Management 52

Hubspot

NOVEMBER 3, 2023

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.

Forecasting 59

Forecasting Multivariate analysis Top of Funnel Marketing AI 59

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel?

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. But unlike sales reps -- who talk to and learn from our biggest prospects each day -- we don't always know tiny, but crucial, details about the brands or people we most want to sell too. The answer to this question could be account-based marketing (or ABM).

Account Based Marketing 99

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 99

Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. Formal Focus on Sales Enablement.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. Formal Focus on Sales Enablement.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

SmartBug Media

JANUARY 4, 2021

The same principle may be applied to sales professionals who need the right knowledge, from the right source, with the right tools, at the right time to close the deal. Selling can be a team effort, and having the right tools can provide a sales rep with a strong competitive advantage. Sales documents. Email templates.

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

Contently

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. You’ve got third-party cookies to thank.

Top of Funnel 159

Top of Funnel Content Marketing Planning Work Management 159

Liveintent

NOVEMBER 17, 2020

With more people online, surging email engagement rates, and a bleak in-store sales outlook, we’re seeing a significant pivot to e-commerce. Here’s what you need to know to stay ahead of the game with your holiday marketing. 5 holiday email marketing tactics to try. 5 holiday email marketing tactics to try.

Tactics 71

Tactics Email Marketing Planning Paid Search Agency 71