Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Mari provides powerful advice on Facebook marketing that covers news, trends, and strategic methods.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Salesforce’s acquisition of Datorama happened way back in 2018. Other key psychological tools at marketers’ disposal include scarcity bias, authority bias, the power of “free” and the power of “now.” Modern marketing starts where storytelling and operations fit seamlessly together.

Acquisitions 98

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 98

Digital Marketing World Forum

AUGUST 27, 2019

According to The Current Daily (2018), consumers now demand accessibility, speed and an increased level of personalisation – all of which can only be achieved through digital innovation. Verb have identified four key disruptive trends which promise to affect how any brand operates as a business in the coming years.

Trends 40

Trends Allocation PR eCommerce 40

Contently

JANUARY 3, 2019

Realistically, though, we may be a decade or two away from watching VR experiences become a core part of marketing programs. Most people don’t have the equipment, and most companies don’t have the budget or expertise to explore such an experimental space. Tina Nguyen, head of production at Vox Media.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re not all in with your #contentmarketing program, you should stop, says @joepulizzi. Click To Tweet. Absolutely not.

Research 98

Research Content Marketing Paid Search Agency Marketing Budget Creation 98

Martech Advisor

NOVEMBER 27, 2019

With the onslaught of options for digital marketing tactics and tools to enhance brand presence online, it’s become increasingly important for brands to understand their audience's preferences and internet patterns. Learn More: Unleash Your Secret Weapon: Video Storytelling. Why Is It the Future of Marketing?

Video Marketing 98

Video Marketing Allocation Marketing Budget Planning 98

Sprout Social

AUGUST 12, 2020

In 2018, Nike teamed up with conversational AI platform, Snaps, to create a Facebook Messenger Bot for its Air Jordan brand. Do some social listening to surface trends and interests relevant to your industry. Embrace emotional storytelling. Utilize innovative technology and gamification. Memorable.

Advertising Agencies 133

Advertising Agencies Youtube User-Generated Content Storytelling 133

B2B PR Sense

JANUARY 5, 2018

It all depends on your needs and budget. Our Ultimate List of the Best PR Tools for 2018. The Top 8 PR Trends That Will Empower Your Business. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. Handpicked Related Content.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Content Standard

APRIL 25, 2019

Unless your nonprofit is the rare organization that has been blessed with a large pot of unrestricted funding, it can be challenging to keep pace with innovative technology trends and fully engage your constituents. In leveraging video, Cosecha is harnessing a major nonprofit communications trend.

Digital Transformation 85

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 85

Brandpoint

MAY 7, 2019

However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Here are some ways that content marketers can stay on top of current trends. Put a Focus on Self-Education. Attend Events, Both Online and Off. Keeping Up with the Competition. Source: Square.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. In addition to ad revenue, The Guardian has seen great success using its podcast to drive people to its membership program.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. Voice search became the focus of many brands owing to the growth in consumption and popularity of smart speakers we saw in Q4 of 2018. Learn More: 3 Intriguing Influencer Marketing Trends for Growth-Focused Marketers.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

ClearVoice

JUNE 11, 2019

Well, actually, although tracking and showing ROI may not be your favorite part of the job, the truth is that various tools and tactics are available to us, meaning invoking ROI to defend your marketing efforts is more manageable than you might think. And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. How can you possibly turn these trends into a concrete plan? Integrate emerging trends and best practices into your 2019 social media marketing strategy. Before you obsess over trends and what content you’ll create in 2019, take a step back.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Anyword

MAY 6, 2019

In April, we saw publishers setting (and hitting) lofty goals for their paid subscription and membership programs. And HuffPost launched its membership program with three different levels users can commit to (including one free option). Luckily, paid programs are just one of many ways publishers are diversifying their revenue.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Content Standard

NOVEMBER 24, 2017

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. As new marketing trends emerge, savvy leaders are on the hunt for new ways to reach their audience, increase engagement, and drive growth for the entire company.

