Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? The two-year pilot kicked off at the UN City in Copenhagen in 2018.

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Storytelling Marketing Management Advertising Agencies Differentiation 71

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener.

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Storytelling Video Marketing Top of Funnel Work Management 110

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

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Social Media Social Marketing Media Planning 111

Content Marketing Institute

AUGUST 2, 2018

“My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We Point out curiosities.

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Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

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Storytelling Video Marketing Top of Funnel Work Management 65

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. 10/31 – No Chat. Happy Halloween!

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seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

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Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Check out the webinar recording below, which walks through the biggest trends to navigate and strongest ways to tell your brand story with social in 2018. This post Storytelling on Social Media: How to Do It Better originally appeared on Sprout Social.

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Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. Trends + Predictions for 2019. Download the Trend Report. About Keywee. The upshot?

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Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

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Content Standard

NOVEMBER 30, 2018

Don’t be fooled by the rush of shoppers through department store doors on Black Friday: Even with an uptick in business, brands are paying close attention to holiday marketing trends in hopes of creating any advantage they can over their competition. Cohesive storytelling is a priority across all channels.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Multi-Touch Attribution Trends 93

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.

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Content Standard

MARCH 28, 2018

Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling. Kacper Sawicki (@kacpersawicki) March 14, 2018. — Roberto Cervantes (@SirVantezz) March 16, 2018. But impressing conference-goers is no easy matter.

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Canadian Marketing Association

NOVEMBER 30, 2018

Neil McOstrich, Chief Storytelling Officer at Cleansheet explores the difference between cool agencies and agencies that do cool work. Email Benchmarks & Trends Report. Inbox Marketer’s 2018 report highlights the latest email benchmarks and trends and puts a spotlight email performance in Canada versus the US.

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Advertising Agencies Paid Search Agency Advertising Benchmark Storytelling 48

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2018 Content Marketing World.

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Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

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Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

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Hubspot

APRIL 5, 2018

The Best Advice for Agencies in 2018. Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Outbrain

DECEMBER 23, 2019

By 2018, 85% of US internet users were watching video on all their devices. Video is so entrenched in our daily lives, it is fascinating to take note of the new technologies, tools, and trends that are cropping up and creeping in. As we head into a new decade, what are the video advertising trends we can expect to see?

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Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

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RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

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Google Lead Ranking SERP Lead Scoring 59

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

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Marketing AI Email Marketing Practices B2B Marketing 62

AgencyEA

OCTOBER 23, 2018

Hosted by Event Marketer from November 12-14 in Las Vegas, the conference explores the latest technologies, the newest trends and the biggest case studies within the experiential industry. The post A Guide to Navigating EventTech 2018 appeared first on agencyEA. With such great content, it’s hard to know where to begin.

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Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

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Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Zoominfo

JUNE 28, 2018

But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. Recommended reading: Leveraging Storytelling to Attract and Recruit Talent. Recommended reading: 4 Ways to Recruit Passive Candidates in 2018. We get that. Go take a look!

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Digital Marketing World Forum

AUGUST 27, 2019

According to The Current Daily (2018), consumers now demand accessibility, speed and an increased level of personalisation – all of which can only be achieved through digital innovation. Verb have identified four key disruptive trends which promise to affect how any brand operates as a business in the coming years.

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Kaon

MARCH 13, 2018

Kaon recently partnered with MultiTaction to bring our virtual 3D product tours and interactive storytelling to life on vivid touch-screens designed to excite and drive user engagement. This is where Kaon Interactive can help tell your story and show your complex solutions in a VIRTUALLY engaging, exploratory way. About Kaon Interactive.

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Work Management Marketing Management Storytelling Cross-Selling 176

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Outbrain

JANUARY 7, 2019

With the new year comes a bunch of new trends in digital marketing. When a new trend starts to seriously spread, it can impact the work digital marketers and advertisers do every day. So we’ve got chatbots and programmatic, together with real-life influencers and storytelling. The hottest new trend in SEO is keyword clustering.

Marketing AI 40

Marketing AI Trends Advertising Agencies Storytelling 40

Hubspot

SEPTEMBER 23, 2018

Small Business Trends. The Social Media section of Small Business Trends, a large news property for entrepreneurs, is filled with expert social media advice and multimedia content for the small business. Jennifer Leggio's blog is an expansive resource for emerging trends relating to social media's impact on business. Mari Smith.

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Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. It ‘s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.

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Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Salesforce’s acquisition of Datorama happened way back in 2018. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. Read more here. Perkuto acquired by MERGE .

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Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 105

Contently

JANUARY 3, 2019

Yet, that won’t stop thought leaders from hyping up a shiny new trend. Our sales team evolved a lot in 2018, so to make sure we’re creating the right content to help them close deals , I want to set up a better system for us to communicate. Tina Nguyen, head of production at Vox Media. We want to stand out in the crowd!

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Work Management Marketing Management Advertising Agencies Content 130

Contently

OCTOBER 4, 2017

Joe : And now your talk yesterday was about VR and emerging storytelling formats. So what do you think are some of the keys to making VR really work and be a powerful storytelling format? What’s one big trend that we’re not talking about now that we’re going to be talking about a lot more in 2018?

Brand Identity 144

Brand Identity Branding Paid Search Agency Storytelling 144

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. The Top 8 PR Trends That Will Empower Your Business. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling.

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