Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Litmus

JULY 8, 2019

In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns. Transcript: The 2019 Email Client Market Share. Tweet this infographic ?. Gmail, 27.8%.

Email Marketing 92

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 92

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Artificial Intelligence.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Marketing Insider Group

OCTOBER 27, 2021

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. This is Conversational Marketing in the act. Real-Time Support: Is It Sustainable? Standardize.

Sales Management 328

Sales Management Conversion Ad Building Marketing & Strategy 328

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. HailGoogle).

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Bannerflow

APRIL 17, 2019

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. billion in total ad spend.

Display 75

Display Advertisements Advertising Trends 75

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Put Your Videos to Work. ” Skype? Yes indeed.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Facebook marketing statistics. Source: Facebook , 2019). Facebook demographics.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. I hate to break it to you, but video content and marketing are becoming increasingly intertwined. By 2019, 80% of global internet consumption will be video content ( Inc. Marketing ). Marketing ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. 9 B2B Marketing Trends to Watch in 2020. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. Best conferences for freelance writers and creative professionals in 2019. Digital Summit.

Conference 106

Conference Creativity Startups Network Marketing 106

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Brandpoint

MAY 16, 2019

Marketing for financial institutions has always been an ever-changing, fast-paced challenge. Evolving technology and customer habits have shaped marketing strategies for those working in the financial services industry for as long as there have been banks. Data & Analytics. What does that mean exactly? Voice Search Optimization.

Service 92

Service Trends Paid Search Agency Planning 92

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. That’s because most marketers – 65 percent in fact – are not conducting much, if any, audience research.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” in 2024, continuing to grow and hold its critical spot in the ad market. Another consideration for retail is the growth of mobile ads. of the market next year.

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. million smart home devices. million smart home devices.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. As of January 2019, the highest number is India at 300 million users.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Optinmonster

NOVEMBER 6, 2019

Online Shopping Statistics for 2019. Mobile Shopping Statistics. Online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. In the near future, small retailers may see up to 30% higher mobile conversion rates compared to larger retailers.

Statistics 74

Statistics eCommerce Mobile Marketing User-Generated Content 74

Kaon

MARCH 12, 2019

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Hubspot

JUNE 25, 2019

As demand for ecommerce increases, so does the number of software tools and platforms designed to help businesses capture leads, generate revenue, and grow. If you're shopping around for the best application to support your ecommerce business, you might be overwhelmed by the number of tools to choose from in 2019. Squarespace.

Enterprise Management 98

Enterprise Management Work Management eCommerce Marketing Management 98

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

PureB2B

JANUARY 17, 2019

It’s said that 64% of small and medium businesses will commit to cloud-based technology as a means to boost workflow productivity in 2019. 10 Game-Changing SaaS Trends for 2019. This gives SaaS providers the ability to deliver well-supplied, focused services to keep afloat in an overcrowded market. A Mobile-First Approach.

Marketing AI 62

Marketing AI Trends Planning API 62

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Bannerflow

NOVEMBER 15, 2018

Here’s what we think will be shaping digital out-of-home advertising over the next 12 months and beyond: The potential of mobile location marketing. Linking viewer’s mobiles to nearby DOOH screens offers the opportunity to do these beyond just a few exclusive locations. GDPR, or other future regulation.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

DAGMAR Marketing

DECEMBER 14, 2018

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Content marketing will be the new link building. Content really does make or break your SEO success, and 2019 is the year to finally get it right.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. Mobile Advertising: The reigning advertising “hotspot”. This is a considerable jump from 2019’s 65.9%.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

SmartBug Media

DECEMBER 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Have a big social media presence—build relationships and communicate with your market and customers. Trends to Watch in 2019.

Social Media 83

Social Media Trends Media Blogger 83

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. What’s New for 2019? Trends for 2019 indicate that video is on the rise. Gone are the days of passive social media marketing. The importance of imagery and video.

Social Media 50

Social Media Media B2B Linkedin 50

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

Outgrow

SEPTEMBER 17, 2019

23 Mindblowing Statistics On Giveaways And Contests In 2019 . They’re not only extremely fun and engaging but also a great gift to marketers. About The Market - . On mobile devices, Whatsapp devices stand out at 17%. They’re great as lead magnets and have proven to be great for brands and marketers.

Statistics 65

Statistics Outgrow Cost Per Click Click Rate 65

Brightedge

NOVEMBER 3, 2020

Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. This research relies on the total number of keywords in the BrightEdge database across mobile and desktop devices in the United States and compares the number of keywords ranking for each category that month. Video results.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

Content4Demand

JANUARY 3, 2019

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets. We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77