Budget Programs 139

Budget Programs Allocation Trends Planning 139

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Tap to shop her look 💚💚 A post shared by ANNA (@shopatanna) on Oct 29, 2018 at 5:52am PDT. Experiment with evergreen and trending hashtags. A post shared by Swatch (@swatch) on Nov 18, 2018 at 3:14am PST.

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

Digital Marketing World Forum

AUGUST 20, 2019

Not only are Gen Zers important players in setting trends and directing purchase decisions, but they also have a spending power of $143 billion , providing a huge opportunity for brands. Of course, it’s extremely difficult to create such large amounts of content without going over budget or missing deadlines.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Inbox Insight

DECEMBER 10, 2018

It’s also well documentated how the programmatic revolution continues to gather momentum in the B2C space, whilst progress in the B2B sphere has been more glacial, due in part to smaller budgets, niche audiences and constraints around good quality data. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58 billion) in 2017, and £4.52

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Sword and the Script | B2B

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. This year saw a number of high-profile marketing technology mergers, and industry watchers expect this trend to continue. A Content-Centric Marketing Mindset.

Class 62

Class Analytics Best Practices Planning 62

Content Marketing Institute

JULY 11, 2018

According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. retailers stand to benefit from a robust economic outlook and confident spending throughout 2018 thanks to a strong labor market, low unemployment rate, healthy stock market, and rising rate of disposable personal income. joderama Click To Tweet.

Top of Funnel 86

Top of Funnel Marketing Budget Merchandising Paid Search Agency 86

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Budget: Spend your dollars in a way that makes sense. That way, you can justify how much budget you need to ask for as you set your goals for the year ahead. Click To Tweet.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Comparing data month-over-month or year-over-year is meaningless without the story behind the trends. This can show you what people are talking about, sentiment, keywords and trending topics. A brand's why.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream. Dominance of video marketing.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Content4Demand

OCTOBER 23, 2018

I’m curious about your thoughts on these different trends, content preferences and technologies. Pam: I think the most important trend is the acceleration of technology and its ramifications on both sales and marketing. Prioritize your channel outreach based on your buyers’ personas and budget. Know where they go.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

Anyword

MARCH 11, 2020

As an added bonus, the webinar also covers content trends for 2020 that drive both engagement and user loyalty. From declining revenue from display-ads and mass adoption of ad blockers to the duopoly’s algorithm changes, storytellers face a range of obstacles that can impact their bottom lines. Bringing In Branded Content.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Content Standard

MARCH 13, 2019

And they’re not wrong: They’re always the first to adopt and implement new software or experiment with the latest AI developments. According to a 2018 report by HubSpot, LinkedIn is 277 percent more effective in generating leads than Facebook. B2B tech likes to think of itself as a cutting-edge, forward-thinking industry.

Social Media 96

Social Media Work Management Marketing Management Budget Programs 96

Sharpspring

SEPTEMBER 20, 2019

As we prepare for 2020, we’re keeping a close eye on some emerging trends that we believe will soon completely transform the marketing landscape. An Emphasis on Storytelling in Marketing. Even if you don’t have the budget for that type of production value, you can and should still use storytelling to shape your advertising.

Paid Content 69

Paid Content Trends Paid Search Agency Lead Ranking 69

Adobe Experience Cloud Blog

APRIL 11, 2018

Knowing which campaigns and programs are responsible for downstream revenue is critical to help marketers make more informed decisions in campaign strategy and budget/revenue forecasting. It’s a hot topic in 2018, and with GDPR regulations looming, marketers are seeking clarity in deliverability and compliance best practices.

Multi-Touch Attribution 134

Multi-Touch Attribution Marketing Attribution B2B Thought Leadership Marketing Management 134

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. The DIY tool: This checklist is part of the article How to Win Your Battle for Content Marketing Buy-in [50+ Stats]. Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

Content Marketing Institute

FEBRUARY 6, 2019

That’s a question the CMI team looked to explore in detail with our latest research study Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America sponsored by Seismic. Let’s take a look at some of the big issues, trends , and opportunities our findings have revealed: Big pains in the enterprise.

Enterprise Management 93

Enterprise Management Research Account Based Marketing Work Management 93