RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question!

Viral Marketing 101

Viral Marketing Work Management Planning Paid Search Agency 101

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Facebook 96

Facebook Marketing & Strategy Social Networks Best Practices 96

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. The brand attention this small investment brings to their profile helps them break even and then some with just one paid gig.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. On a day-to-day basis, my team focuses on the marketing for all of our brands and our shows.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 75

Paid Search Agency Custom Publishing Work Management Budget Programs 75

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Sample Social Media Goals for 2019.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Template 111

Template Paid Content Planning Content Marketing 111

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Source ). Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

ClearVoice

SEPTEMBER 14, 2020

A great place to start is by incorporating design thinking into your content creation strategies. As the champions of content strategy continue to clamor for clarity around the state of the practice (and answer the question, what’s in a name?), where it fits organizationally (UX or marketing?),

Design 106

Design Marketing & Strategy Marketing Strategy Enterprise Management 106

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. Yet it risked losing market share to competitors that more openly shared insights ­on news that affects investment decisions. Create a content brand: Capital Ideas.

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

Unbounce

APRIL 21, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. Despite what you may have heard from some of the marketing Nostrdramuses over the years, “ email is most definitely not dead.”

Ad Building 145

Ad Building Ad Exchange Landing Pages Template 145

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts.

Marketing & Strategy 101

Marketing & Strategy CMS Development Opinions Paid Search Agency 101

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM, but it wasn’t called that yet. In fact, it didn’t even have a name.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Vidyard

JULY 7, 2020

in 2018, the app has rapidly skyrocketed to cultural dominance. Contents 1. TikTok Video Ads 3.1 Types of Video Ads on TikTok 3.1.1 In-Feed Video Ad 3.2 How to Create a TikTok Video Ad 3.3 TikTok Ad Metrics 4. Get the Social Media Video Specs Guide. The Benefits of Using TikTok for Business 2.

Advertising Agencies 113

Advertising Agencies Business Verticals Paid Search Agency 113

BuzzSumo

DECEMBER 18, 2017

Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares. We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences. Creating business content is complex. Future trends. Leadership.

B2B 111

B2B Case Studies Case Study Business 111

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Liveintent

JULY 12, 2018

Now that sites like Shopify and WooCommerce make it easy to launch digital stores, small business is becoming a big deal online: Mary Meeker’s 2018 Internet Trends report pointed out that the world’s 600,000+ digital merchants are earning over $25B annually. And not all SMBs succeed along the way. Learning is listening.

Amazon 54

Amazon Curation Internet Marketing Intent Data 54

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. This list of practical tools can help you give your existing content a new life.

Tools 105

Tools Best Practices Content Marketing Analytics Tools 105

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content. Each episode covers a few different topics.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Vidyard

JULY 7, 2020

in 2018, the app has rapidly skyrocketed to cultural dominance. Contents 1. TikTok Video Ads 3.1 Types of Video Ads on TikTok 3.1.1 In-Feed Video Ad 3.2 How to Create a TikTok Video Ad 3.3 TikTok Ad Metrics 4. Launched in its current form when China-based TikTok merged with lip-syncing app Musical.ly

Advertising Agencies 65

Advertising Agencies Business Verticals Paid Search Agency 65

Buffer

JUNE 25, 2019

Keep reading, or listen to the podcast episode linked below, to learn exactly how this campaign came into existence — featuring exclusive insights from the tentree marketing team. site by like 200%,” Sasha Bricel, tentree’s director of brand marketing, told us. And what did the strategy behind its virality look like?

Social Media 75

Social Media Campaigns Media Press 75

SnapApp

FEBRUARY 9, 2018

In January, SnapApp teamed up with Sprout Social for its first edition of Ask A Marketer, a new webinar series dedicated to answering the hard-hitting questions marketers face when it comes to, well.marketing. . SnapApp | PR & Social Media Specialist. . . . . . . You can watch the webinar on-demand here. .

Social Media 48

Social Media Social Marketing Media Marketing Budget 48

EveryoneSocial

FEBRUARY 26, 2018

We think so, but the reality is that it’s still the minority of early adopters and market leaders that have invested in employee advocacy. That said, more attention is being paid to employee advocacy as shown by the search volume graph included below. Dell, Disney, Coca-Cola, etc.).

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Heinz Marketing

MAY 10, 2019

By Lisa Heay , Planning Manager at Heinz Marketing. Who is the ideal customer for the company and their solution? Maybe they entered a contest to win a prize and they aren’t expecting to now be on a marketing list. Who are we targeting? What characteristics define those targets? So, what do you do in the interim?

Enterprise Management 80

Enterprise Management Marketing Automation Services Marketing Management Vendors 80

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. I paid $1.90 Click To Tweet.

Marketing AI 103

Marketing AI Content Forecasting Click Rate 103

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. Now, take a look at this visual representation of how many B2B companies are using content marketing.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

ClearVoice

SEPTEMBER 9, 2019

With 75 percent of high-income-earning online adults using Facebook and YouTube, according to Pew Research , it’s no wonder that social media is a key ingredient in many marketing campaigns. In fact, according to ClearVoice’s freelance pay rate study , 80% of expert freelancers are creating social media content for their clients.

Enterprise Management 103

Enterprise Management Work Management Paid Search Agency Marketing Management 103

Hubspot

JANUARY 30, 2018

Influencer marketing has skyrocketed since it first made its mark. And today, those qualities often come in the form of social media influencers. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52