Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? Sales automation. 2018 is just around the corner. And if history repeats itself, just like 2017 we’ll see major developments in the sales world. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. This trend creates a need for better communication and collaboration between colleagues, departments, tools, and organizations. "We can build emails in 30 minutes."

Trends 70

Trends A/B testing SMS Conference 70

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Marketing and sales alignment drives business.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Hubspot

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. Ecommerce Trends 2018. trillion in 2014 to 4.5 trillion in 2021. Shopping Natively.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. Their video content is well integrated into their overall sales funnel, with great video content for each stage of buyers journey.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2 Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Increase in the Millennial Audience.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Televerde

OCTOBER 19, 2020

Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies. You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Sales and Marketing Alignment. Focus on Lead Quality.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

KoMarketing Associates

JULY 21, 2020

Increased exposure (86%) was cited as the top reason by marketers, followed by increased traffic (78%) and generated leads (67%). “A A large percentage of marketers find better sales results with more years of social media experience,” noted the authors of the report. Marketers Now Using Facebook in New Ways. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. Account-based Marketing – a collaborative strategy that engages sales, marketing, subject matter experts and key executives.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Stevens & Tate

SEPTEMBER 27, 2022

As such, it’s important that you stay up to date with the latest real estate marketing trends. The following are some of the latest real estate marketing trends that you’ll want to incorporate into your marketing efforts: Establish a Blog. Offer Virtual Tours. Mark Beebe Mark Beebe oversees all current clients.

Trends 104

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 104

Webbiquity

MARCH 8, 2018

Generally, it would make sense that the more leads you generate, the more sales you will gain. By targeting macro-influencers, you are marketing directly to their large followings, providing you with a large number of leads to potentially convert further down the line, or, further down the funnel.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Inbox Insight

FEBRUARY 26, 2018

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Without further ado, here are the 5 email trends you need to watch in 2018. Intent Targeting.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

The Lead Agency

AUGUST 20, 2020

B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. 90% of B2B buyers now twist and turn through the sales funnel , returning to repeat one or more tasks in the buyer journey.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

BOP Design

DECEMBER 15, 2020

We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance. While website chat features are certainly not new, they’re becoming more and more prevalent, particularly for B2B companies that tend to have long, complex sales cycles. Have you noticed the trend yet?

Trends 73

Trends Marketing Websites Marketing Management B2B 73

PureB2B

MAY 20, 2018

The human element was vital to lead generation strategies and overall business growth. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

PureB2B

MAY 20, 2018

The human element was vital to lead generation strategies and overall business growth. Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. And more than 70% of B2B marketers can demonstrate with metrics an increase in engagement and leads as a result of content marketing.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. percent higher than last year, thus leading to it capturing 49.1

Planning 65

Planning Emarketing Amazon Transparency 65

Navigate the Channel

DECEMBER 14, 2017

According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Original Content is Still Critical. Think again.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. But, just like other areas of marketing and sales , content is evolving. As the fuel powering every marketing campaign, content creation remains an important action.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

NetLine

JUNE 9, 2021

Beginning in 2018, Content Marketers saw how effective webinars were at driving bottom of the funnel engagement with prospects and began producing more of them, leading to a sharp rise in overall production. Between 2018 and 2019, Webinar production saw a 64% increase, more than doubling in availability across our platform.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Cultural Shifts in Sales and Marketing Approaches. Marketing no longer just follows the sales team’s lead. Image source. GDPR Compliance.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Cultural Shifts in Sales and Marketing Approaches. Marketing no longer just follows the sales team’s lead. Image source. GDPR Compliance.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48