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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

Is the webinar dead now too? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. So while webinars aren’t dead, that doesn’t mean marketers should continue running the same, tired playbook.

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How committed are you to content marketing in 2018?

Tomorrow People

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. During our recent webinar, in collaboration with Stephanie Stahl — General Manager of CMI — we discussed some interesting trends, statistics, and budgets for content marketing in the year ahead. You can watch the webinar again below.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Making some changes.

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How B2B Marketing is Changing [Webinar]

Webbiquity

These are a few of the questions that will be answered in a webinar on Tuesday, September 18th, hosted by B2BMarketingZone.com. The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion. February 15, 2018 11 AM PST, 2 PM EST, 7 PM GMT Move from campaigns to conversations to get better results.

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Litmus Picks: Our Favorite Webinars of 2018

Litmus

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

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Back to the basics: a method for B2B success in 2018

Biznology

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. You’ll find out how to maximize your time and efforts on search marketing in 2018. The post Back to the basics: a method for B2B success in 2018 appeared first on Biznology. Like this post?

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

In this webinar with Mat Zucker, Prophet’s head of content strategy, an author, copywriter and practitioner, you’ll learn to: Start with the foundational building blocks of brand story and verbal branding. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT Engage with signature content opportunities. Operationalize for the digital age.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. September 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

In this webinar, we’ll cover: How to establish an inbound program that will attract leads. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT How to secure organizational buy-in (and cooperation!). How to develop benchmarks for your inbound culture.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline. December 11, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM BST

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work. In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack. September 13th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

This webinar will include: Calculating the % of Month Lapsed and Remaining. August 2nd 2018, 11 AM PST, 2 PM EST, 7 PM GMT Using the TEXT Function to unlock Picklist Fields. Counting Values in Multi-Picklist Fields. Creating Validation Rule exemptions. Finding the Ultimate Parent Account. The Greatest Formula Ever Written.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation. May 17, 2018 9:30 AM PDT, 12:30 PM ET, 5:30 PM GMT. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. This webinar will cover how sales managers can track opportunities, accounts, and sales activities, all while coaching and collaborating with sales teams on a daily and weekly basis.