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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. SoLoMo is an extension of hyperlocal search marketing. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

. – Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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How to Employ Local SEO to Optimize B2B Marketing

Valasys

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. It’s a hot topic for Google in 2019. Marketers, therefore, need to optimize their endeavors for local SEO. There should be a “Contact Us” page.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Well, it is.

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Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Steps to Optimize Email Marketing.