strategy 
Marketing Insider Group
APRIL 4, 2018
B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.
KoMarketing Associates
DECEMBER 5, 2017
Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?
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Marketing Insider Group
FEBRUARY 11, 2021
Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.
KoMarketing Associates
DECEMBER 14, 2017
As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
Biznology
APRIL 6, 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology. Source: Vidyard. Like this post?
KoMarketing Associates
MARCH 12, 2018
BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. Approximately 48 percent of respondents stated that they were “somewhat” or “very” likely to use AI to develop their content marketing strategy this year.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to incorporate intent data into your existing strategy.
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. October 16, 2018 11 AM PST, 2 PM EST, 7 PM GMT Utilize fit, intent and engagement data to maximize your efforts. Achieve full cycle ABM: Moving beyond the top of the funnel.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. November 20, 2018 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT And the best part is, it can apply to content for all stages of your funnel!
Speaker: Dawn Colossi, CMO, FocusVision
Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. How to influence organization-wide lead generation strategy change. December 11, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM BST How to spend less time and gather higher quality leads.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation. May 17, 2018 9:30 AM PDT, 12:30 PM ET, 5:30 PM GMT. Options for letting Web visitors opt out of cookie tracking.
Speaker: Mat Zucker, Partner, Prophet
The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT Engage with signature content opportunities.
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